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ELTA Sends Love to Taitung, Caring for Disadvantaged Children
May 6, 2013
Upholding the belief of “giving back to society what is taken from society,” ELTA TV has been actively involved in charitable and public welfare activities. In addition to offering free public service advertising time to help social welfare organizations promote their causes, ELTA has also dedicated resources to assist those in need. This time, ELTA extended its charitable reach to eastern Taiwan, donating funds to support the Taitung Christian Onesiphorus Children’s Home, helping children and adolescents in need.
All corporate resources, operations, and profits are derived from society; therefore, as a responsible corporate citizen, a company must give back. ELTA CEO Sally Chen believes that under the concept of “Sustainable Development,” businesses should not merely pursue profit but should engage with communities, participate in society, support the underprivileged, and contribute to building a better world. To focus corporate resources for maximum effectiveness, ELTA decided to concentrate its charitable efforts on two main areas: “Cultural and Educational Care” and “Environmental Protection & Energy Saving.” CEO Chen emphasized that children and the environment will be the core themes of ELTA’s philanthropy, both rooted in the idea of sustainability — because only by nurturing the next generation can society continue to progress, and only with a good living environment can humanity sustain itself. The donation to the Taitung Christian Onesiphorus Children’s Home reflects ELTA’s care for the next generation, helping disadvantaged children grow up safely and become productive members of society.
Reverend Lü Li-Han, Director of the Taitung Christian Onesiphorus Children’s Home, expressed deep gratitude for ELTA’s generosity. He noted that due to the home’s remote location, resources are limited, and long-term support from all sectors is essential to provide better care for the children. The home was originally established to care for children with polio but has since transitioned to assisting children from disadvantaged or special circumstances as medical standards improved. Currently, 73 children live there under a family-style management system that trains them for independent living after graduating from high school. Reverend Lü explained that the home’s early funding came entirely from donations by American church congregations, but now, aside from limited government subsidies, it relies heavily on donations from the public. One of its long-term benefactors is Taitung’s well-known charitable vendor, Chen Shu-Chu.
By wisely using limited resources to fulfill its corporate social responsibility — “taking from society and giving back to society” — ELTA aims to create a kinder and more compassionate community. CEO Chen stated that ELTA will continue to contribute resources to charitable causes and hopes that others will join in spreading love and warmth, giving children a brighter and more beautiful future.