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ELTA Innovation Board Listing Pre-Performance Presentation
February 29, 2024
ELTA Technology to Be Listed in Late March; Q3 2024 Outlook Focused on the Paris Olympics
Taiwan’s leading sports broadcaster, ELTA Technology Co., Ltd. (Stock Code: 8487), officially received approval from the Taiwan Stock Exchange in late December to become the nation’s first fully new-media listed company. Amid the global wave of digital transformation, ELTA plans to debut on the Taiwan Innovation Board under the Digital Cloud category in late March 2024. The company is also preparing to broadcast this summer’s grandest global sporting event—the 2024 Paris Olympic Games—marking its fourth consecutive term as Taiwan’s exclusive media rights holder. ELTA will host its pre-listing performance presentation on March 1, 2024 (Friday) at the Grand Hyatt Taipei, with Hung Yuan Securities as the lead underwriter.
ELTA Chairperson Sally Chen stated: “Securing the Taiwan exclusive broadcast rights for the Summer Olympics for four consecutive Games is a remarkable recognition from the International Olympic Committee (IOC). Since launching our new media division in 2008, ELTA has partnered with Chunghwa Telecom to advance with the era of digital convergence, using sports broadcasting to write history. For the Paris Olympics, ELTA will again collaborate with Chunghwa Telecom to bring cutting-edge broadcasting technology to audiences, revolutionizing the eye economy through device interoperability—maximizing viewer engagement and corporate profitability.”
Founded in 2000, ELTA focuses on two core business areas: digital content and media advertising. Its digital operations include channel management, streaming services, and content sublicensing. Partnering with Chunghwa Telecom’s MOD platform, ELTA continues to push the boundaries of digitalization in sports and entertainment by introducing technologies such as 4K, AR, VR, and multi-angle broadcasting. With extensive experience covering international events—including the IOC, FIFA, and other global federations—ELTA has established itself as Taiwan’s most innovative leader in new-media sports broadcasting and developed strong working relationships with international rights holders and signal distributors.
Since 2008, ELTA has secured broadcast rights for five Summer Olympic Games (including Paris 2024), four Asian Games, and four FIFA World Cups. Among these, it has held exclusive Taiwan rights for four Olympics, two Asian Games, and three World Cups across free-to-air, cable, and online television. Additionally, it holds exclusive rights for MLB, the BWF World Tour, and the English Premier League, and since December 2023, the NFL. Combined with advanced broadcasting technology, high-definition quality, and integrated services for both audiences and platforms, ELTA has successfully built a strong and reputable sports broadcasting brand.
Operationally, ELTA reported 2023 revenue of NT$968 million, comparable to 2022’s NT$981 million, but with record-breaking profitability. EPS rose sharply to NT$5.98 in 2023, up from NT$2.81 in 2022. The company’s gross profit margin also improved significantly—from 19.36% in 2022 to 35.41% in 2023—achieving its highest profitability in history and demonstrating exceptional operational performance.
In 2024, in addition to the confirmed Paris Olympic broadcast rights, ELTA has secured multi-year contracts for numerous domestic and international events spanning team and individual sports. The company’s strategy is to maintain a “year-round, no off-season” event schedule, creating continuous industry momentum and establishing a sustainable long-term operating model.
Looking ahead, beyond strengthening its sports broadcasting dominance, ELTA will expand its entertainment channels—ELTA General and ELTA Drama. Each season, the company will add 2–3 new hit dramas or animations from China, Korea, and Japan, including popular titles such as *Lost You Forever*, *Love Like the Galaxy*, *The Story of Minglan*, *Nothing Gold Can Stay*, *Agency*, *What’s Wrong with Secretary Kim*, *Taxi Driver*, *Doctor-X*, and *Demon Slayer*. This strategy aims to meet audience demand, boost engagement, and increase both viewing time and ratings, driving revenue growth for MOD and OTT platforms. The upcoming Paris Olympics broadcast in July 2024 is also expected to further expand ELTA’s operational scale and profitability.
(Photo) ELTA Technology Chairperson Sally Chen
Media Contacts:
ELTA Technology Co., Ltd. – Industry Media Contact: Shieh, Szu-Yi (02)2341-1100
Hung Yuan Securities Co., Ltd. – Underwriting Department: Liu, Shu-Fen (02)2700-8899 ext. 8350
Hung Yuan Securities Co., Ltd. – Underwriting Department: Yu, Chao-Chun (02)2700-8899 ext. 8318