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2022 World Cup™ ELTA’s First Week Viewership and Ads Hit Record Highs – Exclusive Broadcast Drives OTT Subscription Surge, Growth of 50%
November 30, 2022
The globally trending 2022 FIFA World Cup™ has captivated audiences everywhere, and Taiwan’s official broadcast agent, MOD ELTA TV, has achieved stellar results since the opening match on November 20. Despite concurrent election coverage dominating local news, the World Cup stood out as the clear ratings winner, driving record advertising revenue. With multiple upsets fueling excitement, ELTA OTT streaming surpassed its Tokyo Olympics peak subscriptions within the first week—an increase of over 50%—igniting nationwide football fever.
Qatar World Cup Week 1 Ratings Soar
Japan vs. Costa Rica Peaks at 2.71
Viewership Up 8% vs. 2018 Ad Revenue Tops Tokyo Olympics
Seven days into the tournament, every match has delivered surprises. From Argentina and Germany’s shocking defeats to the Netherlands, Japan, Belgium, and other powerhouses facing upsets, the competition has kept fans glued to their screens. According to Nielsen Taiwan ratings, MOD ELTA TV—the only broadcaster with full live coverage—has consistently achieved ratings above 1. On November 27, the Japan vs. Costa Rica match drew intense interest, reaching a 2.01 overall rating among viewers aged 4+ and an impressive 2.71 among men aged 35–45.
Cumulative ratings exceeded the 2018 Russia World Cup’s first-week numbers by 8%. On November 26, the Poland vs. Saudi Arabia match reached a peak rating of 1.6—surpassing even that evening’s election coverage. Advertising revenue has also soared past the total 17-day revenue from the Tokyo Olympics, as halftime ad slots remain in high demand among major advertisers.
ELTA.tv Subscriptions Explode
Up 50% vs. Tokyo Olympics
Over 15 Million Page Views for World Cup Zone
In addition to strong TV ratings, changing viewing habits and ELTA’s exclusive full-coverage advantage have fueled record OTT performance. Within just one-third of the tournament, ELTA.tv’s subscription count has already exceeded the Tokyo Olympics’ all-time high by 50%. Platform analytics show that nearly all subscribers log in punctually to watch live matches. The dedicated “World Cup Zone” offers real-time standings, replay options, and on-demand videos, accumulating over 15 million visits so far. ELTA has also launched special promotions such as the “World Cup Gift 4-in-1 Offer” for annual subscribers, further driving subscription growth.
Support Legal Broadcasts Join ELTA and FIFA in Fighting Piracy
With the 2022 FIFA World Cup™ heating up, ELTA TV reaffirms its determination to combat piracy and unauthorized streaming. Since kickoff, nearly 1,000 infringement cases have been detected, many reported by concerned citizens—ranging from unauthorized use of FIFA trademarks to illegal online streams. ELTA’s 24-hour anti-piracy task force continues to collect evidence and pursue legal action. Viewers are urged to watch only through official channels (TV and online platforms) to support legitimate broadcasting and help create a healthy viewing environment.
Protect Intellectual Property—Support Legitimate Broadcasts!
2022 FIFA World Cup™ ELTA TV Anti-Piracy Contact Email:
fifareport@elta.com.tw
ELTA TV World Cup Zone (program schedule, match results, and video reports):
https://eltaott.tv/fifa2022
●How to Watch the 2022 FIFA World Cup™●
【Television Platform】 Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)
【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/
ELTA Sports 1, ELTA Sports 2