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"Watch World Cup on MOD ELTA" – MOD and New Media Viewership Exceeds 100 Million

December 14, 2018

During the 2018 FIFA World Cup™, ELTA TV announced at 1:45 a.m. on June 16 that it would open free access to live matches for online and mobile users (elta.tv). Between June 16–28 during the group stage, according to GA (Google Analytics), ELTA’s online viewership surpassed one million daily unique users, averaging 1,031,951 per day. The most-watched group-stage match was Korea vs. Germany on June 27, followed by Japan vs. Poland on June 28, showing that Taiwanese viewers paid special attention to Asian teams.

Even after CTS joined as a co-broadcaster during the Round of 16 (June 30–July 1), ELTA continued to shine. The Argentina vs. France match achieved a 3.2 rating among viewers aged 15–44 on MOD, and 4.3 among those aged 35–54 with monthly incomes above NT$100,000. The peak hour was between 10–11 p.m., when ratings hit 5.48.

In today’s new media era, television is no longer the only viewing channel. From June 14 to July 2, ELTA OTT recorded nearly 100 million page views (94,419,277). During the group stage, the gender ratio was 70% male to 30% female, and after the Round of 16 began, the female audience share rose by 0.6%, with 60,000 new female viewers. While die-hard fans analyzed tactics, casual fans — especially women — tuned in to admire their favorite players.

From June 14 to July 2, ELTA Sports’ Facebook fan page and YouTube channel generated over 16 million video views and more than 26 million total watch minutes, further proving the dramatic shift in Taiwanese viewing habits and the strong trust audiences place in professional sports networks.

Online viewership age distribution:
18–44 years: nearly 80%
25–34 years: over 40% (41%)
Most notably:
Viewers aged 55 and older (June 16–28) accounted for nearly 11% (10.93%), meaning over 100,000 daily online/mobile users in that age group.

For Taiwanese audiences, the kickoff of the 2018 FIFA World Cup™ officially marked the arrival of the new era of online media viewing.

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2018 FIFA World Cup™ Viewing Platforms
Television:
- Chunghwa Telecom MOD ELTA Sports 3 (CH202)

Online/Mobile Platforms:
- ELTA TV
▶ www.elta.tv
- Hami Video Live Streaming
▶ https://goo.gl/I1d2zi

ELTA Sports Official YouTube (Highlights)
▶ www.youtube.com/ELTASPORTSHD

ELTA World Cup Official Website:
▶ www.elta.tv/event/2018FIFA/

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