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ELTA Chairwoman Sally Chen Honored with Tatler’s 2026 "Impact Award for Business"

August 10, 2026

Navigating the Uncertainties of Live Sports with Data, Systems, and Technology While Preserving the Irreplaceable Shared Experience

Sally Chen, Founder and Chairwoman of ELTA Technology, has been honored with 2026 "The Tatler Impact Award for Business." This prestigious accolade recognizes her remarkable entrepreneurial journey, which began long before online streaming became mainstream. Under her leadership, ELTA secured the new media broadcasting rights for the Olympic Games, successfully transforming from a technology platform into a comprehensive content producer and broadcaster. Today, ELTA stands as a publicly listed media enterprise and a driving force behind Taiwan's digital video and sports broadcasting industry.

Centered around the theme of the "Zeitgeist," the 2026 Tatler Ball created a platform for exchanging diverse perspectives while honoring outstanding individuals who lead their eras and generate positive social impact. Tatler Taiwan noted that over the years, Chen has leveraged data to evaluate international sports rights investments and utilized robust institutional systems to mitigate the risks of live broadcasting, enabling Taiwanese audiences to enjoy top-tier international events with zero time difference.

Spanning Three Technological Eras: Love, Passion, and Learning Remain Unchanged

Founded by Chen in 2000, ELTA Technology has witnessed and actively participated in the evolution of the online video industry—from its infancy to its current maturity. From the Internet generation in 2000 and the mobile generation in 2010 to the ongoing AI generation of the 2020s, each wave of technology has fundamentally redefined how people consume content, watch sports, and engage with the world.

"ELTA is privileged to have been part of this grand evolution, navigating through three pivotal eras," Chen remarked. "Every transition marks the beginning of a new Zeitgeist. Yet, regardless of how the era changes or how far technology advances, I believe the spirit of every era remains rooted in love, passion, continuous learning, and the pursuit of a better life."

In an age where short-form videos and algorithms dominate our attention, audiences have grown accustomed to skipping the wait, fast-forwarding, or simply checking social media for immediate results without watching a game in its entirety. However, during the World Cup, the Olympics, or major international tournaments, countless viewers are still willing to sacrifice sleep, glued to their screens for the unpredictable thrill of a live broadcast.

Tatler Taiwan observed that Chen and ELTA stand precisely at the seemingly contradictory intersection of technology and human emotion. While technology makes viewing freer, more instantaneous, and highly personalized, the unpredictability of live sports possesses the unique ability to bring individuals across different screens together at the exact same moment. Chen utilizes data, systems, and technology to embrace the uncertainty of live events while safeguarding the irreplaceable shared resonance and connection among people.

Behind "Lightness" Lies Profound Weight and Steady Footsteps

Reflecting on "Lightness," the dress code for this year’s Tatler Ball, Chen used her evening gown as a metaphor for ELTA's ongoing journey.

"Behind a presentation of effortless lightness and fluidity actually lies a profound weight and steady, grounded footsteps. It is precisely the hard work and resilience ELTA has accumulated over the years that makes today's sports broadcasting appear so seamless and effortless."

Behind every spectacular game, a complex chain of events—from international rights negotiation, signal reception, broadcasting engineering, and anchor commentary, to information integration and cross-platform distribution—must connect flawlessly. The smooth footage viewers enjoy on their screens is backed by the team's extensive preparation, as well as their highly professional judgment and rapid response when facing unexpected emergencies.

Throughout her 26-year entrepreneurial journey, Chen and her team have navigated industry transformations, technological shifts, and the immense challenges of international sports broadcasting. She stated that whenever faced with adversity, setbacks, or challenges, she always returns to her core belief: "Act with heart, and seize every moment; live without regrets, and cherish every experience; stay passionate, and embrace your own life."

It is this unwavering focus, coupled with a proactive, optimistic, and positive attitude, that has empowered ELTA to break through limitations and continuously move forward, conquering challenge after challenge.

Sports Broadcasting Never Ends: Delivering the Best Coverage with AI, Innovative Tech, and Wholehearted Passion

As AI rapidly reshapes the global media landscape, Chen stated that ELTA will continue to harness artificial intelligence and innovative technologies in content production, viewing navigation, data analysis, and audience services. These advancements will make sports broadcasts more real-time, comprehensive, and engaging for viewers.

However, she emphasized that the ultimate goal of technology is not to replace human emotion, but rather to deliver content to audiences more efficiently, thereby creating moments of shared, collective participation.

"Sports broadcasting is a relay race with no finish line. We will continue to strive, utilizing AI, innovative technology, and a wholehearted passion to provide the absolute best in sports coverage."

Chen noted that what makes sports so moving is not merely the final score, but the reality that people are willing to wait, cheer, thrill, and be moved together for the same event. "Sports bring people a wonderful,
uplifting shared resonance, creating beautiful collective memories. Just like today, surrounded by everyone's blessings, I also feel the wonderful shared resonance brought by this honor."

Winning the Tatler 2026 "Impact Award for Business" is not only an affirmation of Sally Chen's personal entrepreneurial journey but also a testament to the ELTA team's long-term dedication to digital video and sports broadcasting. From the Internet and mobile eras to the AI generation, ELTA will continue to leverage technology, professionalism, and passion to preserve the most precious shared experience of sports.