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In response to the Company’s business strategy and market deployment adjustments, the broadcast licensing arrangements for the Major League Baseball (MLB) games and the 2026 World Baseball Classic (WBC) have been updated as follows:

▪ MLB Games: Licensed to Eastern Broadcasting Co. (cable television platform) and to Chinese Television System (terrestrial television platform).
▪ WBC Games: Licensed to Eastern Broadcasting Co. (cable television platform) to broadcast all 47 games.

The Company had finalized and issued the licensing arrangement notifications to the relevant partner channels on November 17, and the above arrangements were finalized based on comprehensive commercial considerations.

For viewers watching through non-digital platforms, both of the above major events will be available on the authorized channels listed above, as we join together to embrace the excitement of the 2026 baseball season.

ELTA Technology [ELTA-TIB (8487)] held a meeting of its Board of Directors today and approved the financial statements for the third quarter of 2025. Consolidated revenue for the quarter reached NT$265 million, with after-tax net profit of NT$26.577 million and EPS of NT$1.00. Compared to the same period last year, results showed a slight decline, primarily due to the exceptional benefit generated from ELTA’s broadcast rights for the Paris Olympics in the previous year. From January to September, cumulative revenue reached NT$802 million, with after-tax net profit of NT$80.02 million and EPS of NT$3.02, fully aligning with the company’s operational objective of achieving “No Off-Season.”

In 2025, ELTA will offer an even broader and more competitive lineup of sports content, including MLB, Nippon Professional Baseball, the Chinese Professional Baseball League (CPBL), BWF badminton, WTT table tennis, the NFL, major European football leagues, the Australian/French/Wimbledon Grand Slams, World Athletics flagship events, ISU figure skating, F1 racing, and various domestic grassroots competitions. Many of these rights are exclusive or Taiwan master broadcast rights. With more than 15,000 hours of live broadcasts annually, ELTA has built a stable and loyal base of viewers and subscribers. Long-term subscription users increased by 20%, becoming a key driver of sustained profitability.

Looking ahead to the fourth quarter, the excitement generated by the early November MLB World Series, together with growth in long-term OTT subscriptions, is expected to support stable profitability consistent with the performance of the first three quarters. Regarding the NBA broadcast rights issue, ELTA emphasized that it will not affect the company’s full-year operating results.

The year 2026 will be packed with major global sporting events—including the World Baseball Classic (WBC), the FIFA World Cup™, and the Asian Games—occurring in the same year for the first time. Historically, each of these events has contributed substantial growth momentum on top of ELTA’s existing operational base. Notably, these three events fall during key holiday or vacation periods—March (post-Lunar New Year), June (Dragon Boat Festival and summer break), and September (Mid-Autumn period)—and are expected to generate multiple peaks in viewership throughout the year. In addition, ELTA’s drama and variety programming continue to deliver steady ratings performance, contributing diversified revenue streams for the company.

To prepare for the influx of international sporting events in 2026, ELTA has launched a comprehensive upgrade of its primary and backup production control systems, integrating AI-powered technologies to enhance production quality and the viewer experience. These upgrades will strengthen ELTA’s ability to deliver high-standard, internationally aligned broadcast services. The company anticipates that these technological advancements will attract more subscribers, boost viewership ratings, and further enhance overall operating performance.

ELTA Technology (8487 – Innovation Board) was honored at the 22nd National Brand Yushan Awards Ceremony today (21st), receiving three major distinctions — the “National Grand Award,” the “Outstanding Enterprise Award,” and the “Outstanding Corporate Leader Award.” These recognitions highlight ELTA’s remarkable achievements and continuous breakthroughs in the fields of digital media, sports broadcasting, and content innovation. Vice President Bi-khim Hsiao personally presented the awards to ELTA Chairperson Sally Chen, acknowledging the company’s outstanding contributions to Taiwan’s media industry.



The National Brand Yushan Award is one of Taiwan’s most prestigious honors for excellence in quality and management. It recognizes enterprises and leaders that demonstrate exceptional performance in business management, technological innovation, corporate social responsibility, and sustainable development. In a highly competitive year, ELTA’s multiple wins not only affirm its leadership in media technology and the sports industry but also acknowledge its long-term commitment to brand value and innovation.

Since its founding, ELTA Technology has adhered to the core philosophy of “Innovation Leads, Quality First,” deeply cultivating the digital media and sports content industries. Through professional broadcast technology, rich programming, and innovative digital service platforms, the company has successfully built a diversified media ecosystem. In recent years, ELTA has further invested in OTT streaming and AI-driven video applications, delivering a smarter and more interactive viewing experience while solidifying its leadership position in Taiwan’s media technology landscape.



The awards also reflect ELTA’s strong and stable business performance in recent years. Even in a year without major international sporting events, the company’s earnings per share (EPS) for the first half of the year remained steady at NT$2.01, demonstrating the success of its robust operations and flexible market strategies. Looking ahead, with three major international sports events on the horizon — the World Baseball Classic in March, the FIFA World Cup in June, and the Asian Games in September — ELTA has already launched a comprehensive upgrade of its main and backup broadcast systems while integrating AI technology to enhance production quality and viewer experience, setting new benchmarks for international broadcasting standards.



In addition, ELTA Technology has long prioritized corporate social responsibility, actively promoting domestic sports development and professional talent cultivation, while implementing green operations and sustainable management. The leadership team’s long-term vision has guided the company through challenges with resilience and foresight, continuously creating opportunities for sustainable growth.

Regarding the double honors received at the National Brand Yushan Awards, Chairperson Sally Chen stated: “This recognition represents the highest affirmation of our team’s long-term efforts.” Looking forward, ELTA will continue to focus on innovation and quality content, deepen international collaborations, expand diversified markets, and inject new momentum into Taiwan’s digital media industry — while upholding its commitment to sustainable business practices through concrete action.

Regarding ELTA TV’s latest broadcast arrangements, please find the following announcement:

1. ELTA TV confirms that it has not obtained the new season (2025–26) broadcasting rights for the NBA. Beginning this season, NBA games will no longer be broadcast on ELTA platforms. We sincerely thank the NBA organization for its support and cooperation over the past decade, during which ELTA and the NBA created many memorable broadcasting moments together. We wish the NBA and all basketball fans continued passion and enjoyment of the sport.

2. ELTA TV will continue to deliver a wide variety of exciting sports content. Starting in November, audiences can still enjoy the HBL High School Basketball League, BWF World Badminton Tour, WTT Table Tennis Tour, Premier League / Serie A / Bundesliga / UEFA Champions League football, ISU Figure Skating Series, and NFL regular season, playoffs, and Super Bowl—all available across ELTA’s platforms. More domestic and international sports events will also be introduced soon.

3. In 2026, ELTA plans to broadcast over 15,000 hours of live sports content throughout the year, including three major international events: the World Baseball Classic in March, the FIFA World Cup™ in June, and the Aichi-Nagoya Asian Games in September, as well as MLB Major League Baseball. ELTA holds the exclusive Taiwan broadcasting rights for all three global tournaments, making it the only network in the country to possess simultaneous rights for these top-tier events.

We sincerely invite our valued subscribers to continue supporting and encouraging ELTA as we witness more historic sports moments together.

At the EY Entrepreneur of the Year Forum held today (15th), Ernst & Young Taiwan Managing Partner Wen-Fang Fu stated that this year’s theme, “Smart Strategies, Cross-Boundary Breakthroughs,” highlights how the young entrepreneurs nominated for the EY Entrepreneur of the Year Award are seizing emerging technology trends, adapting to global changes, and leading through cross-industry collaboration with excellence and vision.

When Taiwan was still in the dial-up internet era, ELTA Technology Chairperson Sally Chen foresaw that “the internet would become the future of television” and founded ELTA based on that belief. Leveraging her extensive experience in system integration and technology, along with keen insight into media transformation, she courageously entered the then-uncharted world of online video. Despite numerous crises over the years—including investors withdrawing capital and live broadcast interruptions—she successfully led the company’s evolution from a VOD internet TV model to strategic partnerships with telecom operators. In 2008, during the Beijing Olympics, ELTA became the world’s first company to obtain new media broadcasting rights for the Olympics, establishing itself as a pioneer in digital sports broadcasting.



During the forum, Chairperson Sally Chen stated: “Empowering sports broadcasting with AI is the future trend. It enhances viewer excitement and emotion while using technology and artificial intelligence to preserve every thrilling moment as a lasting memory. This not only strengthens our brand influence but also builds stronger emotional connections with audiences. We want fans to think of ELTA whenever they watch the World Baseball Classic, the FIFA World Cup, or when they see Taiwanese athletes winning medals at the Asian Games.”

Dear subscribers, regarding ELTA TV’s recent broadcast plans, please find the latest announcement below:

1. Since the establishment of ELTA Sports Channel, ELTA has accumulated over ten years of experience broadcasting the NBA on both IPTV and OTT platforms. The broadcast authorization officially expired after the conclusion of the 2024–25 season.

2. ELTA TV has long regarded the NBA as one of its key broadcast properties, providing subscribers with daily live games throughout each season. Due to significant increases in international licensing fees, securing sports broadcast rights has become increasingly challenging. ELTA TV is currently in commercial negotiations with the NBA for a new broadcast agreement.

During this period, ELTA will continue to engage sincerely with the rights holder, striving to bring thrilling NBA coverage back to its platforms as its top priority.

3. We sincerely thank all subscribers for their continued support and feedback on ELTA’s NBA coverage. Our sports broadcasting lineup remains strong — beginning in November, ELTA will deliver exciting events including the HBL High School Basketball League, BWF World Badminton Tour, WTT Table Tennis Tour, Premier League / Serie A / Bundesliga / UEFA Champions League football, ISU Figure Skating Series, NFL regular season / playoffs / Super Bowl, and more. Additional domestic and international sporting events will also be introduced.

4. Looking ahead to 2026, ELTA plans to provide over 15,000 hours of broadcast coverage throughout the year, including three major global events — the World Baseball Classic (March), the FIFA World Cup (June), and the Aichi-Nagoya Asian Games (September) — along with the MLB Major League Baseball season. ELTA has secured the exclusive Taiwan broadcasting rights for all three flagship events and remains the only network in Taiwan to hold such comprehensive coverage rights.

We sincerely invite our valued subscribers to continue supporting and encouraging ELTA.

ELTA Technology (8487-INN) participated in the Taiwan Stock Exchange’s Innovation Board Institutional Investor Conference to present its 2025 first-half business overview. Maintaining its strategy of “strong off-season, booming peak season,” ELTA achieved cumulative revenue of NT$432 million from January to May, marking a 22.38% increase compared to NT$353 million during the same period last year. The surge was driven by strong viewership in sports broadcasting. With exclusive MLB broadcasting rights in Taiwan and a focus on ten major sports events, ELTA achieved record ratings and continues to invest in advanced sports technology broadcasting.


(Photo) ELTA TV Chairperson Sally Chen presenting 2025 first-half operational results at the investor conference.

In preparation for the global sports broadcasting boom in 2026, ELTA has already secured exclusive rights for the 2026 World Baseball Classic and announced today that it has also obtained the Taiwan broadcasting rights for the FIFA World Cup 2026™ and the 2026 Aichi-Nagoya Asian Games. These three flagship events are expected to generate significant revenue momentum in 2026. Chairperson Sally Chen stated: “Since 2010, ELTA has been deeply connected with football broadcasting, having aired tens of thousands of hours of world-class matches. We have become Taiwan’s leading brand in football coverage. For the upcoming World Cup, ELTA will introduce the best commentary team and integrate entertainment-driven broadcast technology to provide an immersive viewing experience.”


(Photo) ELTA highlighting its brand and broadcast strategy for the WBC, FIFA, and Asian Games.

“Securing exclusive broadcasting rights for three consecutive Asian Games is not only an honor but also a responsibility. We will uphold our professional and passionate approach to deliver an extraordinary sports festival for Taiwanese viewers. From production to promotion, ELTA will continue its mission to ensure that every highlight of Taiwan’s athletes is seen and celebrated.”

Looking ahead to the second half of 2025 and throughout 2026, ELTA will continue to collaborate closely with its major partner Chunghwa Telecom, deepening its sports broadcasting presence while introducing international tournaments and promoting local grassroots events. With the establishment of the Ministry of Sports, Taiwan’s sports industry is expected to experience exponential growth. AI innovation and sports technology will further enhance the viewing experience, while the use of AI tools will improve operational efficiency and reduce costs. OTT streaming continues its strong upward trend, accelerating digital content consumption.


(Photo) Presentation focusing on the future development of the MOD platform, emphasizing global digital video integration.

At the same time, ELTA plans to expand its existing 3-million-follower base into a new e-commerce ecosystem, building a comprehensive model that integrates “content, community, and commerce.” This aligns with ELTA’s long-term “year-round, no off-season” strategy, designed to drive sustainable growth and reinforce its operational model ahead of the 2026 sports broadcasting boom.


(Photo) Sharing ELTA’s integrated “Content, Community, and Commerce” strategy as it prepares comprehensively for the 2026 global sports broadcast year.

ELTA’s “Three Arrows” strategy sets the stage for even stronger performance next year. / ELTA TV
Video link:

ELTA Technology (8487-INN) recently announced its 2024 financial results, reporting revenue of NT$1.489 billion, a substantial 53.82% increase compared to NT$968 million in 2023. Net profit after tax reached NT$179 million, up 31.62% from NT$136 million in the previous year, with earnings per share (EPS) hitting a record high of NT$6.85. This demonstrates that ELTA’s long-term focus on sports broadcasting has been well recognized by both users and investors, leading to robust profitability.

ELTA also announced that in 2025 it plans to distribute a cash dividend of NT$5.2 per share, representing a payout ratio of approximately 76%, continuing its tradition of maintaining a “high-dividend” policy. Based on the closing price on the day of the board meeting, this represents a cash dividend yield of 7.1%. After its listing on the Taiwan Innovation Board in March 2024 under the “Digital Cloud Industry” category, initial trading activity was limited due to qualified investor restrictions. However, since the removal of those restrictions in January 2025, trading volume has significantly increased. With improved liquidity, ELTA’s stock price is expected to better reflect its true value.

ELTA has long specialized in sports broadcasting, with Chunghwa Telecom’s MOD service as its core revenue base, while successfully capturing the shift in audience behavior toward OTT streaming. As a result, both revenue and profit have reached new highs in recent years, establishing ELTA as a successful new-media business model. With the government’s focus on promoting the sports industry following the establishment of the Ministry of Sports, ELTA is poised to benefit as a leading company in sports broadcasting.

Notably, ELTA is not only known for broadcasting major sporting events such as the WBSC Premier12, the World Baseball Classic (WBC), and the Olympic gold medal match of badminton duo Lee Yang and Wang Chi-Lin, but also for its dedication to promoting local sports. ELTA was the only network to broadcast both the Paris Paralympics and the Asian Winter Games, ensuring that Taiwan’s athletes received visibility and recognition. It has also strengthened its production capabilities in local sports coverage—from in-house professional baseball broadcasts to grassroots events on ELTA Sports 4, and even managing both international and customized local signal production for major global events like the WBC Qualifiers. This dual-path production capability once again reflects ELTA’s comprehensive, full-scale investment in sports broadcasting, driven by its commitment to capturing “the attention economy.”

Looking ahead to 2025, ELTA will continue its strong partnership with Chunghwa Telecom to expand sports broadcasting, introduce more international tournaments, and promote domestic grassroots competitions. This year, ELTA has secured the exclusive MLB broadcasting rights in Taiwan and will air up to 10 live games daily, as well as the full media broadcasting rights for the TSG Hawks in the CPBL. With a foundation built on ten major sports properties—including BWF badminton tournaments, WTT table tennis tours, the French Open, and multiple flagship football leagues—ELTA will also expand collaboration with other distribution platforms to better serve sports fans nationwide. This supports ELTA’s “Year-Round, No Off-Season” programming strategy, further fueling industry growth and solidifying a sustainable, long-term operational model ahead of another major sports year in 2026.

In addition to strengthening its leadership in sports broadcasting, ELTA is actively expanding into entertainment and drama programming. ELTA General Channel and ELTA Drama Channel continue to acquire popular series and animations each season from mainland China, South Korea, and Japan. Notable premieres include The Double, Nine Layers of Purple, In the Palm, Splendid Season, Filter, Her Story, Only for Love, and FACE ME. High-rated classics such as Goblin and Mr. Queen have also been featured, alongside hit Japanese dramas and anime like Doctor-X and Demon Slayer. These efforts aim to meet audience demand, boost viewership time, enhance user engagement, and strengthen ELTA’s foothold in the entertainment content market.

CPBL Season 36 – ELTA to Broadcast All TSG Hawks Home Games
Enhancing Baseball Coverage as ELTA.tv and the Hawks Soar Together
The brand-new CPBL season is about to begin, and ELTA TV announced a multi-year broadcasting partnership with the TSG Hawks. Starting from the 2025 season, ELTA will serve as the Hawks’ official television media partner, responsible for producing and broadcasting all home games. Both sides aim to deliver top-quality baseball coverage and elevate the viewing experience for fans. Beginning April 4, fans can tune in to ELTA.tv and Chunghwa Telecom MOD to experience the excitement of the Hawks’ “Wings Ready to Fly” full home game broadcasts.

ELTA Deepens Its Baseball Commitment in 2025
A Perfect Match with the TSG Hawks
Through this new collaboration, ELTA TV continues to strengthen its long-term commitment to baseball broadcasting, both domestically and internationally. This partnership aligns perfectly with the TSG Hawks’ philosophy since their founding—to cultivate the Kaohsiung home base and connect deeply with local fans. By combining their respective strengths, both sides aim to showcase the passion and determination of two young, ambitious teams.
ELTA TV Chairperson Sally Chen stated, “In 2025, ELTA will continue to expand its baseball broadcasting portfolio. In addition to being recognized by Major League Baseball and obtaining the Taiwan broadcasting rights for the World Baseball Classic, our partnership with TSG will reinforce our presence in domestic baseball coverage. We plan to integrate more sports technology into our broadcasts, leveraging our professional production teams to deliver a fresh, immersive viewing experience across television, OTT, and new media platforms.”

Debut Collaboration: Kaohsiung Taiwan-Japan Friendship Series on Feb. 27–28
ELTA Live On-Site Coverage
Ahead of the upcoming CPBL season, the TSG Hawks will host Japan’s Oisix Niigata Swan Kings for a two-game “Kaohsiung Taiwan-Japan Friendship Series” on February 27 and 28—marking the first step of this exciting new partnership. With former NPB and Taiwanese star player Yang Dai-Kang (Daikan Yoh) now a member of the Swan Kings, fans are eager to see this Japanese Eastern League team in action. ELTA TV will provide live on-site coverage, bringing viewers the thrilling “TSG x Daikan” matchup straight from Kaohsiung!

Building a premier sports broadcasting platform, ELTA continues to support baseball! ELTA TV announced that it has secured the exclusive broadcast rights for Taiwan for the 6th World Baseball Classic (WBC). Starting in February 2025, ELTA will air 14 qualifying games (Taipei and Arizona rounds) through to 47 main tournament games in March 2026, providing a total of 61 matches and the most comprehensive viewing experience for baseball fans!

Organized by Major League Baseball (MLB), the World Baseball Classic is the most prestigious and globally popular international baseball tournament. A hallmark of the WBC is that MLB 40-man roster players are eligible to participate, making it one of the strongest competitions in the world. ELTA, long committed to broadcasting domestic and international baseball events, once again brings this world-class tournament to Taiwan, offering professional, seamless coverage to fans as part of its ongoing mission to build the ultimate “Baseball Broadcasting Platform.”

Continuing the championship momentum from the WBSC Premier12, Team Taiwan will defend home turf with pride! The 2025 WBC Qualifier Group A will ignite at the Taipei Dome on February 21. Team Taiwan will face Nicaragua, South Africa, and Spain to vie for one of the top two spots and a ticket to the main event. Group B games will take place in Arizona from March 2–6, featuring Colombia, China, Brazil, and Germany. All 14 qualifying games will be broadcast live on ELTA Sports 2 and ELTA.tv so fans can cheer for Taiwan’s heroes in real time!

Team Taiwan Prepares for Qualification Glory
Battle at Taipei Dome Against the World’s Best
Despite finishing the last WBC with the same 2–2 record as other teams in their group, Team Taiwan ranked fifth due to higher runs allowed and must now requalify. Manager Tseng Hao-Chu, who led Taiwan to victory in the 2024 WBSC Premier12, will once again take the helm. The coaching staff has submitted a 35-player preliminary roster and received positive feedback from most players. Team captain Chen Chieh-Hsien is also expected to return. The team will begin its second training phase after Lunar New Year, with the final 28-man roster to be announced following evaluations. All three of Taiwan’s qualifying games are scheduled for primetime: February 21 (Fri) vs. Spain, February 22 (Sat) vs. South Africa, and February 23 (Sun) vs. Nicaragua—all at 7:00 p.m. Should Taiwan finish second or third in its group, an additional playoff game will take place on February 25 (Tue) to determine the final qualifier.

Top Commentators Join Live Coverage at Taipei Dome
Delivering Expert Analysis of Team Taiwan’s Journey
For the Group A games in Taipei, ELTA will produce live on-site broadcasts, featuring a distinguished commentary lineup including baseball analysts Tseng Wen-Cheng, former national team manager “Coach Tsao” Hsieh Chang-Heng, Coach Cheng Ching-Yi (“Da-Pang”), scouting analyst Coach Chou Cheng-Hsiung, and columnist “Milk” Wang Yi-Ken. They will deliver professional and diverse insights for fans. Group B commentary will feature MLB San Diego Padres scout Coach Geng Po-Hsuan, San Francisco Giants scout Hsueh Yi-Huang, WeAre founder Lo Kuo-Chen, and veteran sports journalist Lin Wei-Ting.

ELTA Sports LIVE Schedule:
https://eltaott.tv/channel/sports_program_detail
https://www.elta.com.tw/admin/news

2025 WBC Qualifiers
All Games Live on ELTA Sports 2

Group A – Taipei Dome
2/21 (Fri) 12:00 South Africa vs. Nicaragua
2/21 (Fri) 19:00 Spain vs. Taiwan
2/22 (Sat) 12:00 Spain vs. Nicaragua
2/22 (Sat) 19:00 Taiwan vs. South Africa
2/23 (Sun) 12:00 South Africa vs. Spain
2/23 (Sun) 19:00 Nicaragua vs. Taiwan
2/25 (Tue) 19:00 Playoff (3rd place vs. 2nd place)

Group B – Arizona, USA
3/3 (Mon) 02:00 China vs. Germany
3/3 (Mon) 09:00 Brazil vs. Colombia
3/4 (Tue) 02:00 Brazil vs. Germany
3/4 (Tue) 09:00 Colombia vs. China
3/5 (Wed) 02:00 China vs. Brazil
3/5 (Wed) 09:00 Germany vs. Colombia
3/7 (Fri) 09:00 Playoff (3rd place vs. 2nd place)

Watch ELTA Sports – Your First Choice for Sports Broadcasting!
Subscribe now at http://elta.tv
Available on mobile, tablet, and smart TV.

【Also available via Chunghwa Telecom】
MOD Channels 200–203
Hami Video Sports Section

ELTA Technology 【ELTA-Innovation (8487)】 held its board meeting today (November 4) and approved the company’s Q3 2024 financial statements. ELTA reported third-quarter revenue of NT$758 million, representing a substantial 252.56% increase compared to NT$215 million in the same period last year. Cumulative revenue for the first three quarters reached NT$1.189 billion, up 67.94% from NT$708 million a year earlier. Net profit after tax for the first three quarters was NT$135 million, a 43.62% increase compared to NT$94 million in the same period of 2023, with basic earnings per share (EPS) of NT$5.17.

Olympic Momentum and the Ohtani Effect
Driving the “Fan Economy”
Record-High Revenue in ELTA’s 24-Year History

ELTA’s outstanding performance during the first three quarters was fueled by the Paris Olympics and numerous high-profile sporting events throughout the year, including Major League Baseball’s “Shohei Ohtani Fever,” the Chinese Professional Baseball League (CPBL), BWF Badminton World Tour, WTT Table Tennis Tour, Formula 1, and major European football leagues. Revenue for the first three quarters has already surpassed the total for all of last year, marking the highest level in ELTA’s 24-year history. EPS for the first three quarters reached NT$5.17, nearly matching last year’s full-year EPS of NT$5.98. With the Premier12 baseball tournament and other major events coming in Q4, annual profit is expected to reach new heights.

MOD Ratings Leader Boosts Ad Revenue
Sports and Entertainment Dual Strategy Drives Steady Growth

In recent years, ELTA has broadcast over 10,000 hours of live sports annually. With the rise of digital convergence and the growing trend of paid premium content, audience habits have evolved significantly. ELTA has repeatedly achieved top ratings on Chunghwa Telecom’s IPTV MOD platform, while its OTT platform has seen substantial growth in both subscriptions and advertising revenue. Looking ahead, ELTA will continue to pursue its dual-track strategy—combining top-tier sports coverage with quality entertainment and variety programming—aiming for steady growth with continued breakthroughs in 2025.

The most beautiful Summer Olympics in history has officially concluded. ELTA (8487-TW), the exclusive broadcaster for Taiwan, announced today (19th) that its viewership reached record highs. Despite the six-hour time difference between Paris and Taiwan—with over one-third of live events airing after midnight—subscriptions to ELTA’s OTT platform (ELTA.tv) surpassed Tokyo Olympics figures just two days after the Games began and exceeded the Qatar World Cup’s peak within a week. At its highest point, total subscriptions were 1.3 times greater than the World Cup’s record high.

ELTA stated that Taiwan has entered a new era of diverse media consumption, where audiences increasingly embrace the sustainable “pay-for-quality-sports” model. Overcoming the time-zone challenge, ELTA partnered with Chunghwa Telecom (2412-TW) to provide 24-hour non-stop coverage totaling 2,500 hours of premium Olympic programming—defying early skepticism from some platforms and setting a new milestone in Taiwan’s sports broadcasting history.

Paris Olympics ratings remained strong. ELTA’s overall MOD live ratings reached more than 70% of those from the “no time difference” Tokyo Olympics. Replay ratings during the event were also 30% higher than those of Tokyo, showing that viewers continuously followed Olympic action—whether through live broadcasts, daytime replays, or on-demand (VOD) viewing—surpassing Tokyo’s overall performance.

ELTA reported that the peak viewership occurred when badminton duo Lee Yang and Wang Chi-Lin clinched the gold medal, achieving a record 9.14 rating on MOD—the highest of 2024. Boxer Lin Yu-Ting’s gold medal match also set a new record for ELTA’s top late-night rating at 3 a.m.

Originally planning for 500 hours of localized Mandarin coverage, ELTA and Chunghwa Telecom expanded production by 1.4× to reach 700 hours. The detailed, diverse, and high-quality broadcasts overcame time-zone limits and captured audience attention, driving significant advertising gains. Within just two days of the opening ceremony, ELTA’s MOD ad revenue had already met its target—ultimately reaching 1.5× that of the Tokyo Olympics.

Source: https://news.cnyes.com/news/id/5688938

The Subscription Era Has Arrived: ELTA.tv Subscribers Surpass Previous Olympics
Paid Subscriptions 1.3× Higher Than Qatar World Cup Peak

The most beautiful Summer Olympics in history has officially concluded, and ELTA (8487-Innovation), Taiwan’s exclusive broadcaster for the Paris 2024 Games, achieved record-breaking viewership. Despite the six-hour time difference between Paris and Taiwan—with over one-third of live coverage airing after midnight—ELTA’s OTT platform (ELTA.tv) surpassed its Tokyo Olympics subscription record within just two days of the Games’ start, and one week later exceeded the peak performance of the Qatar World Cup. At its highest point, total subscriptions reached 1.3 times that of the World Cup’s record peak.

As Taiwan enters a new era of diversified media consumption, audiences are increasingly embracing the sustainable model of “pay-per-view for premium sports content.” Overcoming time-zone challenges, ELTA and its strategic partner Chunghwa Telecom delivered 24-hour non-stop coverage, totaling 2,500 hours of world-class Olympic programming. The success defied early skepticism from some platforms and marked a new milestone in Taiwan’s sports broadcasting industry.

Paris Olympics Outperform Tokyo in Engagement
MOD ELTA Channel Ad Revenue Up Nearly 50%

Viewership for the Paris Olympics remained outstanding. ELTA’s overall MOD live ratings reached over 70% of the Tokyo 2020 levels (which had no time difference), while Olympic replays outperformed Tokyo’s by more than 30%. This demonstrated that audiences closely followed the Games—whether live, replayed during the day, or viewed on-demand (VOD)—exceeding total engagement metrics from the previous Olympics.

The highest ratings were achieved during the thrilling gold medal victory of badminton duo Lee Yang and Wang Chi-Lin, with a peak MOD rating of 9.14—the highest of 2024. Boxer Lin Yu-Ting’s gold medal bout also set a record for ELTA’s highest late-night rating in channel history.

Originally planning for 500 hours of localized Mandarin commentary, ELTA and Chunghwa Telecom expanded coverage by 1.4× to 700 hours, delivering rich, diverse, and precisely produced programming that overcame time-zone barriers to capture audiences’ attention. This strong engagement also boosted advertising performance—MOD ad revenue met its target just two days after the opening ceremony and ultimately reached 1.5× that of the Tokyo Olympics.

329 Gold Medals Covered Without Missing a Beat
ELTA Sports Channel Fanbase Surpasses 2 Million

Online discussions around the Games were vibrant, with ELTA’s instant highlight sharing driving further growth and loyalty among fans. During the Paris Olympics, ELTA’s combined sports channel social media following across Facebook, Instagram, YouTube, and Threads exceeded 2 million, cementing its position as Taiwan’s most influential sports media brand.

Ahead of the Games, ELTA pledged to deliver uninterrupted coverage of all 329 gold medal events—serving viewers across 47 sports, from traditional favorites like athletics, swimming, gymnastics, badminton, table tennis, basketball, volleyball, and football, to emerging sports such as skateboarding, surfing, breaking, and sport climbing. This “watch what you love” strategy ensured every audience segment had their own way to engage.

ELTA’s social platforms, including Facebook, Instagram, YouTube, and Threads, collectively surpassed 2 million followers. Notably, ELTA Sports’ Facebook page became the first Taiwanese sports channel to exceed 1 million followers, solidifying its role as the top local hub for Olympic and sports-related discussions.

ELTA Continues Deep Commitment to Sports Broadcasting
Paralympics Begin August 29 – Support Taiwan’s Athletes and Legal Viewing

Following the conclusion of the Paris Olympics, ELTA TV and Chunghwa Telecom’s Hami Video will continue to lead Taiwan’s sports media coverage, immediately shifting focus to both domestic grassroots competitions (e.g., bodybuilding, badminton, street dance) and top-tier international events including the BWF World Tour, WTT Table Tennis Tour, English Premier League, UEFA Champions League, NFL, Formula 1, and daily MLB broadcasts.

Starting August 29 (Taiwan time), ELTA will broadcast the 2024 Paris Paralympics, featuring 13 Taiwanese athletes competing on the world stage. Together with Chunghwa Telecom, ELTA will provide high-quality Paralympic coverage as part of Taiwan’s sports equality initiative, inviting domestic media to participate in free public broadcasts and encouraging citizens to cheer for Taiwan’s Paralympians.

Through the Paris 2024 broadcast, ELTA successfully inspired nationwide support for Taiwan’s sports media industry. With the help of Chunghwa Telecom’s MOD and Hami Video platforms, the company ensured Taiwan’s athletes—and the many behind-the-scenes heroes—were seen and celebrated. ELTA also reaffirms its ongoing mission as a “pioneer against piracy,” safeguarding a fair and healthy media ecosystem.

Taiwan’s leading financial magazine *Wealth Magazine* celebrates its 50th anniversary this year under the theme of “Innovation, Sustainability, and Cross-Generations.” To mark the milestone, the publication selected 50 individuals—past, present, and future—whose contributions have had a profound impact on Taiwan’s development, representing the driving force behind the nation’s continuous growth. ELTA Technology Chairperson Sally Chen was honored as one of the “50 Most Influential Figures,” recognized in the “Innovation – Pioneers/Trailblazers” category for her groundbreaking achievements in sports broadcasting and new-media streaming. The award was personally presented by President Lai Ching-Te.


(Photo) ELTA Chairperson Sally Chen receives the “Top 50 Influential Figures – Innovation: Pioneer/Trailblazer” Award

Chairperson Sally Chen remarked, “I am deeply grateful to *Wealth Magazine* for this recognition. Being named one of the ‘Top 50 Influential Figures’ is not only an honor for the ELTA brand but also a tribute to our team and partners. True influence carries responsibility and quality—ELTA will continue to work with our partners to create inspiring sports broadcasts and premium content that move audiences.”

Founded in 2000, ELTA Technology has navigated the challenges of the internet bubble and evolved alongside its long-time partner Chunghwa Telecom through multiple stages of digital transformation. Today, ELTA leads Taiwan’s digital media landscape with sports broadcasting as its core, becoming the first fully digital new-media company listed on the Taiwan Stock Exchange (Innovation Board, ticker: 8487).

In its feature article, *Wealth Magazine* wrote: “With the spirit of a fearless pioneer, Sally Chen has led ELTA to continuous innovation, establishing it as a founding force in online multimedia broadcasting. Amid the global wave of digital convergence, ELTA’s years of quiet cultivation have finally borne fruit, elevating it to Taiwan’s No.1 brand in sports streaming.”


(Photo) ELTA Chairperson Sally Chen with *Wealth Biweekly* President Hsieh Chin-Ho

Partnering with Chunghwa Telecom on MOD and Hami Video
ELTA’s Paris 2024 Olympic Coverage Highly Anticipated
ELTA has long collaborated with Chunghwa Telecom to deliver diverse and high-quality sports and entertainment programming through the dual platforms of MOD and Hami Video OTT. By leveraging cross-screen connectivity between large and small devices and incorporating interactive social marketing, ELTA successfully engages a wide range of audiences while strengthening brand loyalty.

Looking ahead, ELTA will continue to uphold its passion and professionalism, joining hands with Chunghwa Telecom to bring audiences the spectacular “2024 Paris Olympic Games.” The company aims to cheer for both Team Taiwan and athletes from around the world, creating unforgettable memories for viewers during what is expected to be the most captivating Olympic coverage ever.


(Photo) ELTA Chairperson Sally Chen receives congratulations from her team (left: Chief Content Officer Jiang Wei-Ling; right: Chief Financial Officer Hsu Mu-Chun)


(Photo) Group photo of President Lai Ching-Te with this year’s *Wealth Magazine* “Top 50 Influential Figures” honorees

Four Major Broadcasters Join Forces
Over 2,500 Hours of Olympic and Paralympic Coverage Promoting Sports Equality

The world’s most anticipated sporting event, the 2024 Paris Olympic Games, will officially begin on July 27 (Taiwan time) and continue for 17 days. Following Team Taiwan’s record-breaking performance at the Tokyo Olympics with 2 gold, 4 silver, and 6 bronze medals, more than 50 Taiwanese athletes are expected to compete in Paris, the “City of Lights,” in pursuit of the highest honors in global sports. The 2024 Paris Paralympics will follow on August 29, with Taiwanese athletes once again taking part.

With only 40 days until the Paris Olympics, the broadcasting plan has been officially announced: Chunghwa Telecom, ELTA TV, Public Television Service (PTS), and Chinese Television System (CTS) will jointly present more than 2,500 hours of Olympic and Paralympic coverage, enabling audiences across Taiwan to enjoy live sports anytime, anywhere, while supporting “Sports Equality” and cheering for Team Taiwan.

Over 2,500 Hours of Combined Olympic and Paralympic Coverage
Real-Time Access to Every Moment of Team Taiwan’s Journey

Guided by the Sports Administration under the Ministry of Education, this year’s joint Olympic and Paralympic broadcast will feature four major platforms: IPTV and OTT broadcasters Chunghwa Telecom and ELTA, and terrestrial networks PTS and CTS (the latter also carried by cable systems). Events will air across Chunghwa Telecom’s MOD IPTV platform, Hami Video OTT, and terrestrial and cable TV networks.

Chunghwa Telecom, participating in Olympic broadcasting for the fifth consecutive time, will provide the most extensive live coverage in Taiwan—some in 4K quality—through an exclusive “Paris Olympics Zone.” The service will feature innovative technologies such as AR and ultra-slow-motion replays, offering an immersive viewing experience. Additional features include “Medal Alert” push notifications and “Hot Replay” functions that help viewers instantly locate key highlights and medal moments. Both Hami Video and MOD set-top boxes have received ISO 14067 carbon footprint certification, echoing the Paris Olympics’ commitment to ESG principles.

ELTA Sports Channels 1–4 will deliver more than 500 hours of Mandarin commentary, backed by a 100-member production team and over 50 professional anchors and analysts, providing clear, in-depth coverage of every Team Taiwan event and adapting swiftly to the fast-changing Olympic atmosphere.

The OTT streaming platforms Hami Video and ELTA.tv will also introduce three dedicated Olympic channels—ELTA Olympic 1, 2, and 3—bringing a total of 7 channels and nearly 1,000 hours of comprehensive coverage. Fans can follow Team Taiwan’s performances live and on the go through mobile devices.

Public Television Service (PTS) will broadcast key events featuring Taiwanese athletes, including badminton stars Tai Tzu-Ying, Chou Tien-Chen, and the doubles pair Lee Yang/Wang Chi-Lin; judo champion Yang Yung-Wei; weightlifter Kuo Hsing-Chun; tennis players Hsieh Su-Wei and Tsao Chia-Yi; gymnasts Tang Chia-Hung and Ting Hua-Tien; and table tennis players Lin Yun-Ju and Chuang Chih-Yuan, along with swimmers and boxers across various weight classes. Anchors Chen Ya-Li and Tu En-Chen will lead coverage of the opening and closing ceremonies, joined by broadcasters Chien Wei-Cheng, Cheng Ping-Chen, and Tsai Po-Yu, who will bring Taiwan’s golden moments to life.

CTS has also ramped up its sports broadcasting capacity for the 2024 Paris Olympics, assembling a team of veteran anchors and expert commentators for detailed play-by-play analysis. Sports anchor Cheng Ya-Fang will report live from Paris, bringing the latest updates directly from the Olympic venues.

Following the Olympics, the Paris Paralympic Games will take place starting August 29 (Taiwan time). ELTA will once again deliver coverage for the second consecutive Paralympics, broadcasting more than 75 hours of Mandarin-language live content across ELTA Sports Channels 1–4, in partnership with PTS and CTS. The joint effort invites viewers to support Paralympic athletes and embrace the spirit of “We All Love Sports—We Are All Equal.”




(Photo) At the Paris Olympics and Paralympics Joint Broadcast Press Conference, Minister of Environment Dr. Peng Chi-Ming discussed ESG and the “Green Olympics,” joined by Deputy Minister Chang Liao Wan-Chien from the Ministry of Education.

How to Watch the 2024 Paris Olympics:
【Television Platforms】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–4 (CH200–203)
Program schedule: https://eltaott.tv/channel/sports_program_detail
(ELTA Sports 1 & 2 provide 4K UHD broadcast service)

Terrestrial TV: Public Television Service (PTS)
PTS Main Channel (CH13), PTS 3
Program schedule: www.facebook.com/ptssports/

Terrestrial TV: Chinese Television System (CTS)
CTS Main Channel (Digital TV CH19, Cable TV Central Region CH11, North/East/South/Islands CH12)
Program schedule: https://www.cts.com.tw/schedule/

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/ (some broadcasts available for free)
- ELTA TV http://elta.tv/
ELTA Sports 1–4; ELTA Olympic Channels 1–3

How to Watch the 2024 Paris Paralympics:
【Television Platforms】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–4 (CH200–203)
Program schedule: https://eltaott.tv/channel/sports_program_detail

Terrestrial TV: Public Television Service (PTS)
PTS Channels
Program schedule: www.facebook.com/ptssports/

Terrestrial/Cable TV: Chinese Television System (CTS)
CTS Channels
Program schedule: https://www.cts.com.tw/schedule/

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/ (some broadcasts available for free)
ELTA Sports 1–4

(CNA Reporter Su Ssu-yun, Taipei, June 17) The Paris Olympics and Paralympics will take place in July and August respectively. ELTA held a press conference today announcing that four major broadcasters—Chunghwa Telecom, ELTA TV, Public Television Service (PTS), and Chinese Television System (CTS)—will jointly provide over 2,500 hours of Olympic and Paralympic coverage to cheer for Taiwan’s athletes.

ELTA hosted the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference this afternoon, attended by Minister of Environment Peng Chi-Ming, Deputy Minister of Education Chang Liao Wan-Chien, Chinese Taipei Olympic Committee President Lin Hong-Dow, Chinese Taipei Paralympic Committee Vice President Chang Lei-Ming, Chunghwa Telecom Chairman Kuo Shui-Yi, Public Media Group Chairman Hu Yuan-Hui, and ELTA Chairperson Sally Chen.

President Lai Ching-Te delivered remarks via video, encouraging citizens to cheer for Team Taiwan as the Games approach. Premier Cho Jung-Tai also appeared via video, inviting the public to support Taiwan’s heroes and become the strongest backing for the national team.

This year’s Paris Olympics are regarded as the most environmentally friendly in history. Minister Peng highlighted five ESG priorities: setting carbon neutrality goals, achieving RE100-compliant renewable power use at all venues, utilizing 95% existing or renovated facilities, implementing zero-waste circular resource use, and promoting green transportation.

Deputy Minister Chang Liao Wan-Chien noted that the National Sports Training Center has invested unprecedented resources this year, emphasizing the collection of intelligence to help athletes perform at their best. He expressed special thanks to ELTA for enabling sports fans to support Taiwan’s athletes through live broadcasts.

Guided by the Sports Administration’s Sports Development Fund under the Ministry of Education, the joint broadcast initiative features Chunghwa Telecom, ELTA, PTS, and CTS across multiple platforms—Chunghwa Telecom MOD, OTT services, and terrestrial TV.

Chunghwa Telecom, participating in its fifth consecutive Olympic broadcast, will again provide the most live coverage hours in Taiwan. In addition to offering an exclusive “Paris Olympics Zone,” it features innovations such as AR visuals and ultra-slow-motion replays for a next-level viewing experience. “Medal Alerts” and “Hot Replay” functions allow users to receive push notifications when Team Taiwan competes and instantly revisit key highlights.

ELTA Sports Channels 1–4 will provide over 500 hours of Mandarin commentary, supported by nearly 100 production staff and over 50 professional anchors and analysts to deliver clear and insightful coverage.

OTT streaming will also receive a major upgrade, as Chunghwa Telecom’s Hami Video and ELTA.tv introduce ELTA Olympic Channels 1, 2, and 3, collectively offering seven channels and nearly 1,000 hours of content with professional commentary.

For the Paris Paralympics, ELTA TV will broadcast more than 75 hours of Mandarin-language live programming through Channels 1–4, in collaboration with PTS and CTS, supporting the sports equality spirit of “We All Love Sports – We Are All the Same.”

To protect broadcast rights, ELTA, the exclusive broadcaster for Taiwan, will organize an anti-piracy task force during the Games to take necessary legal action against unauthorized or illegal streaming activities, safeguarding the rights of official broadcasters. (Editor: Lin Hsing-Meng) 1130617


(Photo) ELTA held the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference in Taipei on June 17. ELTA Chairperson Sally Chen (front, right 3) is pictured with badminton players Wang Chi-Lin (front, right), Lee Yang (front, right 2), boxer Huang Hsiao-Wen (front, right 4), and table tennis player Lin Yun-Ju (front, left 2). Photo by CNA reporter Hsu Chao-Chang, June 17, 2024.


(Photo) Minister of Environment Peng Chi-Ming speaks at the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference in Taipei on June 17, noting that the Paris Olympics emphasize sustainability with five ESG priorities: carbon neutrality, RE100 power compliance, 95% venue reuse, zero waste, and green transportation. Photo by CNA reporter Hsu Chao-Chang, June 17, 2024.

Source: https://www.cna.com.tw/news/aspt/202406170211.aspx

ELTA Technology 【ELTA-Innovation (8487)】 held its 2024 Annual Shareholders’ Meeting today (June 21), during which the 2023 financial statements and earnings distribution proposal were approved. For fiscal year 2023, ELTA recorded operating revenue of NT$968,411 thousand, remaining roughly consistent with NT$981,131 thousand in 2022. Net profit after tax reached NT$136,163 thousand, representing an increase of NT$75,023 thousand from the NT$61,140 thousand recorded in 2022—a substantial growth of 122.71%. Basic earnings per share (EPS) for 2023 were NT$5.98, marking an impressive 112.81% increase compared to NT$2.81 in 2022.

The shareholders’ meeting also approved the 2023 earnings distribution plan, which includes a proposed cash dividend of NT$4.5 per share. Based on a recent share price of NT$80, this represents a cash dividend yield of 5.62%.

Reviewing the 2023 operational performance, ELTA achieved historic highs in net profit after tax, earnings per share, and cash dividend per share—all record-breaking milestones in the company’s 24-year history. Notably, the company’s return on equity (ROE) reached an outstanding 31.88%, thanks to the collective efforts of all employees.

Additionally, ELTA’s business performance in the first quarter of 2024 continued to meet market expectations. Despite the absence of a major event such as last year’s World Baseball Classic, the company still posted an EPS of NT$1.08 for the quarter—further underscoring its “no off-season” operational goal.

Looking ahead to full-year 2024, the upcoming Paris Olympics in July and numerous exciting domestic and international sports events will serve as major growth catalysts. With sports broadcasting as its core driver and entertainment content as a complement, ELTA will continue leveraging its dual-platform strategy across MOD and OTT, integrating strong subscription and advertising performance. The year 2024 is expected to be one of steady growth with strong breakout potential.

ELTA Technology (8487), Taiwan’s first new-media company dedicated to sports broadcasting, was officially listed today (March 26) on the Taiwan Stock Exchange’s Innovation Board, marking another strong addition to the platform.

The listing and opening ceremony took place at the TWSE Information Hall, with ELTA Chairperson Sally Chen joined by Chunghwa Telecom Chairman Kuo Shui-Yi, TWSE General Manager Chien Li-Chung, Hung Yuan Securities Chairman Chiang Ke-Chin and General Manager Lin Cheng-Min, Deloitte Taiwan Chairman Shao Chih-Ming, Deputy COO Wu Shih-Chung, and CPAs Lin Wen-Chin and Liu Yi-Ching. Together with ELTA employees, the executives struck the opening gong at 9:00 a.m. to celebrate this historic milestone. ELTA debuted on the Innovation Board at its offering price of NT$50 per share, soaring by 56% upon market opening.



ELTA Chairperson Sally Chen stated: “Throughout our journey, we are deeply grateful for everyone who has supported our growth. ELTA will continue to stand firmly on the Chunghwa Telecom MOD platform, writing history through sports broadcasting and connecting the world through digital media, creating a win-win future for shareholders, employees, partners, and audiences.”


(Photo) ELTA Technology Chairperson Sally Chen

ELTA focuses on expanding its presence in the new-media market through Chunghwa Telecom’s MOD and OTT streaming platforms—setting itself apart from traditional cable TV networks. Equipped with advanced media technology capabilities, ELTA continues to innovate amid evolving technologies such as 5G, AI, and metaverse-based virtual media applications. By continuously adopting 4K, AR, VR, and multi-angle broadcasting technologies, the company pioneers new methods in large-scale sports event broadcasting. These innovations have helped ELTA build a strong reputation and leadership position in Taiwan’s new-media sports broadcasting market. ELTA also maintains strong partnerships with international sports rights holders, creating Taiwan’s premier sports broadcasting platform and offering integrated streaming services to viewers and partners alike, establishing high barriers to entry in the industry.

Operating under a dual-engine strategy combining sports broadcasting with drama and entertainment content, ELTA delivers diverse and high-quality programming that attracts audiences across different interests—fostering brand loyalty and expanding its viewer base.


(Photo) Chunghwa Telecom Chairman Kuo Shui-Yi and ELTA Technology Chairperson Sally Chen

Operationally, ELTA achieved a pre-tax profit of NT$172 million in 2023, representing a 130% increase year-over-year. EPS for 2023 reached NT$5.98, significantly higher than NT$2.81 in 2022. The company’s gross profit margin rose from 19.36% in 2022 to 35.41% in 2023, marking a record high since its founding. Return on equity also improved from 20.39% in 2022 to 31.88% in 2023—demonstrating outstanding profitability and financial performance. Additionally, revenue for January–February 2024 grew by 7.58% compared with the same period last year, underscoring steady year-over-year growth.

Looking ahead, ELTA will continue implementing its “year-round, no off-season” event strategy to further expand its audience base and solidify growth for 2024. Moreover, in the second half of the year, ELTA will once again partner with Chunghwa Telecom to broadcast the Paris Olympics—expected to drive record-high viewership and contribute strong growth momentum to ELTA’s 2024 performance.

The book-building auction for ELTA Technology Co., Ltd. (8487), underwritten by Hung Yuan Securities, for its initial listing on the Taiwan Innovation Board was successfully completed at 10:00 a.m. on March 15 at the Taiwan Stock Exchange. A total of 1,350 lots were offered through competitive bidding, with winning bids ranging from NT$71.25 to NT$98.40 per share. The weighted average winning price was NT$74.46 per share. The auction attracted strong investor interest, with a total of 8,164 valid bids submitted—representing an oversubscription ratio of 6.05 times. ELTA is scheduled to be officially listed on the Taiwan Innovation Board on March 26, with a final underwriting price set at NT$50 per share.

Unlike traditional television broadcasters, ELTA focuses on advancing new-media broadcasting technologies with a dual-engine strategy centered on sports programming and supported by entertainment content. By building Taiwan’s leading sports broadcasting platform, ELTA provides integrated streaming and content delivery services for both viewers and platform partners. With the continuous evolution of communication technologies such as 5G, AI, VR, AR, and metaverse-based virtual media applications, ELTA continues to pioneer innovative broadcasting methods for major sports events, strengthening its brand reputation and fostering strong partnerships with international sports rights holders and signal distributors—establishing a significant competitive edge.

As the mobile-driven OTT and streaming video market continues to expand, ELTA has partnered with Chunghwa Telecom to deliver sports and entertainment content on the Hami Video OTT platform, while also developing its own ELTA.TV service to cater to sports fans. By continuously securing exclusive broadcasting rights for major global sporting events, ELTA has cultivated a dedicated viewer base and established itself as a leading OTT sports streaming platform. Simultaneously, by acquiring exclusive and popular drama content, ELTA enhances engagement among entertainment audiences and further strengthens its position in the competitive OTT market.

In fiscal year 2023, ELTA achieved a pre-tax profit of NT$172 million, marking a 130% year-over-year increase and reaching a five-year high. Earnings per share (EPS) after tax reached NT$5.98, reflecting outstanding financial performance. Leveraging its “year-round, no off-season” event programming strategy, ELTA’s operations continued positive growth into 2024, with revenue for the first two months increasing by 7.58% compared to the same period in 2023. In July 2024, ELTA will broadcast the Paris Olympics—its fourth consecutive Games as Taiwan’s exclusive rights holder—in partnership with Chunghwa Telecom. This milestone is expected to inject strong growth momentum into ELTA’s 2024 operations and further expand its market scale.

This summer, the world’s biggest sporting event—the 2024 Paris Olympic Games—will officially open on July 26. MOD ELTA TV proudly announces that it has secured exclusive rights as Taiwan’s official broadcaster for all Olympic events. This marks ELTA’s fifth consecutive Summer Olympics broadcast and the fourth time it has been granted full coverage rights for Taiwan, continuing its commitment to providing audiences with the most comprehensive Olympic viewing experience.

Partnering with Chunghwa Telecom for Complete Olympic Coverage
ELTA Achieves a New Milestone with Official Public Listing
ELTA’s Olympic journey began with the 2008 Beijing Olympics, and since then, the brand has become synonymous with Olympic broadcasting in Taiwan. Overcoming the challenges of the COVID-delayed Tokyo 2020 Games, ELTA and long-term partner Chunghwa Telecom accompanied Taiwanese audiences as Team Taiwan achieved its best-ever Olympic performance, igniting nationwide sports enthusiasm. In 2024, ELTA once again serves as Taiwan’s exclusive official broadcaster, continuing to deliver professional, full-scale Olympic coverage for an all-around viewing experience. ELTA Technology (8487), committed to sustainable development, is set to be officially listed on the Taiwan Stock Exchange in the first quarter of 2024—becoming the nation’s first fully new-media listed company. On March 1, ELTA held a corporate performance conference outlining its annual goals and its mission to foster a sustainable ecosystem for Taiwan’s new-media sports broadcasting industry.

Paris Hosts Its First Summer Olympics in a Century
ELTA Brings Viewers “The Sustainable Olympics”
The 2024 Paris Olympics will mark the French capital’s third time hosting the Games—and the first in a century since 1924. This historic event symbolizes the world’s recovery from the pandemic and a new era of “Sustainable Olympics.” In a major departure from tradition, Paris will transform its iconic landmarks into competition venues: beach volleyball at the Eiffel Tower, 3x3 basketball, BMX, skateboarding, and breaking at Place de la Concorde, and equestrian events at the Palace of Versailles. An impressive 95% of venues will be existing facilities or urban landmarks, embracing environmental sustainability while giving the city renewed meaning through sport.
The 2024 Games will also make history with full gender equality among athletes. The official emblem itself reflects the organizing committee’s commitment to gender balance. In addition, breaking (“breakdancing”) will debut as an official Olympic sport, with 32 top B-Boys and B-Girls from around the globe competing for the highest honor in their field.

Taiwan Has Secured 26 Olympic Quotas So Far—and Counting
Elite Athletes Ready to Compete on the Global Stage
The Paris Olympics will feature 329 events across 32 sports. According to Taiwan’s Sports Administration, Team Taiwan has already qualified for 26 spots in eight disciplines, including table tennis, shooting, swimming, athletics, boxing, canoeing, archery, and taekwondo. Badminton stars Tai Tzu-Ying, Chou Tien-Chen, and the doubles pair Lee Yang/Wang Chi-Lin are also competing in BWF World Tour tournaments to earn Olympic ranking points and are expected to represent Taiwan once again. Meanwhile, athletes in judo, weightlifting, tennis, and golf are intensively training to secure additional Olympic berths for Team Taiwan.

An “Unprecedented” Olympic Broadcast Experience
Watch the Paris Olympics on MOD, Hami Video, and ELTA TV
This will be ELTA’s fifth Summer Olympics broadcast, and building on its extensive experience, the 2024 Paris Games will further solidify its position as Taiwan’s leading new-media sports brand. Riding the momentum of 5G and AI technology, ELTA will once again partner with Chunghwa Telecom to connect the world through digital media, creating a win-win ecosystem for shareholders, employees, partners, and audiences alike.
From July 27 to August 12, viewers can enjoy the unprecedented excitement of the Paris Olympics simply by tuning in via Chunghwa Telecom MOD on TV or streaming on Hami Video and ELTA TV mobile platforms. Join ELTA in cheering for Taiwan’s athletes as they transform their hard work and dedication into glory on the global stage.

【How to Watch the 2024 Paris Olympics】
Live Schedule:
https://eltaott.tv/channel/sports_program_detail
【TV Platform】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–3 (CH200–202)
【Online/Mobile Platforms】
Hami Video Sports: http://hamivideo.hinet.net/
ELTA TV: http://elta.tv/

ELTA Technology to Be Listed in Late March; Q3 2024 Outlook Focused on the Paris Olympics
Taiwan’s leading sports broadcaster, ELTA Technology Co., Ltd. (Stock Code: 8487), officially received approval from the Taiwan Stock Exchange in late December to become the nation’s first fully new-media listed company. Amid the global wave of digital transformation, ELTA plans to debut on the Taiwan Innovation Board under the Digital Cloud category in late March 2024. The company is also preparing to broadcast this summer’s grandest global sporting event—the 2024 Paris Olympic Games—marking its fourth consecutive term as Taiwan’s exclusive media rights holder. ELTA will host its pre-listing performance presentation on March 1, 2024 (Friday) at the Grand Hyatt Taipei, with Hung Yuan Securities as the lead underwriter.

ELTA Chairperson Sally Chen stated: “Securing the Taiwan exclusive broadcast rights for the Summer Olympics for four consecutive Games is a remarkable recognition from the International Olympic Committee (IOC). Since launching our new media division in 2008, ELTA has partnered with Chunghwa Telecom to advance with the era of digital convergence, using sports broadcasting to write history. For the Paris Olympics, ELTA will again collaborate with Chunghwa Telecom to bring cutting-edge broadcasting technology to audiences, revolutionizing the eye economy through device interoperability—maximizing viewer engagement and corporate profitability.”

Founded in 2000, ELTA focuses on two core business areas: digital content and media advertising. Its digital operations include channel management, streaming services, and content sublicensing. Partnering with Chunghwa Telecom’s MOD platform, ELTA continues to push the boundaries of digitalization in sports and entertainment by introducing technologies such as 4K, AR, VR, and multi-angle broadcasting. With extensive experience covering international events—including the IOC, FIFA, and other global federations—ELTA has established itself as Taiwan’s most innovative leader in new-media sports broadcasting and developed strong working relationships with international rights holders and signal distributors.

Since 2008, ELTA has secured broadcast rights for five Summer Olympic Games (including Paris 2024), four Asian Games, and four FIFA World Cups. Among these, it has held exclusive Taiwan rights for four Olympics, two Asian Games, and three World Cups across free-to-air, cable, and online television. Additionally, it holds exclusive rights for MLB, the BWF World Tour, and the English Premier League, and since December 2023, the NFL. Combined with advanced broadcasting technology, high-definition quality, and integrated services for both audiences and platforms, ELTA has successfully built a strong and reputable sports broadcasting brand.

Operationally, ELTA reported 2023 revenue of NT$968 million, comparable to 2022’s NT$981 million, but with record-breaking profitability. EPS rose sharply to NT$5.98 in 2023, up from NT$2.81 in 2022. The company’s gross profit margin also improved significantly—from 19.36% in 2022 to 35.41% in 2023—achieving its highest profitability in history and demonstrating exceptional operational performance.

In 2024, in addition to the confirmed Paris Olympic broadcast rights, ELTA has secured multi-year contracts for numerous domestic and international events spanning team and individual sports. The company’s strategy is to maintain a “year-round, no off-season” event schedule, creating continuous industry momentum and establishing a sustainable long-term operating model.

Looking ahead, beyond strengthening its sports broadcasting dominance, ELTA will expand its entertainment channels—ELTA General and ELTA Drama. Each season, the company will add 2–3 new hit dramas or animations from China, Korea, and Japan, including popular titles such as *Lost You Forever*, *Love Like the Galaxy*, *The Story of Minglan*, *Nothing Gold Can Stay*, *Agency*, *What’s Wrong with Secretary Kim*, *Taxi Driver*, *Doctor-X*, and *Demon Slayer*. This strategy aims to meet audience demand, boost engagement, and increase both viewing time and ratings, driving revenue growth for MOD and OTT platforms. The upcoming Paris Olympics broadcast in July 2024 is also expected to further expand ELTA’s operational scale and profitability.


(Photo) ELTA Technology Chairperson Sally Chen

Media Contacts:

ELTA Technology Co., Ltd. – Industry Media Contact: Shieh, Szu-Yi (02)2341-1100

Hung Yuan Securities Co., Ltd. – Underwriting Department: Liu, Shu-Fen (02)2700-8899 ext. 8350

Hung Yuan Securities Co., Ltd. – Underwriting Department: Yu, Chao-Chun (02)2700-8899 ext. 8318

The Taiwan Stock Exchange today (6th) held a Securities Listing Review Committee meeting and approved ELTA Technology Co., Ltd. (8487) for listing on the Taiwan Innovation Board. ELTA Technology is expected to become Taiwan’s first fully new-media-operated listed company in the first quarter of 2024.

Founded in 2000, ELTA Technology—Taiwan’s leading broadcasting brand—has long been dedicated to international sports broadcasting. Together with strategic partner Chunghwa Telecom MOD, ELTA has successfully broadcast four Summer Olympic Games, four FIFA World Cups™, and four Asian Games, earning wide recognition among audiences. Backed by over two million digital followers, ELTA has developed an innovative business model that integrates cloud-based media storage with a world-class technical team experienced in major international sports broadcasts, firmly establishing itself as an industry leader in Taiwan’s sports media landscape.

ELTA founder and Chairperson Sally Chen stated: “ELTA was born digital—technology is in our DNA. Over the past 20 years, we’ve continued to innovate, delivering diverse applications and services through the digital cloud, and providing audiences with the highest-quality video experiences.”

ELTA’s main business includes digital channel operations and distribution, digital content production and licensing, OTT streaming and subscription services, sublicensing, digital advertising, and sports technology–integrated media projects.

In recent years, ELTA has overcome the challenges of the COVID-19 pandemic and achieved outstanding success with the 2021 Tokyo Olympics, 2022 FIFA World Cup Qatar™, 2023 World Baseball Classic, and Hangzhou Asian Games. In 2022, the company recorded NT$61.14 million in after-tax profit and an EPS of NT$2.81. For the first three quarters of 2023, after-tax profit has already reached NT$120 million with an EPS of NT$4.28—surpassing last year’s total. The fourth quarter is expected to continue benefiting from the Asian Games and other major events, setting the stage for another record-breaking year.

Partnering with MOD to Build Taiwan’s No.1 Sports Broadcasting Platform
Goal: “The Delta Electronics of Digital Cloud Sports Broadcasting”

ELTA will continue its close partnership with Chunghwa Telecom MOD, integrating advanced technologies such as 4K, VR, AR, and AI to elevate the viewing experience and attract new audiences. The company also aligns with global ESG trends focused on energy efficiency and low-carbon operations, upholding its vision of “Rooted in MOD, Connecting the World Through Digital Media.” ELTA aspires to become “the Delta Electronics of the digital cloud sports broadcasting industry,” serving as a benchmark of innovation and excellence.

With the successful approval of its Taiwan Innovation Board listing application, ELTA is on track to achieve a milestone long in the making. Through its presence in the capital market, ELTA aims to give sports-loving investors another channel to support Taiwan’s athletic development. By delivering premium broadcasts, ELTA will continue to energize the “eye economy” and contribute to the positive growth of Taiwan’s sports and entertainment industries.

Partnering with MOD to Build Taiwan’s No.1 Sports Broadcasting Platform
Goal: “The Delta Electronics of Digital Cloud Sports Broadcasting”

ELTA Technology Co., Ltd. (8487), Taiwan’s leading sports broadcasting brand, announced today (Oct 27) that it has officially filed its application with the Taiwan Stock Exchange for listing on the Taiwan Innovation Board under the “Digital Cloud” industry category. Founded in 2000, ELTA has long been dedicated to international sports broadcasting and, together with strategic partner Chunghwa Telecom MOD, has successfully delivered four Summer Olympic Games, four FIFA World Cups™, and four Asian Games, earning the trust of millions of viewers and becoming Taiwan’s most iconic name in sports broadcasting.

ELTA’s core business includes digital video channel operation and licensing, digital video content production and distribution, OTT streaming services and subscriptions, content sublicensing, new media video advertising, and sports technology–integrated media projects.

Stable Growth Through MOD
Integrated Platforms, New Media, and Fan Engagement
Major Events Drive Sustained Profit Momentum
EPS of 2.77 in First Half of 2023

In recent years, ELTA has combined high-quality sports broadcasts with popular entertainment and general programming to deliver consistent revenue growth via MOD. Its social media ecosystem has amassed over two million followers, reinforcing a new hybrid model that blends cloud-based media storage, international sports broadcasting experience, and multi-screen streaming services across MOD and OTT platforms. This year-round model features regular sports broadcasts—such as MLB, NBA, CPBL, BWF badminton, and European football—alongside entertainment programming, providing steady profits. Major international events act as “fireworks,” driving ripple effects across upstream and downstream industries. In 2022, ELTA achieved NT$61.14 million in after-tax profit with EPS of NT$2.81; by mid-2023, profits had already reached NT$60.52 million with EPS of NT$2.77, nearly matching the previous year’s total. Supported by the WBC Baseball Classic in Q1 and the Hangzhou Asian Games in Q3, ELTA’s January–September revenue soared to NT$704 million, up 55.13% year-over-year from NT$454 million.

Applying for Taiwan Innovation Board Listing Under Digital Cloud
Driving a Positive “Eye Economy” Cycle in Sports Broadcasting

ELTA’s application for listing under the “Digital Cloud” industry category reflects both its alignment with new media and digital streaming trends and its commitment to continuous operational innovation. As technology and market conditions evolve, ELTA remains agile—ready to deliver premium digital content and subscription services while embracing creativity and adaptability in future growth.

ELTA will continue to partner with Chunghwa Telecom MOD, incorporating cutting-edge technologies such as 4K, VR, AR, and AI to enhance the sports viewing experience and attract new audiences. The company also aligns with global ESG trends in energy efficiency and low-carbon operations, upholding its mission of “Rooted in MOD, Connecting the World Through Digital Media.” ELTA aims to become “the Delta Electronics of digital cloud sports broadcasting,” setting a benchmark for corporate innovation and excellence.

Through its Taiwan Innovation Board listing, ELTA seeks to engage investors who are passionate about sports and to create new channels for supporting athletic development. By connecting capital markets with sports broadcasting, ELTA hopes to energize Taiwan’s “eye economy” and foster a sustainable, positive cycle for the nation’s sports and entertainment industry.

The 19th Hangzhou Asian Games recently concluded with Taiwan’s athletes giving their all—bringing home an impressive 67 medals: 19 gold, 20 silver, and 28 bronze—tying the nation’s best-ever Asian Games record. From the preliminary rounds on September 19, MOD ELTA TV was first to deliver live coverage of Team Taiwan’s performances, with nearly 500 hours of Chinese-language commentary and over 2,000 hours of total live broadcasts across 14 channels, allowing viewers to follow every moment in real time.

Sports fans show strong support—MOD ELTA Asian Games ratings surpass previous edition
1 in 5 broadcasts hit record highs; baseball remains the top draw

This year’s Hangzhou Asian Games delivered stellar ratings, driven not only by Team Taiwan’s outstanding results but also by passionate sports audiences tuning in nationwide. ELTA successfully outperformed its 2018 Jakarta–Palembang Asian Games viewership on MOD. Focusing on two-thirds of all official events, MOD ELTA achieved remarkable numbers: according to MOD ratings data, one out of every five live Asian Games broadcasts exceeded a 1.0 rating. On October 5, Taiwan’s baseball team faced China in the Super Round—scoring a record 4.96, the highest rating of the Games.

Beyond baseball, ELTA’s long-term broadcast staples—basketball (including 3x3), badminton, table tennis, track and field, and gymnastics—also achieved strong viewership aligned with Team Taiwan’s participation.

MOD ELTA covered all 19 gold medals with 60+ professional commentators
Exclusive, differentiated live coverage drives ad revenue and OTT growth

During the Games, MOD ELTA mobilized its entire team, deploying over 60 professional commentators from various sports to provide real-time, expert analysis. ELTA successfully aired every one of Taiwan’s 19 gold medal moments live, letting audiences share in the glory instantly. With over 90% of Team Taiwan’s 67 medal events broadcast live, ELTA provided MOD and OTT viewers with a uniquely comprehensive, differentiated experience unavailable on other platforms.

This all-encompassing coverage pushed MOD ELTA’s September–October ratings to surpass even the massive spike from March’s WBC baseball classic—making these the highest-rated months of 2023. The Asian Games ratings boom also boosted ELTA’s related business performance, with OTT subscriptions and ad revenues both meeting targets and driving strong profit growth in the second half of the year.

Over 100 million online views—ELTA dominates social buzz
Roller skating gold, baseball, and 3x3 basketball top trending videos

Beyond TV, ELTA excelled as a “social buzz leader.” Between 9/19 and 10/8, ELTA’s Facebook and YouTube content surpassed 100 million total views. Its on-site media team in Hangzhou uploaded highlights and interviews in real time, producing over 600 video clips that resonated with viewers. Roller skater Huang Yu-Lin’s dramatic gold-winning finish went viral, topping 1.5 million views in 24 hours and over 2.5 million within five days—claiming YouTube’s #1 spot in Taiwan. Roller skating, baseball, 3x3 basketball, and athletics highlights consistently ranked in Taiwan’s Top 5 trending videos, each surpassing 700,000 views and fueling nationwide excitement.

Taiwanese heroes shine at the Asian Games—eyes now on Paris 2024
Olympic qualifying events and major sports coverage continue on MOD ELTA

Through its complete Asian Games coverage, MOD ELTA once again delivered the thrill of world-class competition to Taiwanese audiences. The network followed boxers Lin Yu-Ting, Wu Shih-Yi, Kan Chia-Wei, and Lai Chu-En as they secured qualification for the Paris Olympics. Judo star Yang Yung-Wei, who captured Taiwan’s 100th Asian Games gold, and fellow gold medalist Lien Chen-Ling both expressed renewed determination to compete in Paris. ELTA celebrates these national heroes and will continue standing alongside Team Taiwan on the global stage—showing the world what Taiwan can achieve.

Looking ahead to summer 2024, MOD ELTA will focus on Olympic qualifying events such as the BWF World Tour (badminton), WTT Table Tennis tournaments, and World Triathlon Series, featuring Taiwanese athletes chasing Olympic points. In December, ELTA will also broadcast the Asian Baseball Championship, hosted in Taiwan. MOD ELTA remains committed to delivering top-quality sports coverage and carrying the 2023 viewing momentum into 2024.

On 9/22, the Taipei Exchange (TPEx) officially announced that ELTA Technology (8487) will have its listing industry category updated from “Cultural and Creative” to “Digital Cloud,” effective 2023/9/25.

Known for broadcasting major sporting events such as the Olympics and FIFA World Cup, ELTA is virtually synonymous with sports broadcasting in Taiwan and specializes in delivering high-quality digital content—from elite sports to drama and variety programs from Japan, Korea, and Mainland China.

With regulators refining industry classifications, moving ELTA from Cultural and Creative to “Digital Cloud” is both timely and fitting. It better reflects ELTA’s forward path: producing premium video with advanced broadcast technologies such as 4K UHD, VR, AR, and AI, and pursuing the vision of “rooted in MOD, connecting the world with digital video.”

ELTA deploys 14 channels and 2,000 hours of coverage
4K UHD Asian Games broadcasts expected to drive new highs

For the 19th Asian Games starting 9/23, ELTA—Taiwan’s exclusive broadcast agent—will go all-in. Multiple reporting crews and engineers are on site in Hangzhou, and 14 ELTA channels will deliver comprehensive coverage.

ELTA Sports 1 and 2 will broadcast in 4K UHD for the most vivid, real-time action. Across all channels, up to 2,000 live hours are planned—Taiwan’s widest and most diverse coverage—and the best way to cheer on Team Taiwan.

Through ELTA’s real-time, high-definition, and cutting-edge production, viewers can enjoy Asia’s finest athletes in Hangzhou while showcasing Taiwan’s Digital Cloud capabilities.

With fans eagerly following Taiwan’s athletes, ELTA also anticipates a ratings surge and revenue boost.

From September 23 to October 8, ELTA TV will present 16 days of elite competition on Chunghwa Telecom MOD and the online platforms Hami Video / ELTA.tv. Join us in cheering for Team Taiwan!

Celebrating 24 years of success, ELTA Technology Founder and Chairperson Ms. Sally Chen has been honored with two major awards from the 2023 Asia Pacific Enterprise Awards (APEA), organized by Enterprise Asia: the Entrepreneur of The Year Award and the Master Entrepreneur Award.

Founder of ELTA Honored
Sally Chen Receives APEA Entrepreneur of the Year Award
Nominees for this award must have led their organizations for at least five years with annual revenues exceeding USD 30 million. Founded in 2000, ELTA stood out among more than 100 organizations across Asia, winning in the “Media & Entertainment” category and becoming the first Taiwanese sports TV network to receive this honor.


(Photo) ELTA Technology Founder and Chairperson Ms. Sally Chen receives both the Entrepreneur of the Year and Master Entrepreneur Awards at APEA 2023.

Ms. Chen expressed: “I am deeply grateful to Enterprise Asia for this recognition. Receiving the Entrepreneur of the Year Award is not only a testament to ELTA’s brand but also a personal encouragement for me and our team’s ongoing motivation.”

Incorporating Sports Management Spirit
ELTA Wins Dual Honors at APEA
Nominees for the Master Entrepreneur Award must lead their organization for at least two years with annual revenue exceeding USD 3 million. ELTA was recognized for its outstanding television brand performance, earning the rare distinction of receiving two awards in one evening.

Chairperson Chen stated: “Building a small but elite, agile, and mission-driven team is similar to coaching a sports team. We apply the spirit of coaching—motivating colleagues and winning together—to our corporate culture.”

Building Taiwan’s Premier Sports Broadcasting Platform
Preparing for the Future with Strength and Strategy
Looking ahead, ELTA will continue to uphold the principles of “building strength” and “fortifying foundations” to sustain long-term growth in the media industry. Using sports broadcasting as its core, ELTA is diversifying revenue streams and expanding its influence, engaging over two million digital followers to create a positive brand-driven ecosystem. Together with its key strategic partner Chunghwa Telecom, ELTA aims to establish “Taiwan’s No.1 Homegrown Sports Broadcasting Platform,” becoming the “Delta Electronics” of the sports media industry.


(Photo) The ELTA Technology management team attends the Enterprise Asia awards gala.

About Enterprise Asia and the Asia Pacific Enterprise Awards (APEA)
The APEA is one of the most prestigious regional award programs recognizing outstanding entrepreneurship across Asia. With operations in 16 countries and markets, it brings together the region’s top business leaders and enterprises to foster sustainable entrepreneurial growth.

2023 Asia Pacific Enterprise Awards Ceremony
Video Link:

Do you still remember the emotions our Taiwanese athletes brought us at the Tokyo Olympics? The 19th Asian Games—postponed by a year due to the pandemic—will officially open on the 23rd. Team Taiwan is sending an impressive 521 athletes to compete for the nation. ELTA TV once again rolls out a premium broadcast lineup, activating 3 Chinese-produced channels and 11 original-audio channels, plus a commentary team of more than 50 anchors and analysts.

Starting Tuesday, 9/19 at 14:00 with beach volleyball, and at 16:00 with our men’s football group match versus North Korea, ELTA leads Taiwan with over 2,000 hours of live coverage. Viewers can watch via the TV platform Chunghwa Telecom MOD on ELTA Sports 1–3 and Asian Games 1–3, and via the online/mobile platforms Hami Video Sports and ELTA.tv (with additional ELTA Asian Games Channels 4–11). Visit the “Hangzhou Asian Games” section on MOD or Hami Video for real-time schedules.

Our first gold in Hangzhou could be Taiwan’s 100th in Asian Games history!
Judo, shooting, rowing, and poomsae are strong medal chances

Since first competing in 1954, this is Taiwan’s 13th Asian Games. We have accumulated 99 gold, 144 silver, and 276 bronze medals. The first gold in Hangzhou would be the historic “100th Asian Games gold” for Team Taiwan. Based on the schedule, medal hopes on Sunday 9/24 include the women’s 10m air rifle trio, judo stars Yang Yung-Wei and Lin Chen-Hao, rower Huang Yi-Ting and teammates, wushu athlete Liu Pei-Hsün, as well as evening finals for swimmers including Wang Hsing-Hao, the men’s artistic gymnastics team event, and men’s épée.

Baseball group stage begins 10/1
Weightlifting star Kuo Hsing-Chun goes for back-to-back gold on 10/2

Taiwan’s beloved men’s baseball team opens on Sunday 10/1 against a qualifier, then faces South Korea on Monday 10/2. After inspiring U12 and U18 World Cup runs, fans are excited to see the senior team shine. Meanwhile, the world’s top women’s 59 kg weightlifter Kuo Hsing-Chun competes Monday 10/2 at 15:00—ELTA will bring it to you live as she seeks a second consecutive Asian Games title.

As for the “Pommel Horse Prince” Lee Chih-Kai—brilliant at the Tokyo Olympics and the Universiade—he joins teammates in the team event on Sunday 9/24 and is favored for pommel horse gold on Thursday 9/28 in the afternoon. Stay tuned to ELTA Sports and cheer on our athletes.

High-spec ELTA production team
Three special correspondents reporting from Hangzhou

ELTA will deploy 14 channels for coverage, including the existing 3 ELTA Sports channels and 11 original-audio channels, so viewers won’t miss a single moment involving Team Taiwan. ELTA Sports 1 and 2 will upgrade to 4K (available on MOD and Hami Video TV app), bringing ultra-high-definition feeds for athletics, badminton, table tennis, gymnastics, and more.

More than 50 experienced anchors and analysts will deliver coverage tailored to fans. For baseball, famed commentator Tseng Wen-Cheng—fresh off a ceremonial first pitch at the New York Mets’ home field—will provide Chinese commentary for Team Taiwan.

To deepen on-site reporting, ELTA will send anchors Huang Chang-Hao, Lee Yu-Ting, and Lee Chang-Hsün to Hangzhou to deliver first-hand updates on Taiwan’s athletes. It’s the largest ELTA correspondent team ever for a Games—lock in the ELTA Sports family of channels and witness our heroes’ greatest moments.

Live schedule before the Opening Ceremony (9/19–9/23):
(Note: Events are subject to change; actual broadcast times prevail.)

9/19 14:00 Beach Volleyball Group – ELTA Sports 2
9/19 16:00 Men’s Football Group: Taiwan vs. North Korea – ELTA Sports 3
9/20 09:00 Rowing Women’s Heats – Hsieh Yi-Ching / Lee Kuan-Yi expected – ELTA Sports 2
9/20 10:30 Men’s Volleyball Group: Taiwan vs. Pakistan – ELTA Sports 1
9/20 14:30 Men’s Volleyball Group: Qatar vs. Thailand – ELTA Sports 1
9/20 15:00 Rowing Repechage – Huang Yi-Ting expected – ELTA Sports 2
9/21 16:00 Men’s Football Group: Taiwan vs. Indonesia – ELTA Sports 3
9/21 19:30 Women’s Football Group: Taiwan vs. India – ELTA Sports 2
9/22 09:00 Rowing Semifinals – ELTA Sports 2 (subject to Taiwan’s progress)
9/22 10:00 Table Tennis Men’s & Women’s Team – ELTA Sports 1
9/22 19:30 Women’s Football Group: Japan vs. Bangladesh – ELTA Sports 2
9/23 19:50 Opening Ceremony (4K) – ELTA Sports 1

● ELTA TV platforms for the 2022 Hangzhou Asian Games ●
Broadcast dates: 2023/9/19 (Tue) – 10/8 (Sun), 20 days total.

【TV Platform】
IPTV: Chunghwa Telecom MOD
ELTA Sports 1, 2, 3 (CH200, 201, 202)
ELTA Asian Games 1, 2, 3 (CH220, 221, 222)
Schedule: https://eltaott.tv/asg2022

【Online/Mobile Platforms】
- Hami Video Sports: http://hamivideo.hinet.net/
- ELTA TV: http://elta.tv/
Schedule: https://eltaott.tv/asg2022
ELTA Sports 1, 2, 3
ELTA Asian Games 1–11

Great news for long-time sports fans! Continuing to build Taiwan’s “All-in Sports Broadcasting Platform,” MOD ELTA TV will officially launch ELTA Sports 4 at 12:00 noon on Wednesday, September 20, 2023—bringing more diverse coverage of local grassroots sports. Follow the action anytime on Chunghwa Telecom MOD (CH203), Hami Video, and ELTA TV.

Cheer for homegrown sports—coverage from mountains to sea
While viewers have grown accustomed to world-class events on every device, the ELTA Sports family not only delivers top-tier competitions but also invests in Taiwan’s grassroots sports. With a new satellite TV license approved by the NCC, ELTA Sports 4 offers a more localized viewing option. Beyond high-profile baseball and basketball, expect everything from thrilling relay races to extreme surfing—capturing Taiwan’s grassroots sports scene in full.

Diverse programming—stories from the grassroots
ELTA Sports 4 highlights student and grassroots competitions—the purest, most passionate side of sport—rekindling why we fell in love with athletics in the first place. Through broadcasts, MOD ELTA provides a stage for young athletes, nurturing Taiwan’s next generation of stars. In addition to live games, interview programs will preserve milestone moments on screen, celebrating grassroots achievements.

Kicking off with live football—support Taiwan’s clubs
ELTA Sports 4 debuts with live coverage of the AFC Cup, tracking the new Asian club season. Cheer on Taiwan’s away sides—Tainan City TSG and Taichung FUTURO—and get ready for their home fixtures at Kaohsiung National Stadium from October as they battle for victory.

ELTA TV program guides:
https://eltaott.tv/mod/program_detail (TV platform)
https://eltaott.tv/channel/program_detail (Online platform)

Follow the ELTA Sports family on social:
Facebook https://www.facebook.com/eltasports
Instagram https://www.instagram.com/elta_sports/

● How to watch ELTA Sports 4 ●
【TV Platform】 Chunghwa Telecom MOD CH203
【Online/Mobile Platforms】
- Hami Video Sports http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/

Postponed due to the pandemic, the highly anticipated “2022 Hangzhou Asian Games” will officially take place from September 23 for 16 days. Following the 67-medal success at the 2018 Jakarta–Palembang Games, Taiwan will send a strong delegation of over 500 athletes to compete for Asia’s top honors. With 25 days remaining before the Games, it was officially announced that Chunghwa Telecom, ELTA TV, Public Television Service (PTS), Eastern Broadcasting (EBC), and Videoland TV Network will jointly provide nearly 2,500 hours of coverage—ensuring fans across Taiwan can follow every highlight of our athletes’ performances anytime, anywhere.

Record Coverage: Nearly 2,500 Hours Across 20 Channels
Real-Time Updates on Taiwan’s Athletes

Under the guidance of Taiwan’s Sports Administration, the five broadcasters (Chunghwa Telecom, ELTA, PTS, EBC, and Videoland) will utilize 20 channels across four major platforms—IPTV (Chunghwa Telecom MOD), online OTT (Hami Video), cable TV, and terrestrial TV—to deliver comprehensive coverage.

Chunghwa Telecom MOD will broadcast the Games for the fourth consecutive edition. ELTA Sports 1 and 2 will feature exclusive “4K Asian Games” coverage for the first time, alongside ELTA Sports 3 and three new original-audio channels “ELTA Asian Games 1–3,” providing over 1,000 hours of TV coverage. MOD’s exclusive replay function allows viewers to instantly revisit medal-winning and key moments.

On OTT platforms, Chunghwa Telecom’s Hami Video and ELTA.tv will add ELTA Asian Games Channels 4–10, delivering nearly 2,000 additional hours of live content—covering every exciting moment of Team Taiwan’s journey on mobile devices. Over 50 professional anchors and commentators will provide in-depth coverage throughout the Games.

To ensure broad access nationwide, PTS will join as the free-to-air broadcaster via its main channel and PTS3, with veteran anchor Chien Ting-Yuan leading the commentary team. Daily event updates will be available on the PTS Sports Facebook page.

Eastern Broadcasting will once again leverage its live news capabilities, delivering Team Taiwan’s achievements in real time. Led by anchors Ting Yuan-Kai, Li Chia-Ming, Han Pei-Ying, and Chen Ching-Yi, supported by veteran commentators including Tien Hung-Kuei, Chang Fu-Ning, Pan Chung-Wei, Lin Kun-Han, Chia Fan, and Chien Wei-Chuan, EBC will broadcast 120 hours of live action across channels such as EBC News (CH51) and EBC Super (CH33).

Longtime sports broadcaster Videoland TV Network will join for the fourth consecutive Games, airing extensive coverage on Videoland Sports (CH72), Videoland Entertainment (CH71), and Videoland General (CH26). The flagship program “Videoland Sports Studio” will also summarize daily highlights and interviews from Hangzhou.

This joint effort exceeds the 2018 Games in scale, offering nearly 2,500 total broadcast hours to meet the needs of both hardcore fans and casual viewers.

Support Team Taiwan and Watch Legally
Eliminate 2 Million Illegal TV Boxes Uphold Copyright Protection

Over 500 Taiwanese athletes—including Olympic stars Kuo Hsing-Chun (weightlifting), Tai Tzu-Ying (badminton), Lee Yang/Wang Chi-Lin (badminton), Yang Yung-Wei (judo), Lo Chia-Ling (taekwondo), Lee Chih-Kai (gymnastics), Lin Yun-Ju and Cheng I-Ching (table tennis)—will compete, igniting nationwide enthusiasm once again. ELTA, as Taiwan’s official Asian Games broadcast agent, will form an anti-piracy task force to combat unauthorized use of content during the Games. Chairperson Sally Chen emphasized: “With over two million illegal TV boxes circulating domestically, we urge the public to support legal broadcasting to protect intellectual property and uphold fair licensing under the OCA’s official authorization.”

News outlets are also reminded to obtain authorized footage before using Asian Games material in their coverage.

Organizations planning public viewing events must obtain official authorization from ELTA TV, the exclusive broadcast agent for Taiwan, prior to hosting.

● How to Watch the 2022 Hangzhou Asian Games ●
Event Dates: September 23 (Sat) – October 8 (Sun), 2023 (16 days)

【Television Platforms】
IPTV: Chunghwa Telecom MOD
ELTA Sports 1, 2, 3 (CH200, 201, 202)
ELTA Asian Games 1, 2, 3 (CH220, 221, 222)
Program info: https://eltaott.tv/channel/sports_program_detail

Terrestrial TV: PTS
PTS Main Channel (CH13), PTS3
Program info: www.facebook.com/ptssports/

Cable TV: Eastern Broadcasting
EBC News (CH51), EBC Super (CH33)
Program info: http://info.ebc.net.tw/schedule/

Cable TV: Videoland Network
Videoland Sports (CH72), Entertainment (CH71), General (CH26)
Program info: http://sport.vl.com.tw/chn/jc.aspx

【Online/Mobile Platforms】
- Hami Video Sports Hall http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/
ELTA Sports 1, 2, 3
ELTA Asian Games 1–10

ELTA Technology (8487) held its 2023 Annual General Shareholders’ Meeting today (June 7), approving the 2022 financial statements and profit distribution plan. In 2022, ELTA reported operating revenue of NT$981,131 thousand, an increase of NT$47,138 thousand or 5.05% compared to NT$933,993 thousand in 2021. Net income after tax reached NT$61,140 thousand, up by NT$17,710 thousand from NT$43,430 thousand in 2021. Basic earnings per share were NT$2.81, a 37.75% increase compared to the adjusted NT$2.04 in 2021. The Board of Directors also approved a cash dividend of NT$2.2 per share, representing a dividend yield of 6.29%.

Reviewing the 2022 performance, ELTA achieved its highest-ever records since its founding 20 years ago—in operating revenue, net income, earnings per share, and cash dividends. Notably, the return on equity (ROE) reached an impressive 20.39%.

Strong Results in First Half of 2023
WBC Classic Boosts Revenue Up 62.11% YoY

In the first two quarters of 2023, boosted by the World Baseball Classic (WBC) in March, ELTA achieved its highest ratings since 2021. Monthly revenue hit NT$153 million, with total revenue from January to May reaching NT$415 million—a 62.11% increase compared to NT$256 million during the same period last year. This growth was driven mainly by higher revenue sharing from ratings and stable OTT subscription growth, showcasing strong profit momentum across ELTA’s two core businesses.

Exciting Sports Lineup in Second Half
Hangzhou Asian Games Expected to Drive New Highs

As Taiwan’s leading sports broadcaster, ELTA continues to deliver a packed second-half lineup. The Chengdu Universiade (starting July 28) and Hangzhou Asian Games (starting September 23) promise strong performances from Taiwanese athletes with no time zone difference. ELTA will once again provide Taiwan’s “most comprehensive and authoritative” broadcast coverage. Regular events such as four daily MLB live games, along with exclusive rights to BWF Badminton, WTT Table Tennis, Premier League, and UEFA Champions League matches, combine both depth and breadth. These programs are expected to further boost ratings and subscription growth, driving an optimistic outlook for ELTA’s 2023 performance.

NCC Approves 5 New Channel Licenses
Digital Content Expansion to Drive Future Growth

The National Communications Commission (NCC) recently approved ELTA’s applications for five new channels, including three temporary “ELTA Asian Games 1–3” channels during the September Games, the 4K-focused “INULTRA Sports & Leisure Channel,” and “ELTA Sports 4,” which highlights grassroots sports in Taiwan. With these additions, ELTA’s family of channels will expand to 15 across genres including sports, drama, variety, music, lifestyle, and pets. This diversified content strategy will allow ELTA to serve audiences even better and is expected to fuel another wave of growth when its new digital content channels launch in late September.

After the first week of the 2023 World Baseball Classic (WBC), Team Taiwan delivered four thrilling games that captured fans’ hearts. MOD ELTA TV, which holds exclusive rights to all 47 games, achieved record-breaking ratings—especially during the March 11 matchup against the Netherlands, when slugger Yu-Cheng Chang (“Minister of Defense”) hit a grand slam, driving ratings to an astonishing 11.43—the highest sports broadcast rating of the past year. Despite losing the opening game to Panama, Taiwan’s comeback victory over Italy on March 10, their epic performance against the Netherlands on March 11, and the decisive matchup against Cuba on March 12 achieved massive ratings of 9.09, 11.43, and 7.68, respectively. Overall, WBC’s first-week viewership on ELTA surpassed the average ratings of last year’s Qatar World Cup by 2.2 times!

Ninth-Inning Ad Boom WBC Ad Revenue Doubles
OTT Subscriptions Up 20% in First Week Fans Miss No Moment

Continuing its “All-in Sports Platform” strategy, ELTA’s streaming service ELTA.tv achieved a 20% subscription increase during the first week of the WBC. Notably, even fans attending games at Taichung Intercontinental Stadium were simultaneously streaming ELTA Sports on their mobile devices to stay updated in real time. On the advertising side, “9th-inning ad” slots sold out before the tournament began, doubling revenue projections—proving once again that baseball is truly Taiwan’s national pastime.

Four MLB Games Daily ELTA Secures Exclusive New Media Rights
March 31 Season Opener to Feature Yu-Cheng Chang and Shohei Ohtani

To ensure Taiwan’s own “Minister of Defense” Yu-Cheng Chang never feels alone abroad, ELTA invites fans to cheer him on together! The 2023 MLB season officially begins on March 31 (Taiwan time). MOD ELTA announced its acquisition of exclusive new media broadcast rights for the season and will feature four live games daily, showcasing elite MLB action and superstars like Chang and Shohei Ohtani.

ELTA TV Chairperson Sally Chen stated: “We are honored to continue our partnership with MLB and Chunghwa Telecom to deliver top-tier baseball coverage through our exclusive new media rights. Building on the WBC-driven excitement around Yu-Cheng Chang, we’re expanding daily MLB broadcasts to give fans four live games each day. We wish Chang an amazing season with the Boston Red Sox!”

Dominick Balsamo, MLB Senior Vice President of Global Media, added: “We deeply value the passion of Taiwan’s baseball fans. ELTA has been our long-standing and trusted partner in Taiwan. Through this exclusive new media collaboration, we’re excited to bring even more world-class baseball to Taiwanese audiences.”

The new MLB season brings upgraded viewing experiences—viewers can watch selected Chinese-language live broadcasts daily on MOD ELTA Sports 1 (CH200) and 2 (CH201), while ELTA Sports MAX online channels will air three additional original-audio games per day, totaling four MLB matchups daily. Fans are guaranteed nonstop excitement and the chance to cheer for Yu-Cheng Chang in real time.

ELTA TV Program Schedule:
https://eltaott.tv/mod/program_detail

2023 WBC Broadcast Schedule:
https://eltaott.tv/wbc2023

2023 MLB Viewing Platforms:
【Television Platform】
Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)
【Online/Mobile Platforms】
- Hami Video Sports Hall http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/
ELTA Sports MAX 1
ELTA Sports MAX 2
ELTA Sports MAX 3
ELTA Sports MAX 4

Baseball fans, the wait is over! The 5th World Baseball Classic (WBC) returns in 2023, featuring 20 powerhouse national teams competing across Taichung (Taiwan), Tokyo (Japan), Florida, and Arizona from March 8 to 22 for the world title. Team Taiwan will host Group A games at Taichung Intercontinental Baseball Stadium. Chunghwa Telecom MOD, Hami Video, and ELTA TV have jointly secured the exclusive new media broadcast rights for the 2023 WBC, inviting viewers to cheer for Team Taiwan through MOD ELTA Sports 1, 2, and 3 (CH200–202), Hami Video Sports Hall, and ELTA.tv, featuring 47 thrilling games of elite competition.

Group A Opens in Taichung Team Taiwan Battles Global Powerhouses
The WBC Group A games will begin on March 8, 2023, at Taichung Intercontinental Baseball Stadium. As the host nation, Taiwan will face “The Red Lightning” Cuba, the Netherlands, Italy, and Panama (which advanced through the qualifiers) to compete for two spots in the Tokyo Dome quarterfinals.
Team Taiwan will be led by CPBL Uni-President Lions manager Lin Yueh-Ping, assisted by coaches Kao Chih-Kang (chief & catching), Tseng Hao-Chu and Peng Cheng-Min (batting), Hsu Ming-Chieh (pitching), Wang Chien-Ming (bullpen), Chen Chiang-Ho (infield defense), Chang Chien-Ming (outfield & baserunning), and Liu Pin-Chen (conditioning). The 35-player training roster will be announced on January 6, with the final 30-man roster confirmed on February 7. CPBL home run leader Lin Chih-Sheng has also expressed his intent to participate, aiming to inspire fans once again.

MLB Superstars Represent Their Nations Elite Pitching Duels Ahead
MLB two-way sensation Shohei Ohtani and veteran ace Yu Darvish will suit up for Japan, joined by three NPB pitchers who threw no-hitters this year—Roki Sasaki, Yoshinobu Yamamoto, and Shota Imanaga—forming arguably the strongest pitching rotation in Samurai Japan history. Group B (Japan) will face Korea, Australia, China, and the Czech Republic at the Tokyo Dome. The 2006 and 2009 WBC champions aim for a third title.
In Group C, the United States will field an all-star lineup including three-time MVP Mike Trout as captain, alongside Mookie Betts, Paul Goldschmidt, and Clayton Kershaw, as Team USA pursues back-to-back championships. Group D will feature powerhouses such as the Dominican Republic, boasting reigning Cy Young winner Sandy Alcantara, Manny Machado, and Juan Soto, while Puerto Rico and Venezuela also present star-studded rosters. Baseball fans won’t want to miss a single pitch.

Expert Commentary Team Full Coverage of All 47 WBC Games
MOD ELTA TV will feature beloved analysts including Coaches Hsieh Chang-Heng (“Coach Tsao”), Cheng Ching-Yi, Keng Po-Hsuan, and Tsao Chun-Yang, along with veteran journalists Lin Wei-Ting and Wang Yi-Keng, joined by anchors Hung Chih-Wei, Wu Sheng-Fu, Wei Chu-Yu, and Lee Yu-Ting—bringing fans complete, insightful coverage of all 47 games as the world champion is crowned.
ELTA TV Chairperson Sally Chen stated: “The World Baseball Classic represents the pinnacle of global baseball competition. We’re honored to present this elite tournament to Taiwan’s audiences in early 2023, uniting fans to cheer for Team Taiwan while enjoying MLB stars competing for national pride.”


2023 WBC First Round Groups & Schedule (Taiwan Time)
Group A: Taiwan, Netherlands, Cuba, Italy, Panama (Mar 8–12 @ Taichung Intercontinental Stadium)
3/08 12:00 Cuba vs. Netherlands ELTA Sports 1 Live
3/08 19:00 Panama vs. Taiwan ELTA Sports 1 Live
3/09 12:00 Panama vs. Netherlands ELTA Sports 1 Live
3/09 19:00 Italy vs. Cuba ELTA Sports 2 Live
3/10 12:00 Cuba vs. Panama ELTA Sports 1 Live
3/10 19:00 Italy vs. Taiwan ELTA Sports 1 Live
3/11 12:00 Panama vs. Italy ELTA Sports 1 Live
3/11 19:00 Netherlands vs. Taiwan ELTA Sports 1 Live
3/12 12:00 Taiwan vs. Cuba ELTA Sports 1 Live
3/12 19:00 Netherlands vs. Italy ELTA Sports 1 Live

Further broadcast details for Groups B–D will be announced in February 2023.
Group B: Japan, Korea, Australia, China, Czech Republic (Mar 9–13 @ Tokyo Dome)
Group C: USA, Mexico, Colombia, Canada, Great Britain (Mar 12–16 @ Chase Field)
Group D: Puerto Rico, Venezuela, Dominican Republic, Israel, Nicaragua (Mar 12–16 @ LoanDepot Park)

*Top two teams from each group advance to the quarterfinals.
Quarterfinals: Mar 15–16 @ Tokyo Dome; Mar 18–19 @ LoanDepot Park
Semifinals: Mar 20–21 @ LoanDepot Park
Final: Mar 22 @ LoanDepot Park

2023 WBC Broadcast Platforms:
【Television Platform】
Chunghwa Telecom MOD ELTA Sports 1–3 (CH200–202)

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/

The globally celebrated 2022 FIFA World Cup™ officially concluded in the early hours of December 19 (Taiwan time). In an epic final, Argentina defeated France to claim its third World Cup title, a match that remains a hot topic among fans. As Taiwan’s official broadcast agent, ELTA TV once again delivered outstanding results!

Final Ratings Peak at 3.47 Qatar World Cup Becomes MOD’s 2022 Annual Ratings Champion
Ad Revenue Surpasses Tokyo Olympics by 50% Football Broadcast Yields Huge Success

With over a decade of experience broadcasting football on the Chunghwa Telecom MOD platform, ELTA earned tremendous viewer recognition once again. Across all 64 World Cup matches, every non-midnight game achieved a rating above 1. The Morocco vs. Croatia third-place match saw ratings peak at 2 during the first half, while the thrilling Argentina vs. France final hit a knockout-stage record of 2.62 when Argentina scored its second goal. Among male viewers aged 35–44, the rating skyrocketed to an impressive 3.47—securing Qatar 2022 as MOD’s highest-rated event of the year.

With nationwide enthusiasm and sports betting fever driving engagement, broadcasters benefited from the tournament’s immense popularity. Halftime ad slots were especially coveted by advertisers, and ELTA’s total advertising revenue from 200 hours of World Cup coverage exceeded that of the 550-hour Tokyo Olympics broadcast by over 50%. This clearly demonstrates that World Cup programming achieved both critical and commercial success.

ELTA.tv Subscriptions Soar 70% Above Tokyo Olympics
575 Million Online Impressions Over 2 Million Social Media Followers

Beyond television, changing viewing habits and ELTA’s exclusive full-coverage advantage propelled ELTA.tv to record-breaking subscription growth. Originally targeting Tokyo Olympics-level performance, the platform reached that milestone within four days of kickoff—ultimately growing 70% beyond the Olympics peak. ELTA has successfully captured the preferences of the new generation of viewers.
Online engagement was equally phenomenal. ELTA’s Facebook and YouTube platforms generated 575 million total impressions related to the World Cup. Short clips, news reports, and behind-the-scenes features accumulated 81 million views—a 320% increase over the 2018 Russia World Cup. ELTA’s total social media following also surpassed 2 million fans.

Football Fever Continues Premier League and UEFA Champions League Up Next
Exciting 2023 Sports Lineup on MOD ELTA TV

Following the Qatar World Cup’s record-breaking success, ELTA is keeping the momentum alive with more elite football coverage. Starting December 26, ELTA will broadcast fan-favorite tournaments such as the Premier League, UEFA Champions League, and Serie A—featuring nearly half of the star players seen in the World Cup.

Looking ahead, the rescheduled Hangzhou Asian Games and the World University Games will air in late July and late September, respectively. Sports fans are invited to stay tuned to MOD ELTA TV for the most exciting events on Taiwan’s ultimate “Sports Broadcasting Platform.”

The globally trending 2022 FIFA World Cup™ has captivated audiences everywhere, and Taiwan’s official broadcast agent, MOD ELTA TV, has achieved stellar results since the opening match on November 20. Despite concurrent election coverage dominating local news, the World Cup stood out as the clear ratings winner, driving record advertising revenue. With multiple upsets fueling excitement, ELTA OTT streaming surpassed its Tokyo Olympics peak subscriptions within the first week—an increase of over 50%—igniting nationwide football fever.

Qatar World Cup Week 1 Ratings Soar
Japan vs. Costa Rica Peaks at 2.71
Viewership Up 8% vs. 2018 Ad Revenue Tops Tokyo Olympics

Seven days into the tournament, every match has delivered surprises. From Argentina and Germany’s shocking defeats to the Netherlands, Japan, Belgium, and other powerhouses facing upsets, the competition has kept fans glued to their screens. According to Nielsen Taiwan ratings, MOD ELTA TV—the only broadcaster with full live coverage—has consistently achieved ratings above 1. On November 27, the Japan vs. Costa Rica match drew intense interest, reaching a 2.01 overall rating among viewers aged 4+ and an impressive 2.71 among men aged 35–45.

Cumulative ratings exceeded the 2018 Russia World Cup’s first-week numbers by 8%. On November 26, the Poland vs. Saudi Arabia match reached a peak rating of 1.6—surpassing even that evening’s election coverage. Advertising revenue has also soared past the total 17-day revenue from the Tokyo Olympics, as halftime ad slots remain in high demand among major advertisers.

ELTA.tv Subscriptions Explode
Up 50% vs. Tokyo Olympics
Over 15 Million Page Views for World Cup Zone

In addition to strong TV ratings, changing viewing habits and ELTA’s exclusive full-coverage advantage have fueled record OTT performance. Within just one-third of the tournament, ELTA.tv’s subscription count has already exceeded the Tokyo Olympics’ all-time high by 50%. Platform analytics show that nearly all subscribers log in punctually to watch live matches. The dedicated “World Cup Zone” offers real-time standings, replay options, and on-demand videos, accumulating over 15 million visits so far. ELTA has also launched special promotions such as the “World Cup Gift 4-in-1 Offer” for annual subscribers, further driving subscription growth.

Support Legal Broadcasts Join ELTA and FIFA in Fighting Piracy

With the 2022 FIFA World Cup™ heating up, ELTA TV reaffirms its determination to combat piracy and unauthorized streaming. Since kickoff, nearly 1,000 infringement cases have been detected, many reported by concerned citizens—ranging from unauthorized use of FIFA trademarks to illegal online streams. ELTA’s 24-hour anti-piracy task force continues to collect evidence and pursue legal action. Viewers are urged to watch only through official channels (TV and online platforms) to support legitimate broadcasting and help create a healthy viewing environment.

Protect Intellectual Property—Support Legitimate Broadcasts!
2022 FIFA World Cup™ ELTA TV Anti-Piracy Contact Email:
fifareport@elta.com.tw

ELTA TV World Cup Zone (program schedule, match results, and video reports):
https://eltaott.tv/fifa2022

●How to Watch the 2022 FIFA World Cup™●
【Television Platform】 Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/
ELTA Sports 1, ELTA Sports 2

The FIFA World Cup™ returns once again to ignite national passion! For the first time in history, the tournament is being held in the Northern Hemisphere winter, transforming the usual “summer football fever” into a new wave of “winter World Cup madness.” As the exclusive Taiwan broadcast agent for the 2022 FIFA World Cup™, MOD ELTA TV achieved outstanding ratings and subscription numbers within the first three days before kickoff. With cutting-edge broadcast technology and ongoing match excitement, the fever is expected to continue until the championship match on December 18.

Qatar World Cup Ratings Surge
ELTA’s Subscribers and Ad Revenue Surpass Tokyo Olympics

After four days of matches, the 2022 FIFA World Cup™ has already delivered nonstop surprises—from the stunning opening ceremony led by actor Morgan Freeman, to England’s six-goal debut, Argentina’s shocking loss to Saudi Arabia, and France’s impressive start hinting at a title defense. Meanwhile, thanks to NBA legend Dwight Howard’s recent arrival in Taiwan’s T1 League, local football discussions have surged. Chunghwa Telecom MOD achieved impressive ratings exceeding 1.2 multiple times, while ELTA.tv subscriptions have already surpassed those of the Tokyo Olympics.

Due to the fast-paced nature of football, halftime ad slots are in particularly high demand, pushing ad revenues beyond those of the Tokyo Olympics. As the tournament heats up and major powerhouses like Germany, Belgium, Spain, and Croatia take the stage, all exclusive on MOD/Hami Video/ELTA.tv, subscription and rating numbers are expected to rise even higher.

High-Tech Broadcast Enhancements SAOT and AR Bring Fans Closer
Argentina’s Shock Loss Explained Through New Technology

ELTA’s technological innovations are a major highlight of this year’s coverage. FIFA has introduced the “Semi-Automated Offside Technology” (SAOT), combining in-ball tracking chips with the stadium’s “Hawk-Eye” optical camera system. The system was put to use just three minutes into the opening match, disallowing Ecuador captain Enner Valencia’s goal—a call that sparked global debate. Argentina’s stunning upset loss also involved three disallowed goals for offside under SAOT rulings. Meanwhile, viewers can now experience AR (Augmented Reality) World Cup coverage for the first time, projecting virtual 3D images of superstar players into viewing environments for photos and interactive fun. Multi-angle viewing technology also allows audiences to switch between six perspectives to analyze every key play in real time.

Support Legal Broadcasts Join ELTA and FIFA in Fighting Piracy

As with every major international sports event, ELTA remains committed to defending broadcast rights. The 2022 FIFA World Cup™ is available **only** on Chunghwa Telecom MOD, Hami Video, and ELTA.tv. Whether for personal or public viewing, please ensure you are watching through official ELTA platforms. Public broadcasting through legitimate authorization has gained broad public support, and ELTA will continue to cooperate closely with FIFA to investigate and prevent all forms of copyright infringement. We invite everyone to join the effort against piracy!


Protect Intellectual Property—Support Legitimate Broadcasts!
2022 FIFA World Cup™ ELTA TV Anti-Piracy Contact Email:
fifareport@elta.com.tw

ELTA TV World Cup Zone (program schedule, match results, and video reports):
https://eltaott.tv/fifa2022

●How to Watch the 2022 FIFA World Cup™●
【Television Platform】 Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)

【Online/Mobile Platforms】
- Hami Video
http://hamivideo.hinet.net/
- ELTA TV
http://elta.tv/
ELTA Sports 1
ELTA Sports 2

Recently, our company has received multiple reports from the public indicating that certain unscrupulous individuals are illegally selling pirated video apps online. These infringing apps falsely claim to provide access to the television channels and audiovisual content owned by ELTA TV (hereinafter referred to as “the Company”). In addition, we have also received information alleging that some individuals are fraudulently claiming to possess public broadcasting rights for ELTA TV channels in order to extort “public screening authorization fees” from cinemas, hotels, restaurants, and other businesses.

Given that the Company will soon broadcast the 2022 FIFA World Cup™, the 2023 Asian Games, and other major domestic and international sporting events, the following clarifications are provided regarding the legitimate broadcasting channels and authorized public screening methods for ELTA TV channels:

【1. Legitimate Broadcasting Channels】

All official ELTA TV-operated channels (five TV/online channels and four online-only channels) are legally accessible **only** through the following authorized platforms. Any other sources or providers not listed below are considered illegal and unauthorized:

1. ELTA Sports 1, 2, and 3 Channels: Available **only** through the IPTV platform (Chunghwa Telecom MOD) and the OTT platforms—Chunghwa Telecom Hami Video and ELTA.tv.

2. ELTA Sports MAX 1, 2, 3, and 4 Channels: Available **only** through the OTT platforms—Chunghwa Telecom Hami Video and ELTA.tv.

【2. Legitimate Public Screening Authorization】

Public broadcasting rights for ELTA TV channels are offered exclusively via Chunghwa Telecom MOD. Users subscribed to the MOD Public Viewing Package may play the channels in public venues on a monthly subscription basis. This package includes five channels: ELTA Sports 1–3, ELTA Drama, and ELTA General Channel. As for OTT platforms, ELTA reserves all public broadcasting rights solely for itself. The Company has **not authorized any third party** to offer or sell public viewing rights for its channels.

Accordingly, any entity wishing to publicly play ELTA channel content—such as installing loudspeakers, projectors, or organizing large-scale public screenings—must obtain prior authorization directly from the Company (no agents are authorized). ELTA hereby reiterates that, aside from the MOD Public Viewing Package, it has never granted any third party the right to sell or distribute public screening licenses for its channels. We urge all businesses and organizations to stay vigilant and verify authenticity with the Company before making any payments or agreements.

Intellectual property rights require the collective effort and support of everyone. Should you encounter individuals attempting to sell unauthorized ELTA channel rights or discover pirated content containing ELTA programming, please report it directly to the Company so we can maintain a fair and lawful copyright environment together.

We also welcome everyone to join us in the fight against piracy.
2022 FIFA World Cup™ ELTA TV Anti-Piracy Contact Email: fifareport@elta.com.tw

Postponed for a year due to the pandemic, the “Tokyo 2020 Olympics,” the first to be held in an odd-numbered year, will officially commence on July 23. As the countdown reaches 66 days, the long-awaited broadcast arrangements have been officially announced—Chunghwa Telecom, ELTA TV, Public Television Service (PTS), and Eastern Television (ETTV) will jointly deliver nearly 1,200 hours of coverage, allowing audiences nationwide to follow every move of Team Taiwan anytime, anywhere.

Nearly 1,200 Hours of Olympic Coverage Meeting Viewers’ Demands
Three major television networks—ELTA, PTS, and ETTV—will collaborate to provide 13 channels across four major platforms, including the IPTV platform Chunghwa Telecom MOD, the online OTT platform Hami Video, as well as cable and terrestrial TV.

For the fourth consecutive Summer Olympics, Chunghwa Telecom MOD will once again bring extensive coverage. ELTA Sports 1 and 2 will pioneer 4K Olympic broadcasting for the first time, while ELTA Sports 3 and three original-audio channels—ELTA Olympic 1, 2, and 3—will together deliver over 800 hours of Olympic programming. The OTT platforms Chunghwa Telecom Hami Video and ELTA.tv will also stream all six ELTA channels, offering the same 800 hours of live content. Notably, Hami Video introduces Taiwan’s first-ever Olympic VR broadcast.

To ensure the broadest reach for domestic viewers, PTS will again participate in Olympic coverage via its three terrestrial channels—PTS Main Channel, PTS3, and PTS Taiwanese Channel.

As for cable television, ETTV joins the Olympic broadcast lineup for the first time. Star anchors Pei-Ying Han and sports commentator Yuan-Kai Ting will lead the in-studio coverage, while reporters stationed on-site in Tokyo will provide live reports and interviews. The event will be broadcast live on ETTV News Channel (CH 51) and replayed at various times across ETTV Finance News (CH 57), ETTV Variety (CH 32), and ETTV Super (CH 33), ensuring 24-hour Olympic excitement for viewers.

Across the four platforms, nearly 1,200 hours of total coverage will be available—guaranteed to satisfy both hardcore sports fans and casual audiences alike.

First-Ever 4K and VR Olympic Broadcast A New Viewing Experience
Beyond the extensive broadcast schedule, another highlight is the introduction of 4K and VR coverage on Chunghwa Telecom MOD—marking Taiwan’s first Olympic Games presented in both formats. Since the 2008 Beijing Olympics, Taiwan’s Olympic coverage has continued to innovate—from HD in Beijing to 3D in London, and now to 4K and VR in Tokyo. With this evolution from SD to ultra-high-definition 4K, viewers can expect a new visual revolution. The debut of VR broadcasting will employ two technologies: True VR and True View. True VR offers panoramic stereoscopic imagery, allowing audiences to choose their preferred viewing angles—creating an immersive, courtside-like experience. True View, applied exclusively to basketball, uses ten cameras strategically positioned to capture every angle of the action in stunning 360 degrees. These cutting-edge VR technologies provide not only immersion but also a sense of truly being there in person.

27 Olympic Tickets Secured Baseball Faces Final Qualifiers
Despite the global challenges of the pandemic, the IOC and the Japanese government have implemented strict safety measures to ensure that hosting the “Tokyo 2020 Olympics” demonstrates humanity’s triumph over disease. As of May 18, Team Taiwan has qualified for 27 events across 11 sports, with 33 athletes confirmed, while others continue competing for qualification points. The baseball team’s Olympic berth will depend on the outcome of the final qualifying tournament (known as the “5-for-1” playoff). In badminton, medal contenders include world No.1 Tai Tzu-Ying, men’s singles ace Chou Tien-Chen, “Badminton Prince” Wang Tzu-Wei, and the men’s doubles pair Lee Yang and Wang Chi-Lin. Final Olympic rankings and seedings will be determined after the qualification deadline on June 15, as Taiwan’s top athletes aim to deliver their best-ever performances.

Taiwan Expected to Win 10 Medals, Says U.S. Data Site
At the previous Olympics (Rio 2016), Team Taiwan earned one gold and two bronze medals. The gold won by weightlifting champion Hsu Shu-Ching made her the first Taiwanese athlete in history to successfully defend her title and claim back-to-back golds. For Tokyo 2020, Taiwan’s athletes are stronger than ever and poised to surpass past achievements. According to U.S.-based data analytics site Gracenote, Taiwan is projected to win 10 medals, ranking 10th in improvement rate. The Sports Administration highlights potential gold-medal contenders such as Tai Tzu-Ying (badminton) and Kuo Hsing-Chun (weightlifting), as well as other medal hopefuls including Lee Chih-Kai and Tang Chia-Hung (gymnastics), Wen Tzu-Yun (karate), Lin Yu-Ting and Chen Nien-Chin (boxing), Yang Kun-Pi, Wu Chia-Ying, and Tien Chia-Chen (shooting), Lien Chen-Ling and Yang Yung-Wei (judo), and both men’s and women’s archery teams who have earned full Olympic berths. Viewers can look forward to cheering them on through this joint broadcast.

Fighting Piracy ELTA Urges Support for Legitimate Viewing
With only 66 days left until the symbolic “Tokyo 2020 Olympics,” ELTA TV—the exclusive Taiwan Olympic broadcast agent—will form an anti-piracy task force to protect broadcast rights during the Games. Chairperson Sally Chen stated: “As defenders of intellectual property and authorized rights from the IOC, we urge all viewers to support legitimate broadcasts.” ELTA will actively monitor and pursue unauthorized rebroadcasting or recording, taking all necessary legal actions. Chen warned: “Do not take chances; all violations will be investigated thoroughly.” She also reminded media outlets that any use of Olympic footage must come from authorized sources and comply with IOC regulations. Any public screenings or commercial broadcasts must obtain prior authorization. Even MOD public-viewing subscribers must secure additional rights from the broadcaster for major international events.

This year’s Tokyo Olympics features Team Taiwan’s strongest lineup in 16 years—ready to make history and set a new record for gold medals! ELTA TV, together with MOD, Hami, PTS, and ETTV, will stand united with Team Taiwan, capturing their golden moments in real time for the nation to witness and celebrate the glory of our athletes!

Postponed for a year due to the pandemic, the Tokyo 2020 Olympics marks a renewed challenge for Taiwan’s elite athletes, who have spent the past year training hard to achieve the nation’s best-ever performance. MOD ELTA TV will once again be there, covering the Games live for the fourth consecutive Olympics, bringing viewers Taiwan’s most complete coverage with stunning 4K ultra-high definition and immersive VR broadcasts. The event will be available on Chunghwa Telecom MOD, Hami Video, and ELTA.tv, inviting everyone to cheer for Team Taiwan!

Taiwan’s First 4K and VR Olympic Broadcast ELTA Delivers 800 Hours on the “Ultimate Olympic Platform”
Since the 2008 Beijing Olympics, ELTA TV has been deeply involved in international sports broadcasting—especially the Olympics and Asian Games. This year’s Tokyo Olympics marks ELTA’s 10th major event broadcast. Despite the delay, ELTA has devoted itself fully to production and innovation, introducing Taiwan’s first-ever 4K and VR Olympic coverage—creating the most advanced and comprehensive “Olympic Broadcast Platform.”
On the Chunghwa Telecom MOD platform, ELTA will operate three sports channels (CH200–202) with 500 hours of Chinese-language coverage, including 24-hour UHD 4K programming on Sports 1 and 2. To ensure no viewer misses a moment, ELTA will also launch three original-audio Olympic channels (CH220–222), offering 300 hours of international feeds—totaling 800 hours of Olympic coverage, the most in Taiwan.
On OTT and mobile platforms, including Chunghwa Telecom Hami Video and ELTA.tv, viewers can enjoy six ELTA channels and 800 hours of coverage. Hami Video will also debut Taiwan’s first VR Olympic broadcast, featuring VR coverage of the Opening and Closing Ceremonies, basketball, track and field, boxing, gymnastics, and beach volleyball—ushering viewers into the 5G era with the most exciting way to experience the world’s biggest sporting stage.

Connecting the Dots to Boost the Industry ELTA Leads Taiwan’s Sports Broadcasting
Having broadcast four consecutive Summer Olympics, ELTA has become synonymous with professional sports coverage in Taiwan. Chairperson Sally Chen expressed deep honor that ELTA was again recognized by the IOC as Taiwan’s official broadcast agent. She emphasized that a mature sports ecosystem requires not only athletic excellence but also innovation in technology, transmission, and platforms. From HD and 3D to 4K and even VR/AR, ELTA continues to make sports broadcasting more exciting—like fireworks igniting enthusiasm across the sports industry.

Experienced Sports Coverage and Star Broadcast Team
With 15 years of sports broadcasting experience, ELTA has trained many professional anchors and commentators. This year’s lineup includes veteran anchors Hong Chih-Wei, Chen Yu-Wei, Wu Sheng-Fu, Wu Ying-Ta, and Kuan Hsin-Yu, joined by new talents Chang Yi-Chi, Huang Chang-Hao, Lee Yi-Han, Lee Yu-Ting, and Tsai Yi-Chin. 1988 Olympic Taekwondo gold medalist Chen Yi-An also joins the team once again. Field reporters Wei Chu-Yu and Lee Chang-Hsun will report live from Tokyo under strict safety protocols, delivering first-hand updates on Team Taiwan’s performances.

“Olympic Glory” Early-Bird Campaign Includes Limited Edition T-Shirt
To serve online audiences, ELTA.tv is launching the “Tokyo Olympics - Glory Plan” early-bird package starting May 18. For just NT$429, viewers can enjoy 100 days of live sports coverage, including all 800 hours of the Olympics in both Chinese commentary and original audio, as well as VOD replays. Subscribers will also receive an exclusive limited-edition Olympic commemorative T-shirt. Additionally, ELTA.tv will release a TV app before the Games, allowing smart TV users to join the Olympic celebration.

Countdown to the Olympics “Olympic Spotlight” Show for Team Taiwan
To build Olympic momentum, ELTA TV will air the new program “Olympic Spotlight” every Sunday at noon starting May 23, featuring in-depth coverage of Team Taiwan athletes. From May 18, as the countdown hits 66 days, Sports 1, 2, and 3 channels will also air special segments such as “Olympic Fun Facts,” “Olympic Classics - Taiwan Heroes,” “Olympic Legends,” and “Moments of Olympic Glory,” helping viewers rediscover the passion and stories of the Games even before they begin!

For more details, visit the official ELTA website at ELTA.tv or the ELTA Sports Facebook page: https://eltaott.tv/mod/program_detail

How to Watch the Tokyo 2020 Olympics?

【Television Platform】
Chunghwa Telecom MOD
ELTA Sports 1 (CH200), Sports 2 (CH201), Sports 3 (CH202)
ELTA Olympic 1 (CH220), Olympic 2 (CH221), Olympic 3 (CH222)

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/

Olympic Early-Bird “Glory Plan”: https://eltaott.tv/purchase/

The results of the “ELTA Script Award” in the MOD Microfilm and Golden Reel Creation Contest have been announced! After two rounds of selection, the top prizes go to three works: “The Dining Table,” “The Cat Child,” and “The Red Thread of Tianjia.” Congratulations to the winners, each receiving a prize of NT$100,000.

Diverse Themes Reflecting Society's Many Faces
The three winning works differ greatly in subject and style, each reflecting different aspects of society. “The Dining Table” depicts how a new dining table brings subtle changes to a family — from childhood innocence to teenage rebellion — showing how parent-child relationships evolve with time until mutual understanding returns around the family table. “The Cat Child” tells the story of two young girls from different backgrounds connected by a stray cat, addressing serious social issues such as domestic violence, child abuse, and bullying. The stark contrast in their circumstances and the portrayal of society’s darker sides leave a deep impression. “The Red Thread of Tianjia” presents a humorous take on two women competing for the last red thread of love, only for a handsome man to unexpectedly take it and pray to the Matchmaker God to find his “true prince.” Its witty narrative and twist ending leave viewers smiling.

ELTA Aims to Inspire and Support Creative Talents
ELTA TV CEO Sally Chen stated: “Through events such as the MOD Microfilm and Golden Reel Creation Contest and the ELTA Script Award, we aim to provide creators with a platform to share their work and access valuable resources. We also hope to inspire more companies to invest in Taiwan’s creative media industry, strengthening our cultural competitiveness.” In today’s multi-channel viewing environment, content sustainability is the cornerstone of media operations. High-quality productions attract traffic and revenue, enabling reinvestment in diverse new works — creating a virtuous cycle that benefits the entire industry.

Content is King — ELTA’s Original Programs Earn Recognition
“Content is king” — it is the foundation of every media company. Since its launch, ELTA TV has focused on producing original content, including “Celebration of the Earth,” “Chef's Alliance,” “800 Days Around the World,” and “Rookie Rescuers,” successfully distributing them to markets such as Hong Kong, Malaysia, and Singapore. This year, “Celebration of the Earth” was nominated for two awards at the 55th Golden Bell Awards, marking ELTA TV’s third consecutive nomination, proving the network’s production quality and creativity. Despite limited resources, ELTA continues to produce diverse programs to meet viewer preferences, aiming to build collaborative success among creators, broadcasters, and platforms.

Extra! Extra! ELTA TV’s original program “Celebration of the Earth” has received double nominations at the 55th Golden Bell Awards — for Best Lifestyle Program and Best Host (Mondo). This marks ELTA TV’s third consecutive year of nominations, following previous honors for “800 Days Around the World” and “Chef’s Alliance.” Such consistent recognition reflects the outstanding production quality of ELTA TV. We will continue to create excellent, entertaining programs — and we invite viewers to cheer us on at the awards ceremony!

Double Nominations for “Celebration of the Earth” — Recognition for ELTA
“Celebration of the Earth” is one of ELTA TV’s signature productions, taking viewers to festivals around the world. The production team has filmed across Taiwan, Asia, Europe, and Oceania, covering events such as the Beitou Hot Spring Festival, Wulai Cherry Blossom Art Festival, Spain’s Haro Wine Battle, Belgium’s Dragon Festival, and Berlin Carnival. During the Dragon Festival shoot, host Mondo bravely entered the crowd armed with a sports camera to capture the most exciting moments (some say it was his determination to win a Golden Bell Award!). Amidst the intense pushing and shoving as participants fought to grab the dragon’s tail (a horsehair charm symbolizing good luck), Mondo — despite his strong physique — was nearly crushed in the front row. He recalled hearing his bones crack before being pulled out by friends just in time. His daring act paid off — both he and the program received Golden Bell nominations, and everyone hopes this will be their year to “ring the bell.”

Mondo’s New Show Premieres 8/31 — ELTA Exclusive
ELTA’s streak of Golden Bell nominations highlights the strength of its production team. Their latest variety show, “Rookie Rescuers,” premieres exclusively on MOD ELTA General Channel (CH300) on Monday, August 31 at 9 PM. Hosted by Mondo and “Half and Half” regular guest Duli, it’s Taiwan’s first reality show led by foreign hosts. Each episode assigns them a mission — from caring for rabbits and building a lemur habitat to transforming influencers and helping young entrepreneurs sell dorayaki. Packed with humor and heartwarming moments, the show guarantees laughter and relaxation after a long day. Tune in to MOD ELTA General Channel (CH300) and enjoy your evening!

“Celebration of the Earth” Re-airs 9/2 at 9 PM
With the arrival of the 5G era, the media landscape is evolving faster than ever. Beyond creativity, visual quality has become essential. Since 2017, ELTA has produced all original programs in stunning 4K resolution. Both the nominated “Celebration of the Earth” and the upcoming “Rookie Rescuers” were shot in 4K, offering viewers an enhanced experience. Want to explore the world’s festivals through ELTA’s lens? MOD ELTA General Channel (CH300) will re-air “Celebration of the Earth” every Wednesday and Thursday at 9 PM starting September 2. Don’t miss it — and join us in anticipating the September 26 awards ceremony, hoping both the show and Mondo bring home the Golden Bell!

The COVID-19 pandemic has severely affected everyone's daily life. As countries around the world enforced border restrictions and self-protection measures, business activities and international conferences were heavily impacted, forcing many to turn to video conferencing and live streaming. ELTA Technology is honored to sponsor and live stream The Web Conference 2020, showcasing Taiwan's technological expertise and professionalism to the world.

This year marks the 30th anniversary of the World Wide Web, the core of the information age and the primary tool for billions of users to interact online. Originally scheduled to be held in Taipei, The Web Conference 2020 was transformed into a fully virtual event due to the pandemic. ELTA Technology took full responsibility for the live streaming, mobilizing all its professional resources to demonstrate Taiwan’s capabilities in broadcasting large-scale international online conferences. ELTA Technology Chairperson Sally Chen stated that as a digital-native new media company, ELTA possesses the ability to integrate technology and media. “When asked to take on this mission, we quickly coordinated all parties to deliver the best possible presentation and showcase Taiwan’s strength in internet and broadcasting.” Conference organizer and Director of Academia Sinica’s Research Center for Information Technology Innovation, Huang Yen-Nan, remarked that this was the first time the global conference was held entirely online and could serve as a future model for international virtual conferences.

With the continued spread of COVID-19, the frequency of online meetings and live streaming has surged due to safety considerations. This trend highlights how live video and streaming are reshaping global communication habits. The internet’s ability to transcend geography and time zones has made such services even more valuable. Recognizing this opportunity, ELTA invested heavily last year to build a state-of-the-art digital studio. Chairperson Sally Chen explained that the studio’s moderate size and professional design make it suitable for both UGC (User Generated Content) and PGC (Professionally Generated Content) productions. Fully equipped with LED lighting, the studio offers a high-quality atmosphere perfect for interviews, training sessions, lectures, or product videos. In addition to ELTA’s own programs, the facility is also available for external rental, adding new revenue streams.

“Every crisis brings opportunity — and turning opportunity into business potential is key.” While many industries have suffered under the pandemic, some have found new opportunities. With the rollout of 5G, its high bandwidth, low latency, and fast connectivity will enable higher-quality video streaming experiences. This “live streaming boom” has become a key application driving 5G development. ELTA is fully committed to embracing this trend and expanding its market presence.

This summer's grand sports event — the Tokyo 2020 Olympics — will officially open on July 24. After a long wait, the broadcasting rights have finally been confirmed. MOD ELTA TV has obtained exclusive broadcasting rights for all Olympic events in Taiwan, marking ELTA TV's fourth consecutive Olympic broadcast and third consecutive time as Taiwan's sole rights holder. In response to the arrival of the 5G era, the Tokyo 2020 Olympics will feature 4K and VR broadcasts, marking the first time Taiwan will offer both 4K channel and VR coverage for a single event, giving audiences an unprecedented viewing experience — stay tuned.

ELTA TV to Broadcast the Olympics for the Fourth Consecutive Time
The Summer Olympics, held every four years, has always been one of the world's most anticipated sporting events. ELTA began its Olympic broadcast journey with the 2008 Beijing Games, and since then, it has become synonymous with Olympic coverage in Taiwan. Whenever the Olympics approach, fans eagerly look forward to ELTA TV's comprehensive broadcast services. With Tokyo being geographically close to Taiwan and nearly no time difference, the 2020 Olympics have generated great anticipation among local viewers. After overcoming numerous challenges, ELTA has once again secured the exclusive broadcasting rights for Taiwan. ELTA TV CEO Yi-Chun Chen stated: “ELTA is deeply committed to sports broadcasting, and we will not be absent from the Tokyo 2020 Olympics that all of Taiwan is watching. We will deliver the most professional and complete Olympic coverage to provide a comprehensive viewing experience.” She added that with the rise of the stay-at-home economy, watching TV at home will become the preferred leisure activity, likely boosting Olympic ratings and ELTA’s ad revenue.

Tokyo Olympics to Feature 4K and VR Broadcasts
Each Olympic broadcast not only presents thrilling competitions but also showcases technological advancements in visual experiences. From HD broadcasting at the Beijing Olympics, 3D at the London Games, to multi-channel coverage at Rio, ELTA TV, together with its partner Chunghwa Telecom, has continually leveraged technology to deliver innovative viewing experiences. With 5G technology, the Tokyo 2020 Olympics will feature 4K and VR coverage enhanced with AI analytics and visual overlays that present real-time data to enrich the viewing experience. Through ELTA’s collaboration with Chunghwa Telecom, audiences will enjoy ultra-high-definition visuals and immersive virtual reality broadcasts, as if they were right inside the Olympic venues.

Taiwan Secures 27 Olympic Slots and Counting
The Tokyo Olympics will feature 33 sports and 339 events — more diverse than Rio 2016, which had 28 sports and 306 events. Baseball, one of the most beloved sports in Taiwan, will return to the Olympics after a 12-year hiatus. Taiwan's national team must win the final Olympic qualifier in April (to be broadcast by ELTA TV — stay tuned) to earn a spot. According to the Sports Administration, Taiwan’s athletes have already qualified for 27 spots across eight sports: archery, shooting, gymnastics, swimming, athletics, cycling, table tennis, and equestrian. In addition, badminton stars Tai Tzu-Ying, Chou Tien-Chen, and Wang Tzu-Wei continue to compete for qualification points before the cutoff. Other Taiwanese athletes in judo, weightlifting, tennis, and golf are also preparing to seize additional Olympic berths.

The Most Complete Olympic Coverage — Only on MOD
In 157 days, ELTA will begin its fourth Olympic broadcast. The Tokyo 2020 Olympics will further strengthen ELTA’s position as the leading new media brand and serve as a major growth driver in the market. ELTA will continue to make history through sports broadcasting and ride the waves of 5G and AI innovation to connect the world through digital media, creating a win-win situation for shareholders, employees, partners, and viewers alike.
From July 24 to August 9, audiences can easily enjoy the Tokyo Olympics by simply turning on their TV or mobile device. ELTA invites everyone to cheer for Taiwan’s athletes across all platforms, turning their hard work, sweat, and tears into remarkable performances that make Taiwan proud!

In the era of digital convergence, the boundaries between cable TV and telecom industries are disappearing, as digitalization brings services and content closer together. To stay competitive, differentiation is now the key. With regulatory reforms, Chunghwa Telecom MOD has broken traditional subscription models by introducing the “Pick Your Own Package” plan — allowing viewers to choose their favorite channels and create personalized packages, giving true control back to the audience.

Goodbye to Fixed Channel Lists — Freedom to Choose with MOD
Returning control to the viewers — that’s the core idea behind MOD’s custom plan. For popular channel providers like ELTA TV, this represents a major opportunity. CEO Sally Chen stated: “From top-tier sporting events like the upcoming Rugby World Cup on September 20, to past broadcasts of the FIFA World Cup, Olympics, and Asian Games, and current coverage of BWF badminton, PGA golf, UEFA Champions League, CPBL baseball, and trending dramas from Korea, China, Taiwan, and Japan — ELTA offers premium content to satisfy every viewer.” The launch of the MOD custom plan frees audiences from the “fixed channel list” model, benefiting high-quality channels. After all, channel profits depend on ratings and subscriptions, and in today’s “content is king” era, only great programming can capture audiences. Those unwilling to innovate will fall behind.

Partnering with MOD — ELTA Achieves New Milestones
From HD coverage of the Beijing Olympics, to 3D coverage of London 2012, to 4K broadcasts of the Russia World Cup, ELTA and MOD have continuously redefined sports broadcasting experiences. Beyond live sports, ELTA has been dedicated to producing original high-quality programs such as “Chef Alliance,” “Busy Online,” “Campus Mysteries,” “800 Days Around the World,” “Celebrations of the Earth,” “Around the Nations,” and “Wild Dream Chasers.” These productions, recognized by consecutive Golden Bell nominations, not only strengthen ELTA’s competitiveness but also generate overseas licensing revenue.

Enhancing Content to Attract Subscribers
In a diverse and competitive media landscape, differentiation is the ultimate edge. MOD’s customizable plan marks the start of this transformation. The “one-size-fits-all” era is over — channels must deliver compelling content to win subscribers. In this new wave of competition, ELTA stands with MOD, connecting Taiwan to the world through premium digital entertainment.

Extra! Extra! ELTA TV’s original program “Chef Alliance” has been nominated for the 54th Golden Bell Awards in the Lifestyle Program category. This marks ELTA’s second consecutive nomination for its self-produced shows, following last year’s “800 Days Around the World” hosted by Shou Tzu-Chen. With back-to-back nominations, ELTA’s production quality has earned high praise from the judges. We will continue to produce even more high-quality, entertaining content — and we invite viewers to cheer for us as we look forward to the awards ceremony!

ELTA’s Original Programs Go Global, Boosting Revenue
In today’s diversified media landscape, unique and creative content is key to attracting audiences. Over recent years, ELTA has produced numerous original programs, such as “Chef Alliance,” “Busy Online,” “Campus Mysteries,” “800 Days Around the World,” “Celebrations of the Earth,” “Around the Nations,” and “Wild Dream Chasers.” These diverse programs not only enrich ELTA’s channel lineup but also strengthen its production capabilities. As these shows are sold overseas, they enhance ELTA’s international reputation and generate additional licensing revenue.

Second Consecutive Golden Bell Nomination — Recognition for ELTA
Following last year’s nomination of “800 Days Around the World,” ELTA has once again impressed the Golden Bell jury with “Chef Alliance,” nominated for Best Lifestyle Program. Unlike typical food shows, “Chef Alliance” focuses purely on the culinary experience — no gimmicks, no distractions. Each episode features three chefs cooking simultaneously at different ingredient origins, creating dishes on-site using fresh local produce. The program’s cross-edited, fast-paced format allows viewers to enjoy three unique culinary showcases within one hour.
Beyond culinary creativity, the show also educates audiences on how to choose the best local ingredients. From abalone in Gongliao (New Taipei), goji berries in Guanyin (Taoyuan), to strawberries in Dahu (Miaoli), the chefs introduce Taiwan’s diverse produce through engaging storytelling — teaching viewers how to eat fresh and healthy.

“Chef Alliance” Re-Air Schedule — September 11, 9 PM
To celebrate its Golden Bell nomination, “Chef Alliance” will re-air on ELTA Variety Channel (CH300) every Monday to Wednesday at 9 PM starting September 11. Viewers who missed it the first time shouldn’t miss this rebroadcast. Join us in anticipating the October 5 awards ceremony — may “Chef Alliance” bring home the Golden Bell!

The U.S. “Presidential Scholars Award” is widely regarded as the highest honor for American high school students. Established in 1964 by executive order of the U.S. President, the award recognizes outstanding graduating seniors nationwide. There are two categories: Academic Excellence and Artistic Achievement. Each state can nominate only two students (one male and one female), along with additional nominees from at-large and special talent categories, making this one of the most prestigious awards an American high school student can receive.

“Presidential Scholars Award” — The Highest Honor for U.S. High School Students
Now in its 55th year, the Presidential Scholars Award is presented annually to 161 exceptional graduating seniors. From an initial pool of 5,100 students with the highest SAT/ACT scores, candidates are further evaluated on extracurricular activities, leadership, and community service. A 12-member commission ultimately selects 121 academic scholars, 20 in the arts, and 20 in technical education — totaling 161 honorees. With roughly 3.6 million high school graduates each year, only one in 25,000 earns this award, making it an exceptionally rare and distinguished achievement.

Grandson of Former Chunghwa Telecom Chairman Honored — A Different Kind of Taiwanese Pride
Among this year’s honorees, Ethan Chen from the State of Nebraska — grandson of former Chunghwa Telecom Chairman Yao Chen — proudly represented Taiwanese heritage. Ethan, born into an academic family, is the son of Dr. Li-Wu Chen, a distinguished graduate of National Taiwan University and current tenured professor at the University of Nebraska Medical Center, and his mother, Lei Huang, originally from Hong Kong. Ethan’s grandfather, Yao Chen, served as Director-General of the Directorate General of Telecommunications and became Chunghwa Telecom’s first Chairman after privatization. When Ethan was born, he suffered from acute pneumonia, leaving his family in Taiwan deeply worried and praying for recovery. Over a decade later, his grandfather’s joy was immense upon seeing Ethan not only recover but also win the prestigious Presidential Scholars Award.

Overcoming Illness, Giving Back Through Volunteering
When asked how he stood out among so many top students, Ethan humbly said he was “just lucky,” praising his fellow nominees as equally outstanding. While academic performance was a given, leadership and community service became decisive factors. Ethan was captain of the school’s Science Olympiad team, concertmaster of the symphony orchestra, and a member of the swim team. He also excelled in chess and violin, earning additional recognition. Motivated by his childhood illness, he volunteered at a children’s hospital to care for young patients — giving back to the community that once helped him.

Choosing UCLA Over Parents’ Alma Mater
This fall, Ethan will enter the University of California, Los Angeles (UCLA) as a freshman. Though both his parents graduated from the University of Michigan, Ethan chose UCLA for its scholarships, resources, and proximity to California’s tech hub — positioning himself near Silicon Valley and Los Angeles for future opportunities.

The 161 Presidential Scholars each achieved excellence in diverse fields — from perfect SAT/ACT scores to extraordinary artistic or technical talents, or by overcoming personal adversity. Their drive for excellence will continue to guide them on their lifelong journey of learning.

The 2018 FIFA World Cup™ in Russia swept across Taiwan with overwhelming enthusiasm. On the first day, over 100,000 online viewers flooded ELTA’s OTT platform, causing temporary service disruptions and preventing smooth live streaming. Facing this sudden crisis, ELTA’s entire team acted swiftly and decisively, resolving the issue within 30 hours — turning a viewing “pain point” (inaccessible service) into a “delight point” (free viewing). Their effective crisis management earned CEO Sally Chen a place among “Top 100 MVP Managers of 2018” and the prestigious title of “Super MVP of the Year” by *Manager Today* magazine.

“The World Cup Streaming Crisis” — Resolved in 30 Hours
At 8 p.m. on June 14, ELTA’s technical team reported service instability during the first match. CEO Sally Chen immediately activated the emergency response protocol to address the surge in streaming traffic. Despite these efforts, the massive and unexpected influx overwhelmed the system, ending the first day with service interruptions. After receiving a flood of customer complaints, Chen promptly announced a compensation plan for subscribers while preparing additional measures. On the second night, traffic spiked again, and realizing the infrastructure could no longer handle paid traffic alone, Chen made a bold decision: make all World Cup matches free to watch on the OTT platform without login requirements, alongside bitrate adjustments to stabilize service. Partnering with Chunghwa Telecom for differentiation, ELTA successfully resolved the “World Cup streaming glitch” within 30 hours.

Effective Crisis Management — Sally Chen Named Super MVP
The quick and decisive crisis handling drew wide praise and invitations for Chen to share her experience on how to turn a crisis into opportunity — and opportunity into growth. Under her leadership, ELTA’s World Cup coverage achieved remarkable results, benefiting all parties: the Sports Administration, ELTA, Chunghwa Telecom, CTS, Taiwan Sports Lottery, and viewers. *Manager Today* recognized her innovative and decisive management, naming her both among 2018’s “Top 100 MVP Managers” and the “Super MVP of the Year.” Judges unanimously praised Chen’s leadership and innovation as exemplary for all professional managers in Taiwan.

Crisis Management Principles — Solve Pain Points, Deliver Delight Points
Reflecting on the experience, Chen said, “Anyone can succeed in good times — true management is tested in adversity.” She emphasized that crisis management requires two key steps: solving pain points and delivering delight points. Initially, ELTA had to resolve the viewers’ frustration of being unable to watch. By expanding bandwidth and removing authentication barriers, they quickly restored access. Then, by offering free, open streaming, ELTA delighted audiences and regained goodwill. This dual approach minimized the crisis impact. Effective crisis management, she noted, relies on learning from past failures, preparing contingency plans, and always addressing both pain and delight.

Swift, Decisive, and Strategic — “Cut Fast, Cut Clean”
Chen summarized her management philosophy with “Cut fast, cut clean.” In a crisis, decisions must be made quickly and precisely — sacrificing short-term revenue for long-term trust. By temporarily giving up OTT income, ELTA protected its partners and audiences, ensuring a positive outcome. “If you don’t cut when you must,” she said, “you’ll lose control entirely.”

From Setback to Success — ELTA’s Resurgence
From the setback of the 2016 Rio Olympics to the rebound of 2018’s major events — the PyeongChang Winter Olympics, Russia World Cup, Jakarta-Palembang Asian Games, and Buenos Aires Youth Olympics — ELTA achieved exceptional results, closing 2018 with resounding success.

Every December, Google releases its annual keyword search rankings, highlighting the most searched terms and trending topics in Taiwan. In 2018, the globally celebrated “FIFA World Cup” not only claimed the No. 1 spot but also helped related topics such as “Sports Lottery” and “ELTA,” the official broadcaster, secure the 4th and 9th places on Google Taiwan’s top trending search list — demonstrating the enormous popularity of the tournament.

World Cup Fever Drives 120 Million Page Views for ELTA
Looking back at June 2018, it truly was a “nationwide World Cup frenzy.” Despite being held in Russia, the favorable match times and high-profile games drew massive attention from Taiwanese audiences. During the tournament, ELTA TV’s website recorded 120 million page views, averaging 4.31 million per day. During the group stage, unique daily viewers reached 1.03 million, and the final match drew 1.3 million viewers — all breaking site records. ELTA CEO Sally Chen fondly recalled that during the World Cup, whether in stores or on people’s phones, you could always hear the familiar voice of ELTA’s sports anchor Hung Chih-Wei. In front of Sports Lottery shops, crowds gathered to watch live matches — for that entire month, everyone’s life revolved around football, from team results and star players to betting odds and predictions.

World Cup Popularity Boosts ELTA’s Search Rankings
The World Cup’s massive popularity was also reflected in online searches, as people frequently looked up match schedules, broadcast information, ELTA’s TV listings, and betting odds. As a result, “World Cup” topped Google Taiwan’s 2018 trending keyword and topic lists, while “Sports Lottery” and “ELTA” ranked 4th and 9th respectively. According to CEO Sally Chen, the rise of these keywords shows not only how passionate Taiwanese fans were about football, but also how actively they sought information online. Additionally, ELTA’s decision to make the World Cup available for free without login further fueled search traffic, setting new viewership records. Meanwhile, the 2018 Jakarta–Palembang Asian Games — co-broadcast by ELTA and other networks — also entered Google’s trending topics list at No. 6, thanks to Team Taiwan’s impressive 17 gold, 19 silver, and 31 bronze medals.

Google Taiwan 2018 Top Rising Search Keywords:
1. World Cup 2. Story of Yanxi Palace 3. Earthquake 4. Sports Lottery 5. Central Election Commission 6. Ruyi’s Royal Love in the Palace 7. Referendum 8. Han Kuo-yu 9. ELTA 10. Vote Counting

Google Taiwan 2018 Top Rising Search Topics:
1. World Cup 2. Local Elections & Referendums 3. Earthquake 4. Typhoon Class Suspensions 5. Travel Frog 6. Asian Games 7. Chunghwa Telecom 499 Plan 8. Taichung Flora Expo 9. Honey Lemon 10. Puyuma Train Derailment

To expand local sports coverage, ELTA upgraded its broadcasting capabilities by introducing Taiwan’s first mobile production van — designed to deliver top-tier live coverage of domestic sporting events. Its debut broadcast took place on September 13 with the Asian Cup Archery Tournament, providing audiences with the most professional and immersive viewing experience.

Since its launch in 2008, ELTA has been committed to local sports broadcasting. After years of effort, the company unveiled a fully equipped mobile broadcasting system featuring six HD cameras (including long-zoom lenses), a slow-motion replay machine, an advanced graphics system, and full audio control equipment. Combined with a team of experienced technicians, commentators, and producers, ELTA ensures that even grassroots competitions are presented with world-class production quality.

The September 13 Asian Cup Archery Tournament featured the men’s and women’s recurve individual finals, all broadcast in high definition. Later in the month, ELTA covered national baseball events, including the National Baseball Championship, followed by October’s Black Panther Cup (high school baseball) and the Meihua Cup (college baseball). Viewers can watch on Chunghwa Telecom’s MOD or the upgraded ELTA OTT platform — accessible via TV, computer, tablet, or smartphone anytime, anywhere.

CEO Sally Chen stated that the mobile production van enhances flexibility and enables ELTA to support grassroots sports with better coverage. “We plan to produce at least 19 in-house events this quarter and over 38 next year,” Chen said. Beyond sports, the van will also serve for live coverage of conferences, concerts, and community events. Partnering with Chunghwa Telecom’s *hievent* cloud streaming service, ELTA continues to pioneer in digital media and live broadcasting.

**How to watch ELTA channels:**
(1) Chunghwa Telecom MOD:
CH168 ELTA Football, CH169 ELTA Variety, CH170 ELTA Sports
(2) ELTA OTT: https://eltaott.tv

At the “Your Generation, Our Future: A Forum with Sister Tsai” event organized by *Business Weekly*, Chunghwa Telecom and ELTA’s cloud video service “hievent” provided live online streaming, ensuring the discussion reached a broader audience.

The forum gathered high school students from across Taiwan to ask President-elect Tsai Ing-Wen their most pressing questions. “Education reform” emerged as the top concern. Tsai encouraged students to break free from the mindset that youth limits their potential. She emphasized that after high school, university should not be the only option, and that young people must engage with society instead of isolating themselves academically. “You must connect with society and break away from the idea that success means only being ‘highly educated,’” she said. For students unable to attend, the event was streamed live via Chunghwa Telecom and ELTA’s hievent service.

In the 4G era, Chunghwa Telecom and ELTA’s *hievent* platform has powered numerous live broadcasts for both corporate and public events — including Legislative Yuan proceedings, Delta Electronics investor meetings, the 18th Golden Diamond Awards, and Taipei Philharmonic’s spring concert. Through hievent, organizations can broadcast content seamlessly across multiple devices, allowing audiences to access information anytime, anywhere.

*hievent* offers a one-stop solution — from on-site filming to live streaming and post-production VOD hosting. Businesses can avoid complex vendor coordination while enjoying custom-branded playback pages featuring their own logos, strengthening brand recognition and audience engagement.

As the *.TV* era dawns, corporate marketing is shifting from static *.com* content to dynamic video promotion — and *hievent* stands as the ultimate choice for enterprise video communication and branding.

To nurture local talent in digital storytelling and strengthen Taiwan’s film and television competitiveness, ELTA Technology partnered with the “Chunghwa Telecom 2016 Digital Innovation Application Series Competition” to establish the “ELTA Script Collaboration Award,” offering a NT$600,000 grant to the winning screenplay.

As digital convergence reshapes media, devices like computers, smartphones, and tablets have become new platforms for video content. Traditional TV’s dominance is fading, and in this multi-platform era, compelling content has become the key to audience engagement. CEO Sally Chen stated that high-quality content is essential for media success. The ELTA Script Collaboration Award aims to discover outstanding scripts for ELTA’s first original drama production, scheduled to begin within two years. In addition, in line with Taiwan’s Satellite Broadcasting Act revisions — which encourage media to fulfill social responsibilities and promote local culture — ELTA hopes this initiative will give emerging creators a meaningful platform to showcase their work.

The award selection takes place within the “MOD Microfilm and Short Film Creation Contest,” part of the Chunghwa Telecom 2016 competition series. ELTA will select promising microfilm submissions and commission the winning team to adapt their short film into a mini-series script, which could become ELTA’s first original drama. The winning team will receive NT$600,000 and have their work broadcast on ELTA’s TV channels.

A strong script is the foundation of great storytelling. By offering a generous award, ELTA hopes to encourage young Taiwanese creators and students to pursue digital media production — transforming quality written stories into screen adaptations that elevate Taiwan’s film and TV industry and expand its global reach.

**MOD Microfilm & Short Film Contest**
Submission period: March 28 – September 1, 2016
Official website: http://mod.cht.com.tw/microfilm/

Do you still remember the 2004 Athens Olympics, when athletes Chen Shih-Hsin and Chu Mu-Yen captured Taiwan’s first-ever Olympic gold medals in taekwondo? Or the moving moment when the Chinese Taipei flag was raised to the sound of our national anthem? In 2016, ELTA TV will take you to Rio de Janeiro to relive the glorious moments of our national athletes competing for Olympic medals.

Every four years, Team Taiwan inspires pride and excitement with their Olympic performances. Since the 2008 Beijing Olympics, ELTA TV has been following the team closely, faithfully delivering every moment of their achievements on television, the web, and mobile platforms. From weightlifters Chen Wei-Ling and Lu Ying-Chi, to taekwondo stars Chu Mu-Yen and Sung Yu-Chi, and from London 2012 medalists Hsu Shu-Ching and Tseng Li-Cheng, ELTA has always been there to share every triumph and tear with viewers across Taiwan.

For the 2016 Rio Olympics, ELTA has once again secured exclusive broadcasting rights. From August 6 to 22, viewers will enjoy 17 consecutive days of Olympic coverage across 14 channels, featuring both global superstars and Taiwan’s elite athletes. Will “the fastest man alive” Usain Bolt achieve a historic triple gold in the 100m and 200m? Can Michael Phelps’s eight-gold legend be surpassed? And will Team USA’s basketball squad, led by Kobe Bryant, dominate once again? For Taiwan, medal hopes remain high in taekwondo, weightlifting, and archery — and viewers can follow every match via MOD, online, or mobile streaming.

ELTA will provide over 2,500 hours of Olympic coverage — a 20% increase over the London 2012 Games. Missed a match? No problem — with VOD and time-shift viewing, fans can watch anytime and replay their favorite moments endlessly. Staying true to its tech-driven DNA, ELTA will also debut 4K “Road to Rio” preview programs in early 2016, following its success with 3D Olympic broadcasts in 2012.

As ELTA strives to deliver the best Olympic coverage for Taiwanese viewers, our athletes continue their quest to qualify for Rio. So far, Team Taiwan has secured 22 slots — including 7 in weightlifting, 4 in archery, several in shooting (Lin Yi-Chun, Wu Chia-Ying), tennis (Chan Yung-Jan, Chan Hao-Ching), track and field (Chen Chieh, Hsiang Chun-Hsien, Hsu Yu-Fang, Ho Chin-Ping, Hsieh Chien-Ho, Chen Yu-Hsuan), and equestrian (Wang Yi-Hsiu). More athletes are expected to qualify soon.

You may have missed their journey so far — but their future is worth every cheer. ELTA TV invites all Taiwanese viewers to join us in celebrating the Rio 2016 Olympics and supporting Team Taiwan!

ELTA Technology (8487), Taiwan’s pioneering new media company, continues to break new ground with milestones such as obtaining the world’s first new media Olympic broadcasting license, Taiwan’s first HD and 3D Olympic broadcasts, and multi-angle coverage. To enhance brand visibility and attract top talent, ELTA has decided to enter the capital market, with plans to be listed on the Emerging Stock Board (TPEx) on December 10.

“Born from the internet, grown in the cloud, and specialized in mobility — a new media company with technology as its DNA.” This concise statement perfectly encapsulates ELTA’s development and positioning. CEO Sally Chen stated, “Digital convergence will revolutionize the existing media industry — cross-platform content integration will become increasingly common, and the future will be a ‘TV Anywhere’ era.” In facing the powerful digital wave, ELTA has chosen to respond proactively, leveraging its technological strengths to secure a pivotal role in the media value chain. Chen added, “The advantage of digital technology is that mastering one core competency can generate countless innovative applications — that’s what differentiates ELTA from traditional content producers.”

Thanks to its diversified business model, ELTA achieved remarkable results: NT$545 million in revenue for 2014 with an EPS of NT$2.12 (capital NT$150 million), up 12% year-over-year; and NT$262 million in consolidated revenue for 1H2015 with an EPS of NT$0.68 (capital NT$180 million), up 18%. ELTA’s primary business segments include (1) Digital Content Production & Distribution, (2) Commercial Video Services, and (3) System Development & Project Integration. Details are as follows:

(1) **Digital Content Production & Distribution**
ELTA currently operates five in-house TV channels and represents ten international channels (including the BBC family). From content production and channel management to foreign channel representation, digital audiovisual content remains ELTA’s core business. These programs are made available to the public through Chunghwa Telecom’s MOD, Hami, and CHT Video platforms. Moving forward, ELTA plans to expand to multiple distribution platforms to embrace the next wave of digital convergence.

(2) **Commercial Video Services**
As Taiwan’s leader in cloud-based new media, ELTA is committed to driving innovation in the media technology industry. By combining online streaming technology with professional HD video production, ELTA partnered with Chunghwa Telecom’s HiNet to launch “hievent” — Taiwan’s first enterprise-grade cloud video integration service. This all-in-one B2B broadcasting solution enables Taiwanese businesses to harness the power of digital media marketing and explore new business opportunities in the cloud era.

(3) **System Development & Project Collaboration**
Founded as an internet technology company, ELTA possesses deep expertise in digital technology and platform development. Since its inception, the company has built multiple digital video platforms, including Chunghwa Telecom’s HiChannel and numerous enterprise video websites. Today, ELTA continues to focus on its core technologies — multi-screen integration, big data, cloud applications, and digital convergence (OTT). Notable projects include developing the CPBL.TV streaming service and OTT apps for the Chinese Professional Baseball League. ELTA also excels in large-scale government integration projects, providing comprehensive app development, cross-platform integration, and custom full-stack website solutions.

After 15 years of development, ELTA is officially entering the capital market. CEO Chen stated, “Our goals for listing are to attract talent, align with international standards, and raise funds for future growth. TPEx listing is only the first step — we are moving toward full public listing.” With a strong foundation and competitive edge, ELTA is poised to seize the next wave of opportunities in the digital media industry.

In 2015, Taiwan’s leading new media innovator, ELTA TV, launched a comprehensive partnership with the British Broadcasting Corporation (BBC) to bring the unique charm of British television directly to Taiwan — marking the BBC’s largest media collaboration in Taiwan to date. ELTA assumed operational responsibility for the BBC channel lineup on Chunghwa Telecom’s MOD platform, providing HD-quality channels and VOD services to meet audience demand.

**A Comprehensive BBC-ELTA Partnership: A Triple-Win for All**
Popular BBC programs such as *Doctor Who*, *Primeval*, and *Hustle* will now air on ELTA TV channels, with additional access through MOD’s on-demand service. CEO Sally Chen stated: “This is the BBC’s largest media partnership in Taiwan and its first comprehensive collaboration with a Taiwanese media company, covering channel operations, on-demand content, and program broadcasting. We hope this partnership will create synergy beyond expectations — a true win-win-win for the BBC, ELTA, and our viewers.” BBC Worldwide Asia EVP David Weiland added: “BBC is actively expanding in Asia, and Taiwan is a key market for our continued growth. We are delighted to partner with ELTA to deliver more high-quality BBC content to Taiwanese audiences through multiple platforms.”

**HD and Multi-Screen BBC Experience with ELTA’s OTT Service**
The BBC channels managed by ELTA include BBC Knowledge (MOD CH30), BBC Lifestyle (MOD CH37), BBC Entertainment (MOD CH77), and BBC World News (MOD CH151) — offering content spanning knowledge, lifestyle, entertainment, and global news. Under ELTA’s management, BBC Knowledge and BBC World News have been upgraded to HD on MOD, allowing for a sharper, more immersive viewing experience. To meet the growing demand for multi-screen viewing, the BBC channels are also available on Hami Mobile TV, enabling viewers to watch anytime, anywhere. Additionally, BBC programs are available on MOD’s VOD platform for convenient, on-demand access.

**Bringing BBC’s Premium Content to ELTA Channels**
BBC’s acclaimed shows have long been favorites among global audiences, and ELTA now brings selected popular series to its general and drama channels. A highlight is *Doctor Who*, the world’s longest-running sci-fi series, which has aired for over 51 years and draws over 100 million viewers worldwide. To celebrate this collaboration, from January 27 to February 28, ELTA “Fun Package” subscribers on MOD can enjoy free access to the four BBC channels plus the Travel Channel. Starting March 1, these five channels officially join the ELTA Fun Package, offering subscribers nine premium channels for NT$99 per month.

**Partnering with the BBC: The First Step in International Channel Representation**
As a technology-driven new media company, ELTA continues to expand its influence from digital technology into broadcasting and now international channel representation. CEO Sally Chen stated that ELTA embraces challenges and aims for diversified growth in the competitive media market. The partnership with BBC marks only the beginning — ELTA plans to introduce and represent even more premium international channels in the future.

With the convenience of the internet and global investment, many listed companies now offer online investor conferences, allowing investors worldwide to participate virtually. Beyond investor briefings, major events such as Apple’s iPhone 6 launch, government press conferences, and CPBL TV also provide live streaming. The advancement of broadband technology has made audiovisual broadcasting easier than ever. Recognizing this opportunity, Chunghwa Telecom and ELTA jointly launched “hievent” — Taiwan’s first one-stop cloud video broadcasting service designed for businesses — offering high-quality enterprise-grade live streaming solutions.

From line setup and on-site filming to live or on-demand (VOD) streaming, hievent provides businesses with a convenient, all-in-one audiovisual service package.

**Investor Conference Broadcasting – hievent as the Top Choice**
As the saying goes, “A worker must first sharpen his tools to do good work.” Investor conferences provide listed companies with opportunities to formally communicate and boost exposure — but without quality broadcasting, their impact is diminished. Co-developed by Chunghwa Telecom and ELTA, hievent offers multiple viewing options, professional filming, synchronized video and presentation playback, stable network bandwidth, and dedicated corporate streaming pages. ELTA CEO Sally Chen described hievent as “the corporate version of YouTube,” enabling companies to easily create branded channels. hievent integrates ELTA’s video production expertise with Chunghwa Telecom’s OTT cloud streaming technology to deliver seamless enterprise-grade broadcasting.

Beyond investor relations, hievent also supports online corporate training, product launches, press conferences, concerts, and seminars. Whether live or on-demand, video content can be streamed via hievent’s high-speed, stable streaming technology to any device — tablets, phones, or PCs.

**One-Stop Service – Simple and Efficient**
hievent’s greatest advantage is its one-stop solution — covering filming, live streaming, and VOD hosting. This saves businesses from the hassle of coordinating multiple vendors. Custom-branded corporate pages allow companies to feature their logos and strengthen brand identity and recognition.

In addition to its comprehensive service, hievent offers transparent pricing and flexible billing. Companies can select only the modules they need, paying per use with full cost control, or choose from various package plans (economy or professional tiers) for added convenience and value.

**The .TV Era – hievent as the Best Corporate Choice**
hievent’s cloud-based multi-screen streaming service meets the growing demand for audiovisual convergence, seamlessly connecting with enterprise media libraries. This one-stop solution lets companies achieve high production value at low cost, while the platform’s versatility supports diverse corporate communication needs. As the “.TV era” arrives, corporate marketing is evolving from static .com websites and brochures to dynamic video content. With features like transparent pricing, simplicity, and scalability, hievent helps businesses quickly establish their own cloud broadcasting channels — making it the ideal tool for corporate media in the digital age.

After the conclusion of the 2nd Summer Youth Olympic Games, the 17th Asian Games opened on September 19 in Incheon, South Korea. When it comes to major international sporting event coverage, ELTA TV is always on the front line. Following the Sochi Winter Olympics, the Brazil World Cup, and the Nanjing Youth Olympics earlier this year, ELTA once again partnered with Chunghwa Telecom to secure broadcasting rights for the Incheon Asian Games, allowing Taiwanese audiences to witness Team Taiwan’s athletes compete in real time.

ELTA CEO Sally Chen stated that the Asian Games, held every four years, reflect ELTA’s ongoing passion and commitment to sports broadcasting. She hopes that the team, which has long covered Taiwan’s athletes, will once again bring heartfelt, high-quality coverage that resonates with viewers across Taiwan.

Chunghwa Telecom’s New Media Division Director, Lin Mao-Hsing, noted that high-definition multi-platform coverage (mobile, internet, MOD) allows users to follow the games through multiple devices — whether on the couch or on the move — ensuring they never miss a moment of the action.

Taiwan sent its largest-ever delegation to the 2014 Incheon Asian Games, aiming for outstanding results. Two rising stars who won gold at the Nanjing Youth Olympics — taekwondo athlete Huang Huai-Hsuan and weightlifter Chiang Nien-Hsin — joined the event’s promotion to cheer on their teammates, hoping the Taiwan team would win even more medals.

Sports Administration Director Ho Cho-Fei emphasized that this year’s Asian Games serve as a critical test for Taiwan’s preparations for the 2016 Rio Olympics, with team performance playing a key role in shaping future sports policy.

The 2014 Incheon Asian Games opened on September 19 and continued through October 4. Taiwanese viewers could follow ELTA TV’s exclusive coverage via Chunghwa Telecom’s MOD, Hami mobile TV, and HiChannel online platforms — ensuring no fan misses the chance to cheer for Taiwan’s athletes.

ELTA TV’s professionalism has once again gained international recognition. Following its successful broadcasts of the 2010 Vancouver Winter Olympics, the Singapore Youth Olympic Games, and the 2012 London Olympics, ELTA has once again secured exclusive broadcasting rights for another major international sporting event — the 2014 FIFA World Cup in Brazil. Covering all 64 matches in full HD and bilingual format, ELTA TV (available on MOD, HiNet, and Hami platforms) will deliver simultaneous live coverage across all platforms. This marks the first time in Taiwan’s history that a new media company has obtained exclusive broadcasting rights for the World Cup.

In 2010, during the South Africa World Cup, ELTA fearlessly entered the broadcasting arena and acquired new media rights for Taiwan. Through its HD quality, bilingual coverage, professional commentary, and 3D public screenings, ELTA earned wide acclaim for its production quality and innovation. Its strong performance on MOD was the clearest testament to viewer approval. Four years later, ELTA reached new heights by securing the general agency for the Brazil World Cup, promising Taiwan’s fans an even more exciting, professional, and seamless viewing experience. ELTA CEO Sally Chen stated: “ELTA is a technology-driven new media company! Our impressive performance during the South Africa World Cup earned FIFA’s recognition. Combined with our experience as the exclusive broadcaster for the 2012 London Olympics and our advanced cross-platform technology, this has proven ELTA to be an outstanding broadcasting partner. That’s why FIFA chose to collaborate with us for the 2014 Brazil World Cup.”

For this year’s World Cup, ELTA will broadcast all 64 matches in HD with bilingual live commentary. Partnering exclusively with Chunghwa Telecom, ELTA will offer a multi-screen, cloud-integrated service across TV (MOD), internet (HiNet), and mobile (Hami), allowing fans to “take the games with them” — watch anywhere, anytime, without interruption. On-demand (VOD) and time-shift/replay functions will help viewers overcome time-zone differences, so there’s no need to stay up late to catch matches. Viewers can rewatch goals instantly on VOD. Complementing the world-class matches, ELTA’s renowned “Football Trio” — commentators Hung Chih-Wei and Hsieh Szu-Yi, along with analyst Shih Ming-Chin — will deliver top-quality professional coverage throughout the tournament.

Beyond the World Cup (starting June 13), ELTA will continue offering major international sports broadcasts in 2014, including the Sochi Winter Olympics (from February 8), the FIFA U-17 Women’s World Cup (from March 15), the FIFA U-20 Women’s World Cup (from August 5), and the Nanjing Youth Olympics (from August 16). With such a rich lineup of world-class sporting events, ELTA remains Taiwan’s most professional and diverse sports channel — your best destination for premium digital sports entertainment!

Since 2008, Manager Today magazine has held the annual “100 MVP Managers Awards” to honor outstanding professional managers whose leadership and contributions serve as models for organizations and society. This year, ELTA Technology CEO Sally Chen was selected as an MVP Manager in the “Production Innovation” category, standing out among many industry leaders. The award recognizes ELTA’s innovative applications in digital video production and broadcasting.

Production innovation means systematically adjusting, reorganizing, and overseeing resources to achieve maximum productivity with minimal consumption. During the London Olympics, ELTA launched 14 HD channels and 1 3D channel for broadcasting, along with multi-screen technology that allowed viewers to watch live events anytime, anywhere, without device limitations. This year, ELTA also developed its proprietary high-definition video storage system, “ABYSS,” which enhances video storage safety and convenience while significantly reducing costs.

CEO Chen stated that ELTA embraces innovation in every aspect — from management to program production and sports broadcasting. These innovative approaches not only reduce costs but also improve production efficiency. The power of innovation has built ELTA’s value and earned recognition for its achievements in production innovation. Chen emphasized that this award belongs to all ELTA employees — their collective effort and dedication have made ELTA’s success and honor possible.

Winning this award is a testament to ELTA’s excellence. CEO Chen looks forward to continuing ELTA’s participation in major global events such as the Olympics and World Cup, using innovation to serve consumers and allowing them to enjoy the convenience and excitement of digital media in everyday life.

As Taiwan’s innovative new media leader, ELTA Technology has been recognized for its commitment to innovation, operational excellence, and continuous advancement in audiovisual services. In 2013, ELTA received the 15th Golden Peak Award for Outstanding Enterprise of the Year, and CEO Sally Chen was honored as an Outstanding Entrepreneurial Model. The award ceremony was held on May 24 at the CPC Building, where CEO Chen accepted the crystal trophy and certificate from Vice President Wu Den-Yih.

The “Golden Peak Award for Outstanding Enterprise of the Republic of China” honors exceptional companies, leaders, products, and innovations to promote Taiwan’s economic development. In 2013, more than 400 companies competed, with winners selected based on their management philosophy, corporate culture, performance, innovation, and talent cultivation. Notable winners included ELTA Technology, Cathay United Bank, Allianz Global Life, and Pfizer. ELTA, a technology-driven new media company, was recognized as the Outstanding SME of the Year for its diversified and innovative digital services. CEO Chen stated, “ELTA understands that professionalism and innovation create competitive advantage. Since our founding in 2000, we’ve set milestones in Taiwan’s digital video industry — launching Taiwan’s first video service portal, its first HD channel family, and becoming the first media company to broadcast the Olympics in HD and 3D. These achievements reflect the hard work and dedication of all ELTA employees.”

In addition to ELTA’s enterprise award, CEO Chen was also honored as an Outstanding Entrepreneurial Model. Starting with just NT$1 million in capital, she has built ELTA into a company worth over NT$100 million, paving a unique path in Taiwan’s new media landscape. Throughout her entrepreneurial journey, she has faced numerous challenges but always tackled them head-on with decisiveness and precision, shaping ELTA into an innovative industry leader. Reflecting on her journey, Chen remarked, “The road to entrepreneurship is lonely and difficult — you must keep moving forward, solving problems as they arise. Only through diligence, practicality, passion, and persistence can you realize your entrepreneurial dream.”

Renowned director Ang Lee once said, “With every bit of mastery comes a bit of ease.” When people gain control, they become less anxious and more capable; as their depth grows, so does their calmness. Over five years, ELTA has broadcast two Olympic Games and one FIFA World Cup, growing professionally and expanding its global vision through international collaboration. This award symbolizes recognition of ELTA’s continued effort and success. ELTA will keep innovating and providing audiences with diverse digital media experiences, allowing everyone to enjoy the convenience of the digital audiovisual era.

Upholding the belief of “giving back to society what is taken from society,” ELTA TV has been actively involved in charitable and public welfare activities. In addition to offering free public service advertising time to help social welfare organizations promote their causes, ELTA has also dedicated resources to assist those in need. This time, ELTA extended its charitable reach to eastern Taiwan, donating funds to support the Taitung Christian Onesiphorus Children’s Home, helping children and adolescents in need.

All corporate resources, operations, and profits are derived from society; therefore, as a responsible corporate citizen, a company must give back. ELTA CEO Sally Chen believes that under the concept of “Sustainable Development,” businesses should not merely pursue profit but should engage with communities, participate in society, support the underprivileged, and contribute to building a better world. To focus corporate resources for maximum effectiveness, ELTA decided to concentrate its charitable efforts on two main areas: “Cultural and Educational Care” and “Environmental Protection & Energy Saving.” CEO Chen emphasized that children and the environment will be the core themes of ELTA’s philanthropy, both rooted in the idea of sustainability — because only by nurturing the next generation can society continue to progress, and only with a good living environment can humanity sustain itself. The donation to the Taitung Christian Onesiphorus Children’s Home reflects ELTA’s care for the next generation, helping disadvantaged children grow up safely and become productive members of society.

Reverend Lü Li-Han, Director of the Taitung Christian Onesiphorus Children’s Home, expressed deep gratitude for ELTA’s generosity. He noted that due to the home’s remote location, resources are limited, and long-term support from all sectors is essential to provide better care for the children. The home was originally established to care for children with polio but has since transitioned to assisting children from disadvantaged or special circumstances as medical standards improved. Currently, 73 children live there under a family-style management system that trains them for independent living after graduating from high school. Reverend Lü explained that the home’s early funding came entirely from donations by American church congregations, but now, aside from limited government subsidies, it relies heavily on donations from the public. One of its long-term benefactors is Taitung’s well-known charitable vendor, Chen Shu-Chu.

By wisely using limited resources to fulfill its corporate social responsibility — “taking from society and giving back to society” — ELTA aims to create a kinder and more compassionate community. CEO Chen stated that ELTA will continue to contribute resources to charitable causes and hopes that others will join in spreading love and warmth, giving children a brighter and more beautiful future.

The “Taiwan Cloud Valley,” created by the Taiwan Cloud Computing Industry Association, held its inauguration ceremony on March 14 at Chunghwa Telecom’s Da’an Building in Taipei. Premier Sean Chen attended the event and encouraged the industry, expressing hope that “Taiwan Cloud Valley” would become even more diverse than Silicon Valley in the United States, with the government fully supporting industrial development. Association Chairman Hsueh-Chin Lu thanked both government agencies and industry participants for their active involvement, stating that the Cloud Valley Demonstration Center aims to showcase Taiwan’s cloud hardware and software capabilities, connect local companies with global opportunities, and provide the public with a place to experience and understand cloud services.

In recent years, ELTA Technology has actively ventured into the cloud industry. At the Cloud Valley Demonstration Center, it unveiled its self-developed “Digital Media Storage Cloud” for the first time. Utilizing a cloud-based architecture and management concept, this platform can serve multiple digital media companies, functioning as a “Digital Media Storage Platform” under the Platform as a Service (PaaS) model. Having operated HD television for three years, ELTA found no suitable large-scale storage solution on the market that met its needs. Therefore, in early 2009, it began developing its own system with a focus on data security and storage density, emphasizing automation and unified management to reduce operating costs. Its massive storage capacity benefits the digital media industry as well as organizations requiring large-scale digital archiving — such as libraries, film repositories, and national historical preservation institutions.

Participating companies in “Taiwan Cloud Valley” include international giants such as Microsoft, Intel, and AMD, as well as Taiwanese firms like Chunghwa Telecom, ASUS, and ELTA Technology — a total of 27 companies. The “Taiwan Cloud Valley” initiative is planned in three phases: the first phase is the opening of the Demonstration Center on March 14; the second phase involves building a shared cloud platform within the center to incubate cloud startups and form an industrial cluster, expected to be completed in 2013; and the third phase will expand to other sites, including the New Taipei Cloud Valley and additional parks, creating Taiwan’s largest “Cloud Application Software” industrial cluster by 2014.

Taiwan’s media industry is fiercely competitive, with over a hundred terrestrial, cable, and MOD channels. For a new channel to stand out in such an environment is no easy task. Amid this competition, ELTA TV became the first to fully adopt HD production equipment, leading viewers into a new world of high-definition viewing. After three years of dedicated effort, ELTA successfully established its brand reputation through HD programming. Its diverse HD content — sports, Korean dramas, educational, lifestyle, and culinary shows — has made ELTA TV’s three channels some of the most popular on the MOD platform.

HD as a Competitive Edge
“The sweat on players’ foreheads,” “the pain on athletes’ faces after impact” — all vividly captured by HD cameras — represent the new visual frontier of high-definition television. Three years ago, when most Taiwanese broadcasters were still using SD equipment and few viewers had even heard of HD, ELTA decided to fully transition to HD production to offer viewers an unprecedented visual experience. CEO Sally Chen noted, “HD digitalization is an inevitable trend. For ELTA TV, a new channel in the media market, HD was the key differentiator.” The superior resolution and quality of HD make it irresistible — once viewers experience it, they rarely return to standard definition, especially for sports broadcasts. Sports coverage demands realism and immersion, from basketball shots to home plate collisions — making HD the ideal format.

Beyond hardware, quality programming is equally essential. Today, ELTA TV offers broadcasts of the MLB, US Open, UEFA Champions League, and CPBL, and will cover the 2012 London Olympics — marking ELTA’s fourth Olympic broadcast after Beijing, Vancouver, and Singapore. CTO Chih-Yi Cheng explained that the London Olympics will be entirely in HD, providing stunning visuals. ELTA will broadcast over 2,000 hours of Olympic content — the most ever. The network also continues to produce over 2,000 hours of original HD programming annually, including shows on food, travel, finance, and lifestyle. These programs air on Chunghwa Telecom’s MOD platform and simultaneously stream online and on mobile — making ELTA the only broadcaster in Taiwan to deliver synchronized post-production across multiple new media platforms.

Expanding into the Cloud
In addition to its HD advantage, ELTA officially entered Taiwan’s cloud industry this year. CEO Sally Chen stated, “Cloud computing is the current trend. ELTA has built its own Media Cloud, marking its formal entry into Taiwan’s cloud sector. Through cloud computing, we aim to provide more diverse services to our users.” As technology advances, viewers consume entertainment through an increasing variety of devices — from TVs and computers to smartphones and tablets — leading to new viewing behaviors. CTO Chih-Yi Cheng noted that as 3G and 4G devices proliferate, cross-platform viewing will become the norm. ELTA has already developed its own cloud storage and encoding systems, enabling real-time transmission of audiovisual content across platforms. In the future, audiences will simply connect to the cloud to enjoy a fully digital lifestyle.

Celebrating the Third Anniversary
On October 21, ELTA TV celebrated its third anniversary by inviting over a hundred viewers and partners to a movie screening in gratitude for their support. Over the past three years, ELTA has grown from a newcomer in the media world to one of MOD’s most popular channels — a journey built on hard work and dedication. Looking ahead, ELTA aims to continue offering diverse content and services to meet viewer needs, thrive in the competitive media landscape, and lead Taiwan’s digital content industry into a new era of media convergence between telecommunications and broadcasting.
Happy Birthday, ELTA TV!

The four-day “2011 Taiwan International Broadband Communications Exhibition” concluded successfully, and ELTA Technology, as an innovative leader in Taiwan’s new media industry, participated in this grand event, showcasing its “Multi-Screen One Cloud” video service. “Multi-Screen” refers to cross-platform, cross-screen live streaming, while “One Cloud” refers to the application of cloud technology in the audiovisual industry. With the help of cloud technology, viewers can enjoy digital audiovisual content anytime and anywhere through various mobile devices connected to the cloud.

The emergence of HD (high-definition) quality has brought a new highlight to television viewing, turning watching TV into a visual pleasure. With the rise of cloud technology, watching TV is no longer limited to television sets — computers and mobile devices now allow people to watch content anywhere, completely changing viewing habits. ELTA Technology CEO Sally Chen stated that the “Multi-Screen One Cloud” service offers users a seamless, integrated experience. By connecting through TVs, computers, smartphones, or tablets, users can enjoy unified access. When combined with a Single Sign-On (SSO) authentication system, this integration allows smooth interoperability between devices, ensuring consistent and familiar services across both small and large screens. Moreover, “Multi-Screen One Cloud” also provides differentiated and interactive services. When integrated with platforms such as healthcare, surveillance, or video conferencing, it enriches consumers’ digital lives.

Excellent services rely on advanced technology and infrastructure. ELTA Technology is Taiwan’s first media operator to invest in cloud-based video services, having independently developed a brand-new video service system that strengthens next-generation IP video streaming. From content creation to transcoding and output, this system efficiently manages multimedia streaming demands. ELTA’s CTO, Chih-Yi Cheng, explained that ELTA’s self-developed “Media Cloud” features large-scale storage, high-speed computing, and streaming capabilities. Through this unique cloud technology, ELTA aims to provide more diverse viewing services across TV, internet, and mobile markets to meet consumer needs.

ELTA’s in-house “Media Cloud” consists of three parts — Transcoding Cloud, Storage Cloud, and Management Cloud — each designed based on the specific needs of the audiovisual industry. Since ELTA uses these systems internally, continuous testing and adjustments have proven their reliability in practical applications. The three components function as follows:

Transcoding Cloud
The transcoding service of the cloud platform provides powerful technology to convert multimedia files into various formats optimized for different devices and bandwidths. The most remarkable feature of ELTA’s Transcoding Cloud is its ability to quickly and easily expand GPU capacity, tripling transcoding speed! ELTA produces over 250 hours of HD content weekly across internet TV, web, mobile, and PDA devices. Supported formats include MP4, H.263, H.264, 3GPP, and VC1.

Storage Cloud
Storing audiovisual files is a major challenge for many content producers and service providers. ELTA developed a massive storage system exceeding 1 petabyte to address this issue, providing the most cost-effective option among economical storage solutions. Since the system focuses on Total Cost of Ownership (TCO) rather than peak performance, ELTA’s massive storage solution is more cost-efficient than any other disk storage system on the market. It supports complete file backups and can be easily expanded beyond 10 petabytes!

Management Cloud
Managing and storing massive amounts of video can be overwhelming without an effective tagging and indexing system. Imagine having over 500,000 hours of video in your cloud database and needing to locate a specific clip instantly. ELTA’s Media Asset Management (MAM) search engine uses tagging to locate the right video among over 10 million metadata entries in real time. The MAM system’s powerful search capabilities allow the engine to search 100,000 files per second after converting video into taggable metafiles.

Whether watching the latest drama online or streaming live MLB games on an iPhone or iPad at an outdoor café, advancements in broadband and cloud technologies have blurred the lines between computers and televisions. Cloud computing has revolutionized viewing habits — from TV, web, smartphones to tablets — offering audiences a multi-device entertainment experience. Apple, for example, has already begun offering cloud-based media services, allowing users to purchase music, books, and apps online and automatically sync them across devices without physical connections. Even TV shows can be purchased and wirelessly downloaded. Once Apple obtains movie distribution rights, similar services will be available for films as well. In the near future, people will simply connect their devices to the cloud to enjoy convenient cloud-based audiovisual entertainment.

On August 5, 2011, Venus Chen, Director of Project and Mobile Value-Added Services at ELTA Technology, received the “Outstanding Employee Elite Award” from the Chinese Association of Industry and Commerce Research. This marked the first time an ELTA employee received this honor — not only a personal recognition for Director Chen but also a validation of ELTA Technology’s excellence and its emphasis on talent, proving once again that people are the foundation of any enterprise.

Talent is the most critical resource for Taiwanese enterprises. The quality of leadership and the number of skilled employees determine a company’s competitiveness and success in the business arena. Outstanding employees play a vital role in a company’s stability and sustainability. ELTA Technology, Taiwan’s leading broadband digital content integration company, has achieved its current success through the concerted efforts of all its staff. Venus Chen, a senior colleague at ELTA and head of the Project and Mobile Value-Added Services Department, has consistently demonstrated exceptional performance. Her excellence earned her praise and nomination from CEO Sally Chen for the “Outstanding Employee Elite Award.” In her recommendation, CEO Chen wrote: “Ms. Chen has demonstrated exceptional responsibility and initiative in executing her duties; from project initiation to completion, she maintains high efficiency and cost control.” These few words perfectly describe Venus’s work performance — proactive, passionate, and unafraid of challenges, serving as the driving force of her department and inspiring her team to explore new fields and learn continuously.

The “Outstanding Employee Elite Award,” established by the Chinese Association of Industry and Commerce Research, not only honors the recipients’ exceptional work performance and contributions to their companies but also recognizes corporations that value and cultivate talent, setting an example for workplace learning and excellence. As the first ELTA employee to receive this prestigious award, Venus humbly expressed her gratitude to CEO Chen for her trust and empowerment, which allowed her to fully apply her strengths and contribute to the company. From managing physical channel operations to leading new media business development — two very different domains — Venus has excelled in both. Her proactive and fearless approach is the key to her success. She emphasized that while professionalism is important, attitude matters even more — an active and positive attitude is the true key to career growth. Venus quoted CEO Chen’s words: “Work should be done with diligence, passion, professionalism, and a mission to succeed.” She said this statement profoundly influenced her, reminding her always to stay positive toward the unknown, broaden her horizons, and courageously take on new challenges to create new personal value.

Talent is the cornerstone of a company’s success. Retaining and utilizing talent is essential for sustainable growth. Venus’s outstanding performance not only set a benchmark for ELTA employees but also strengthened the company’s overall competitiveness. Her award further affirms ELTA Technology’s achievements in talent management. Looking ahead, ELTA aims to attract more talented individuals, integrate digital content with core technologies, develop cloud-based services, actively engage with international markets, and offer diversified services — paving the way for a new era in Taiwan’s digital media industry!

At the 2008 Beijing Olympics, five channels (2 HD + 3 SD) were broadcast, setting a new record in Taiwan since the 1984 Los Angeles Olympics for the most Olympic channels and longest broadcast time in a single event, making ELTA TV on MOD famous overnight. For the 2012 London Olympics, ELTA TV obtained the exclusive broadcasting rights for Taiwan — marking the first time in Taiwan’s Olympic broadcast history that a non-terrestrial TV station became the general agent.

After long negotiations, ELTA secured the exclusive broadcasting rights for the London Olympics in Taiwan, covering terrestrial TV, cable TV, and new media. Following the 3D broadcast of the 2010 FIFA World Cup in South Africa, this was another pioneering achievement for ELTA TV. The goal was to allow sports fans in Taiwan to watch the world’s greatest sporting events live, in full, and in real time. Even IOC President Jacques Rogge said, “We are delighted to continue working with ELTA after the 2008 Beijing Olympics.” ELTA TV CEO Sally Chen remarked:
“We are also very pleased that ELTA has obtained the broadcasting rights for the London 2012 Olympics in Taiwan. Since the 2008 Beijing Olympics, ELTA has been an official partner of the International Olympic Committee. The Beijing Games marked a new milestone for ELTA in the new media industry. In this rapidly developing digital era, we will continue to create more services for our audience.”

Looking back, since the Beijing Olympics, ELTA TV has been a broadcasting partner of the IOC. In 2008, ELTA was Taiwan’s first media company to broadcast the Olympics in HD. It was also the exclusive broadcaster for the 2010 Vancouver Winter Olympics and the first Youth Olympic Games in Singapore. For the highly anticipated 2012 London Olympics, ELTA TV once again became Taiwan’s exclusive broadcasting agent. With multiple past collaborations, IOC Executive Committee Member Richard Carrión, who led the negotiations, praised ELTA highly, saying: “ELTA possesses advanced technology and cross-platform broadcasting experience, proving that they are an excellent Olympic broadcast partner. We eagerly look forward to working with ELTA in Taiwan for the Olympics.”

From a technical perspective, ELTA’s CTO, Chih-Yi Cheng, pointed out that ELTA started as a technology company and has extensive experience in three-screen cross-platform broadcasting (TV, internet, and mobile). Combined with its exclusive 3D World Cup broadcasts and thousands of hours of HD production experience, these are ELTA’s core strengths. In response to the government’s Digital Year policy, ELTA will introduce over 2,000 hours of HD Olympic coverage — the most comprehensive ever. Cheng stated that the 2012 London Olympics will be broadcast entirely in HD, offering high resolution and crystal-clear visuals that will deliver an exceptional viewing experience. To allow more viewers to enjoy HD quality, ELTA also plans to collaborate with other media channels to broadcast the London Olympics and cheer for Taiwan’s athletes together.

The 2008 Beijing Olympics marked the birth of ELTA TV on MOD; the 2010 Vancouver Winter Olympics and Singapore Youth Olympics documented ELTA’s growth and maturity; and the 2012 London Olympics will be the moment when ELTA TV spreads its wings and soars high. A new HD vision, a new cross-platform experience — stay tuned for ELTA’s triple-screen (winning) broadcast of the 2012 London Olympics!

Cloud computing, the Internet of Things, and tablet computers were the three main highlights of this year's Taipei International Computer Exhibition, Computex. Among them, cloud computing drew the most attention from all sectors. The Taiwan Cloud Pavilion, located in Hall 1 of the Taipei World Trade Center, attracted many domestic and international companies and visitors during its five-day exhibition. The projects displayed at this year's Cloud Pavilion covered a wide range—from Infrastructure as a Service (IaaS) to Software as a Service (SaaS). Exhibitors included nine major member companies such as the Industrial Technology Research Institute (ITRI), Institute for Information Industry (III), Chunghwa Telecom, and ELTA Technology, showcasing diverse cloud applications in five major areas: work, entertainment, healthcare, education, and security.

Cloud computing holds limitless business opportunities, prompting many domestic and international companies to join the cloud industry. Relevant research reports indicate that the global surge of smart mobile devices has completely dismantled the past "PC era" centered around personal computers, giving rise to the "Cloud Era." In the future, users of various mobile devices will no longer need physical connections to computers to synchronize and update their data. They only need to connect to the cloud through Wi-Fi networks to synchronize and update all their devices. Users can upload songs, photos, e-books, emails, contact lists, calendars, videos, and other content to cloud servers and share them across devices. Simply put, the cloud replaces the personal computer's role in synchronization operations, making product usage more convenient. ELTA Technology CEO Sally Chen stated that cloud computing is the current trend. ELTA has built its own video and film cloud, officially announcing its entry into Taiwan's cloud industry, with hopes that the use of cloud computing will bring more diverse services to its users.

For consumers, cloud computing provides more convenient digital content services and fosters new usage behaviors; for businesses, it presents unlimited business opportunities in digital content storage and utilization. ELTA's Vice President and CTO, Chih-Yi Cheng, believes that as cloud technologies advance, cross-platform viewing behaviors will become increasingly common. Currently, ELTA has independently developed its own cloud storage and encoding systems, enabling real-time transmission of video content to various platforms for audience viewing. These new cloud computing technologies have created new usage behaviors while also generating additional value and opportunities—a win-win situation for both consumers and businesses.

On June 6, 2011, Apple CEO Steve Jobs once again took the stage at the Moscone Center to introduce the "iCloud" service, which sparked another wave of revolution in the information industry. As cloud business opportunities expand, major domestic and international companies have been actively deploying in the cloud sector. The government has also included "cloud computing" among the four emerging smart industries, promoting cloud-related technologies and driving the development of Taiwan's cloud industry. Facing the arrival of the "Cloud Era," ELTA Technology has also actively invested in cloud computing development. By participating in Computex together with the Taiwan Cloud Industry Association, ELTA officially announced its entry into Taiwan's cloud industry, hoping to provide more convenient video and information services through new technologies and innovations.