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ELTA Uses Live Streaming to Showcase Taiwan’s Internet Strength – Turning Pandemic Crisis into Opportunity, ELTA Leverages Professional Integration to Capture Live Streaming Market
April 22, 2020
The COVID-19 pandemic has severely affected everyone's daily life. As countries around the world enforced border restrictions and self-protection measures, business activities and international conferences were heavily impacted, forcing many to turn to video conferencing and live streaming. ELTA Technology is honored to sponsor and live stream The Web Conference 2020, showcasing Taiwan's technological expertise and professionalism to the world.
This year marks the 30th anniversary of the World Wide Web, the core of the information age and the primary tool for billions of users to interact online. Originally scheduled to be held in Taipei, The Web Conference 2020 was transformed into a fully virtual event due to the pandemic. ELTA Technology took full responsibility for the live streaming, mobilizing all its professional resources to demonstrate Taiwan’s capabilities in broadcasting large-scale international online conferences. ELTA Technology Chairperson Sally Chen stated that as a digital-native new media company, ELTA possesses the ability to integrate technology and media. “When asked to take on this mission, we quickly coordinated all parties to deliver the best possible presentation and showcase Taiwan’s strength in internet and broadcasting.” Conference organizer and Director of Academia Sinica’s Research Center for Information Technology Innovation, Huang Yen-Nan, remarked that this was the first time the global conference was held entirely online and could serve as a future model for international virtual conferences.
With the continued spread of COVID-19, the frequency of online meetings and live streaming has surged due to safety considerations. This trend highlights how live video and streaming are reshaping global communication habits. The internet’s ability to transcend geography and time zones has made such services even more valuable. Recognizing this opportunity, ELTA invested heavily last year to build a state-of-the-art digital studio. Chairperson Sally Chen explained that the studio’s moderate size and professional design make it suitable for both UGC (User Generated Content) and PGC (Professionally Generated Content) productions. Fully equipped with LED lighting, the studio offers a high-quality atmosphere perfect for interviews, training sessions, lectures, or product videos. In addition to ELTA’s own programs, the facility is also available for external rental, adding new revenue streams.
“Every crisis brings opportunity — and turning opportunity into business potential is key.” While many industries have suffered under the pandemic, some have found new opportunities. With the rollout of 5G, its high bandwidth, low latency, and fast connectivity will enable higher-quality video streaming experiences. This “live streaming boom” has become a key application driving 5G development. ELTA is fully committed to embracing this trend and expanding its market presence.