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MOD Free Selection Creates Custom Channel List – ELTA is the Top Choice, Say Goodbye to Eye Control, Be the Master of Your TV Remote
September 18, 2019
In the era of digital convergence, the boundaries between cable TV and telecom industries are disappearing, as digitalization brings services and content closer together. To stay competitive, differentiation is now the key. With regulatory reforms, Chunghwa Telecom MOD has broken traditional subscription models by introducing the “Pick Your Own Package” plan — allowing viewers to choose their favorite channels and create personalized packages, giving true control back to the audience.
Goodbye to Fixed Channel Lists — Freedom to Choose with MOD
Returning control to the viewers — that’s the core idea behind MOD’s custom plan. For popular channel providers like ELTA TV, this represents a major opportunity. CEO Sally Chen stated: “From top-tier sporting events like the upcoming Rugby World Cup on September 20, to past broadcasts of the FIFA World Cup, Olympics, and Asian Games, and current coverage of BWF badminton, PGA golf, UEFA Champions League, CPBL baseball, and trending dramas from Korea, China, Taiwan, and Japan — ELTA offers premium content to satisfy every viewer.” The launch of the MOD custom plan frees audiences from the “fixed channel list” model, benefiting high-quality channels. After all, channel profits depend on ratings and subscriptions, and in today’s “content is king” era, only great programming can capture audiences. Those unwilling to innovate will fall behind.
Partnering with MOD — ELTA Achieves New Milestones
From HD coverage of the Beijing Olympics, to 3D coverage of London 2012, to 4K broadcasts of the Russia World Cup, ELTA and MOD have continuously redefined sports broadcasting experiences. Beyond live sports, ELTA has been dedicated to producing original high-quality programs such as “Chef Alliance,” “Busy Online,” “Campus Mysteries,” “800 Days Around the World,” “Celebrations of the Earth,” “Around the Nations,” and “Wild Dream Chasers.” These productions, recognized by consecutive Golden Bell nominations, not only strengthen ELTA’s competitiveness but also generate overseas licensing revenue.
Enhancing Content to Attract Subscribers
In a diverse and competitive media landscape, differentiation is the ultimate edge. MOD’s customizable plan marks the start of this transformation. The “one-size-fits-all” era is over — channels must deliver compelling content to win subscribers. In this new wave of competition, ELTA stands with MOD, connecting Taiwan to the world through premium digital entertainment.