Latest News

Since 2008, Manager Today magazine has held the annual “100 MVP Managers Awards” to honor outstanding professional managers whose leadership and contributions serve as models for organizations and society. This year, ELTA Technology CEO Sally Chen was selected as an MVP Manager in the “Production Innovation” category, standing out among many industry leaders. The award recognizes ELTA’s innovative applications in digital video production and broadcasting.

Production innovation means systematically adjusting, reorganizing, and overseeing resources to achieve maximum productivity with minimal consumption. During the London Olympics, ELTA launched 14 HD channels and 1 3D channel for broadcasting, along with multi-screen technology that allowed viewers to watch live events anytime, anywhere, without device limitations. This year, ELTA also developed its proprietary high-definition video storage system, “ABYSS,” which enhances video storage safety and convenience while significantly reducing costs.

CEO Chen stated that ELTA embraces innovation in every aspect — from management to program production and sports broadcasting. These innovative approaches not only reduce costs but also improve production efficiency. The power of innovation has built ELTA’s value and earned recognition for its achievements in production innovation. Chen emphasized that this award belongs to all ELTA employees — their collective effort and dedication have made ELTA’s success and honor possible.

Winning this award is a testament to ELTA’s excellence. CEO Chen looks forward to continuing ELTA’s participation in major global events such as the Olympics and World Cup, using innovation to serve consumers and allowing them to enjoy the convenience and excitement of digital media in everyday life.

As Taiwan’s innovative new media leader, ELTA Technology has been recognized for its commitment to innovation, operational excellence, and continuous advancement in audiovisual services. In 2013, ELTA received the 15th Golden Peak Award for Outstanding Enterprise of the Year, and CEO Sally Chen was honored as an Outstanding Entrepreneurial Model. The award ceremony was held on May 24 at the CPC Building, where CEO Chen accepted the crystal trophy and certificate from Vice President Wu Den-Yih.

The “Golden Peak Award for Outstanding Enterprise of the Republic of China” honors exceptional companies, leaders, products, and innovations to promote Taiwan’s economic development. In 2013, more than 400 companies competed, with winners selected based on their management philosophy, corporate culture, performance, innovation, and talent cultivation. Notable winners included ELTA Technology, Cathay United Bank, Allianz Global Life, and Pfizer. ELTA, a technology-driven new media company, was recognized as the Outstanding SME of the Year for its diversified and innovative digital services. CEO Chen stated, “ELTA understands that professionalism and innovation create competitive advantage. Since our founding in 2000, we’ve set milestones in Taiwan’s digital video industry — launching Taiwan’s first video service portal, its first HD channel family, and becoming the first media company to broadcast the Olympics in HD and 3D. These achievements reflect the hard work and dedication of all ELTA employees.”

In addition to ELTA’s enterprise award, CEO Chen was also honored as an Outstanding Entrepreneurial Model. Starting with just NT$1 million in capital, she has built ELTA into a company worth over NT$100 million, paving a unique path in Taiwan’s new media landscape. Throughout her entrepreneurial journey, she has faced numerous challenges but always tackled them head-on with decisiveness and precision, shaping ELTA into an innovative industry leader. Reflecting on her journey, Chen remarked, “The road to entrepreneurship is lonely and difficult — you must keep moving forward, solving problems as they arise. Only through diligence, practicality, passion, and persistence can you realize your entrepreneurial dream.”

Renowned director Ang Lee once said, “With every bit of mastery comes a bit of ease.” When people gain control, they become less anxious and more capable; as their depth grows, so does their calmness. Over five years, ELTA has broadcast two Olympic Games and one FIFA World Cup, growing professionally and expanding its global vision through international collaboration. This award symbolizes recognition of ELTA’s continued effort and success. ELTA will keep innovating and providing audiences with diverse digital media experiences, allowing everyone to enjoy the convenience of the digital audiovisual era.

Upholding the belief of “giving back to society what is taken from society,” ELTA TV has been actively involved in charitable and public welfare activities. In addition to offering free public service advertising time to help social welfare organizations promote their causes, ELTA has also dedicated resources to assist those in need. This time, ELTA extended its charitable reach to eastern Taiwan, donating funds to support the Taitung Christian Onesiphorus Children’s Home, helping children and adolescents in need.

All corporate resources, operations, and profits are derived from society; therefore, as a responsible corporate citizen, a company must give back. ELTA CEO Sally Chen believes that under the concept of “Sustainable Development,” businesses should not merely pursue profit but should engage with communities, participate in society, support the underprivileged, and contribute to building a better world. To focus corporate resources for maximum effectiveness, ELTA decided to concentrate its charitable efforts on two main areas: “Cultural and Educational Care” and “Environmental Protection & Energy Saving.” CEO Chen emphasized that children and the environment will be the core themes of ELTA’s philanthropy, both rooted in the idea of sustainability — because only by nurturing the next generation can society continue to progress, and only with a good living environment can humanity sustain itself. The donation to the Taitung Christian Onesiphorus Children’s Home reflects ELTA’s care for the next generation, helping disadvantaged children grow up safely and become productive members of society.

Reverend Lü Li-Han, Director of the Taitung Christian Onesiphorus Children’s Home, expressed deep gratitude for ELTA’s generosity. He noted that due to the home’s remote location, resources are limited, and long-term support from all sectors is essential to provide better care for the children. The home was originally established to care for children with polio but has since transitioned to assisting children from disadvantaged or special circumstances as medical standards improved. Currently, 73 children live there under a family-style management system that trains them for independent living after graduating from high school. Reverend Lü explained that the home’s early funding came entirely from donations by American church congregations, but now, aside from limited government subsidies, it relies heavily on donations from the public. One of its long-term benefactors is Taitung’s well-known charitable vendor, Chen Shu-Chu.

By wisely using limited resources to fulfill its corporate social responsibility — “taking from society and giving back to society” — ELTA aims to create a kinder and more compassionate community. CEO Chen stated that ELTA will continue to contribute resources to charitable causes and hopes that others will join in spreading love and warmth, giving children a brighter and more beautiful future.