Latest News
2024 Paris Olympics Starts 7/27 – ELTA Secures Taiwan General Agency – Five Consecutive Summer Olympics Broadcasts, Responsible for Taiwan’s Broadcast Coordination Again
February 29, 2024
This summer, the world’s biggest sporting event—the 2024 Paris Olympic Games—will officially open on July 26. MOD ELTA TV proudly announces that it has secured exclusive rights as Taiwan’s official broadcaster for all Olympic events. This marks ELTA’s fifth consecutive Summer Olympics broadcast and the fourth time it has been granted full coverage rights for Taiwan, continuing its commitment to providing audiences with the most comprehensive Olympic viewing experience.
Partnering with Chunghwa Telecom for Complete Olympic Coverage
ELTA Achieves a New Milestone with Official Public Listing
ELTA’s Olympic journey began with the 2008 Beijing Olympics, and since then, the brand has become synonymous with Olympic broadcasting in Taiwan. Overcoming the challenges of the COVID-delayed Tokyo 2020 Games, ELTA and long-term partner Chunghwa Telecom accompanied Taiwanese audiences as Team Taiwan achieved its best-ever Olympic performance, igniting nationwide sports enthusiasm. In 2024, ELTA once again serves as Taiwan’s exclusive official broadcaster, continuing to deliver professional, full-scale Olympic coverage for an all-around viewing experience. ELTA Technology (8487), committed to sustainable development, is set to be officially listed on the Taiwan Stock Exchange in the first quarter of 2024—becoming the nation’s first fully new-media listed company. On March 1, ELTA held a corporate performance conference outlining its annual goals and its mission to foster a sustainable ecosystem for Taiwan’s new-media sports broadcasting industry.
Paris Hosts Its First Summer Olympics in a Century
ELTA Brings Viewers “The Sustainable Olympics”
The 2024 Paris Olympics will mark the French capital’s third time hosting the Games—and the first in a century since 1924. This historic event symbolizes the world’s recovery from the pandemic and a new era of “Sustainable Olympics.” In a major departure from tradition, Paris will transform its iconic landmarks into competition venues: beach volleyball at the Eiffel Tower, 3x3 basketball, BMX, skateboarding, and breaking at Place de la Concorde, and equestrian events at the Palace of Versailles. An impressive 95% of venues will be existing facilities or urban landmarks, embracing environmental sustainability while giving the city renewed meaning through sport.
The 2024 Games will also make history with full gender equality among athletes. The official emblem itself reflects the organizing committee’s commitment to gender balance. In addition, breaking (“breakdancing”) will debut as an official Olympic sport, with 32 top B-Boys and B-Girls from around the globe competing for the highest honor in their field.
Taiwan Has Secured 26 Olympic Quotas So Far—and Counting
Elite Athletes Ready to Compete on the Global Stage
The Paris Olympics will feature 329 events across 32 sports. According to Taiwan’s Sports Administration, Team Taiwan has already qualified for 26 spots in eight disciplines, including table tennis, shooting, swimming, athletics, boxing, canoeing, archery, and taekwondo. Badminton stars Tai Tzu-Ying, Chou Tien-Chen, and the doubles pair Lee Yang/Wang Chi-Lin are also competing in BWF World Tour tournaments to earn Olympic ranking points and are expected to represent Taiwan once again. Meanwhile, athletes in judo, weightlifting, tennis, and golf are intensively training to secure additional Olympic berths for Team Taiwan.
An “Unprecedented” Olympic Broadcast Experience
Watch the Paris Olympics on MOD, Hami Video, and ELTA TV
This will be ELTA’s fifth Summer Olympics broadcast, and building on its extensive experience, the 2024 Paris Games will further solidify its position as Taiwan’s leading new-media sports brand. Riding the momentum of 5G and AI technology, ELTA will once again partner with Chunghwa Telecom to connect the world through digital media, creating a win-win ecosystem for shareholders, employees, partners, and audiences alike.
From July 27 to August 12, viewers can enjoy the unprecedented excitement of the Paris Olympics simply by tuning in via Chunghwa Telecom MOD on TV or streaming on Hami Video and ELTA TV mobile platforms. Join ELTA in cheering for Taiwan’s athletes as they transform their hard work and dedication into glory on the global stage.
【How to Watch the 2024 Paris Olympics】
Live Schedule:
https://eltaott.tv/channel/sports_program_detail
【TV Platform】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–3 (CH200–202)
【Online/Mobile Platforms】
Hami Video Sports: http://hamivideo.hinet.net/
ELTA TV: http://elta.tv/