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Taiwan’s media industry is fiercely competitive, with over a hundred terrestrial, cable, and MOD channels. For a new channel to stand out in such an environment is no easy task. Amid this competition, ELTA TV became the first to fully adopt HD production equipment, leading viewers into a new world of high-definition viewing. After three years of dedicated effort, ELTA successfully established its brand reputation through HD programming. Its diverse HD content — sports, Korean dramas, educational, lifestyle, and culinary shows — has made ELTA TV’s three channels some of the most popular on the MOD platform.

HD as a Competitive Edge
“The sweat on players’ foreheads,” “the pain on athletes’ faces after impact” — all vividly captured by HD cameras — represent the new visual frontier of high-definition television. Three years ago, when most Taiwanese broadcasters were still using SD equipment and few viewers had even heard of HD, ELTA decided to fully transition to HD production to offer viewers an unprecedented visual experience. CEO Sally Chen noted, “HD digitalization is an inevitable trend. For ELTA TV, a new channel in the media market, HD was the key differentiator.” The superior resolution and quality of HD make it irresistible — once viewers experience it, they rarely return to standard definition, especially for sports broadcasts. Sports coverage demands realism and immersion, from basketball shots to home plate collisions — making HD the ideal format.

Beyond hardware, quality programming is equally essential. Today, ELTA TV offers broadcasts of the MLB, US Open, UEFA Champions League, and CPBL, and will cover the 2012 London Olympics — marking ELTA’s fourth Olympic broadcast after Beijing, Vancouver, and Singapore. CTO Chih-Yi Cheng explained that the London Olympics will be entirely in HD, providing stunning visuals. ELTA will broadcast over 2,000 hours of Olympic content — the most ever. The network also continues to produce over 2,000 hours of original HD programming annually, including shows on food, travel, finance, and lifestyle. These programs air on Chunghwa Telecom’s MOD platform and simultaneously stream online and on mobile — making ELTA the only broadcaster in Taiwan to deliver synchronized post-production across multiple new media platforms.

Expanding into the Cloud
In addition to its HD advantage, ELTA officially entered Taiwan’s cloud industry this year. CEO Sally Chen stated, “Cloud computing is the current trend. ELTA has built its own Media Cloud, marking its formal entry into Taiwan’s cloud sector. Through cloud computing, we aim to provide more diverse services to our users.” As technology advances, viewers consume entertainment through an increasing variety of devices — from TVs and computers to smartphones and tablets — leading to new viewing behaviors. CTO Chih-Yi Cheng noted that as 3G and 4G devices proliferate, cross-platform viewing will become the norm. ELTA has already developed its own cloud storage and encoding systems, enabling real-time transmission of audiovisual content across platforms. In the future, audiences will simply connect to the cloud to enjoy a fully digital lifestyle.

Celebrating the Third Anniversary
On October 21, ELTA TV celebrated its third anniversary by inviting over a hundred viewers and partners to a movie screening in gratitude for their support. Over the past three years, ELTA has grown from a newcomer in the media world to one of MOD’s most popular channels — a journey built on hard work and dedication. Looking ahead, ELTA aims to continue offering diverse content and services to meet viewer needs, thrive in the competitive media landscape, and lead Taiwan’s digital content industry into a new era of media convergence between telecommunications and broadcasting.
Happy Birthday, ELTA TV!

The four-day “2011 Taiwan International Broadband Communications Exhibition” concluded successfully, and ELTA Technology, as an innovative leader in Taiwan’s new media industry, participated in this grand event, showcasing its “Multi-Screen One Cloud” video service. “Multi-Screen” refers to cross-platform, cross-screen live streaming, while “One Cloud” refers to the application of cloud technology in the audiovisual industry. With the help of cloud technology, viewers can enjoy digital audiovisual content anytime and anywhere through various mobile devices connected to the cloud.

The emergence of HD (high-definition) quality has brought a new highlight to television viewing, turning watching TV into a visual pleasure. With the rise of cloud technology, watching TV is no longer limited to television sets — computers and mobile devices now allow people to watch content anywhere, completely changing viewing habits. ELTA Technology CEO Sally Chen stated that the “Multi-Screen One Cloud” service offers users a seamless, integrated experience. By connecting through TVs, computers, smartphones, or tablets, users can enjoy unified access. When combined with a Single Sign-On (SSO) authentication system, this integration allows smooth interoperability between devices, ensuring consistent and familiar services across both small and large screens. Moreover, “Multi-Screen One Cloud” also provides differentiated and interactive services. When integrated with platforms such as healthcare, surveillance, or video conferencing, it enriches consumers’ digital lives.

Excellent services rely on advanced technology and infrastructure. ELTA Technology is Taiwan’s first media operator to invest in cloud-based video services, having independently developed a brand-new video service system that strengthens next-generation IP video streaming. From content creation to transcoding and output, this system efficiently manages multimedia streaming demands. ELTA’s CTO, Chih-Yi Cheng, explained that ELTA’s self-developed “Media Cloud” features large-scale storage, high-speed computing, and streaming capabilities. Through this unique cloud technology, ELTA aims to provide more diverse viewing services across TV, internet, and mobile markets to meet consumer needs.

ELTA’s in-house “Media Cloud” consists of three parts — Transcoding Cloud, Storage Cloud, and Management Cloud — each designed based on the specific needs of the audiovisual industry. Since ELTA uses these systems internally, continuous testing and adjustments have proven their reliability in practical applications. The three components function as follows:

Transcoding Cloud
The transcoding service of the cloud platform provides powerful technology to convert multimedia files into various formats optimized for different devices and bandwidths. The most remarkable feature of ELTA’s Transcoding Cloud is its ability to quickly and easily expand GPU capacity, tripling transcoding speed! ELTA produces over 250 hours of HD content weekly across internet TV, web, mobile, and PDA devices. Supported formats include MP4, H.263, H.264, 3GPP, and VC1.

Storage Cloud
Storing audiovisual files is a major challenge for many content producers and service providers. ELTA developed a massive storage system exceeding 1 petabyte to address this issue, providing the most cost-effective option among economical storage solutions. Since the system focuses on Total Cost of Ownership (TCO) rather than peak performance, ELTA’s massive storage solution is more cost-efficient than any other disk storage system on the market. It supports complete file backups and can be easily expanded beyond 10 petabytes!

Management Cloud
Managing and storing massive amounts of video can be overwhelming without an effective tagging and indexing system. Imagine having over 500,000 hours of video in your cloud database and needing to locate a specific clip instantly. ELTA’s Media Asset Management (MAM) search engine uses tagging to locate the right video among over 10 million metadata entries in real time. The MAM system’s powerful search capabilities allow the engine to search 100,000 files per second after converting video into taggable metafiles.

Whether watching the latest drama online or streaming live MLB games on an iPhone or iPad at an outdoor café, advancements in broadband and cloud technologies have blurred the lines between computers and televisions. Cloud computing has revolutionized viewing habits — from TV, web, smartphones to tablets — offering audiences a multi-device entertainment experience. Apple, for example, has already begun offering cloud-based media services, allowing users to purchase music, books, and apps online and automatically sync them across devices without physical connections. Even TV shows can be purchased and wirelessly downloaded. Once Apple obtains movie distribution rights, similar services will be available for films as well. In the near future, people will simply connect their devices to the cloud to enjoy convenient cloud-based audiovisual entertainment.

On August 5, 2011, Venus Chen, Director of Project and Mobile Value-Added Services at ELTA Technology, received the “Outstanding Employee Elite Award” from the Chinese Association of Industry and Commerce Research. This marked the first time an ELTA employee received this honor — not only a personal recognition for Director Chen but also a validation of ELTA Technology’s excellence and its emphasis on talent, proving once again that people are the foundation of any enterprise.

Talent is the most critical resource for Taiwanese enterprises. The quality of leadership and the number of skilled employees determine a company’s competitiveness and success in the business arena. Outstanding employees play a vital role in a company’s stability and sustainability. ELTA Technology, Taiwan’s leading broadband digital content integration company, has achieved its current success through the concerted efforts of all its staff. Venus Chen, a senior colleague at ELTA and head of the Project and Mobile Value-Added Services Department, has consistently demonstrated exceptional performance. Her excellence earned her praise and nomination from CEO Sally Chen for the “Outstanding Employee Elite Award.” In her recommendation, CEO Chen wrote: “Ms. Chen has demonstrated exceptional responsibility and initiative in executing her duties; from project initiation to completion, she maintains high efficiency and cost control.” These few words perfectly describe Venus’s work performance — proactive, passionate, and unafraid of challenges, serving as the driving force of her department and inspiring her team to explore new fields and learn continuously.

The “Outstanding Employee Elite Award,” established by the Chinese Association of Industry and Commerce Research, not only honors the recipients’ exceptional work performance and contributions to their companies but also recognizes corporations that value and cultivate talent, setting an example for workplace learning and excellence. As the first ELTA employee to receive this prestigious award, Venus humbly expressed her gratitude to CEO Chen for her trust and empowerment, which allowed her to fully apply her strengths and contribute to the company. From managing physical channel operations to leading new media business development — two very different domains — Venus has excelled in both. Her proactive and fearless approach is the key to her success. She emphasized that while professionalism is important, attitude matters even more — an active and positive attitude is the true key to career growth. Venus quoted CEO Chen’s words: “Work should be done with diligence, passion, professionalism, and a mission to succeed.” She said this statement profoundly influenced her, reminding her always to stay positive toward the unknown, broaden her horizons, and courageously take on new challenges to create new personal value.

Talent is the cornerstone of a company’s success. Retaining and utilizing talent is essential for sustainable growth. Venus’s outstanding performance not only set a benchmark for ELTA employees but also strengthened the company’s overall competitiveness. Her award further affirms ELTA Technology’s achievements in talent management. Looking ahead, ELTA aims to attract more talented individuals, integrate digital content with core technologies, develop cloud-based services, actively engage with international markets, and offer diversified services — paving the way for a new era in Taiwan’s digital media industry!

At the 2008 Beijing Olympics, five channels (2 HD + 3 SD) were broadcast, setting a new record in Taiwan since the 1984 Los Angeles Olympics for the most Olympic channels and longest broadcast time in a single event, making ELTA TV on MOD famous overnight. For the 2012 London Olympics, ELTA TV obtained the exclusive broadcasting rights for Taiwan — marking the first time in Taiwan’s Olympic broadcast history that a non-terrestrial TV station became the general agent.

After long negotiations, ELTA secured the exclusive broadcasting rights for the London Olympics in Taiwan, covering terrestrial TV, cable TV, and new media. Following the 3D broadcast of the 2010 FIFA World Cup in South Africa, this was another pioneering achievement for ELTA TV. The goal was to allow sports fans in Taiwan to watch the world’s greatest sporting events live, in full, and in real time. Even IOC President Jacques Rogge said, “We are delighted to continue working with ELTA after the 2008 Beijing Olympics.” ELTA TV CEO Sally Chen remarked:
“We are also very pleased that ELTA has obtained the broadcasting rights for the London 2012 Olympics in Taiwan. Since the 2008 Beijing Olympics, ELTA has been an official partner of the International Olympic Committee. The Beijing Games marked a new milestone for ELTA in the new media industry. In this rapidly developing digital era, we will continue to create more services for our audience.”

Looking back, since the Beijing Olympics, ELTA TV has been a broadcasting partner of the IOC. In 2008, ELTA was Taiwan’s first media company to broadcast the Olympics in HD. It was also the exclusive broadcaster for the 2010 Vancouver Winter Olympics and the first Youth Olympic Games in Singapore. For the highly anticipated 2012 London Olympics, ELTA TV once again became Taiwan’s exclusive broadcasting agent. With multiple past collaborations, IOC Executive Committee Member Richard Carrión, who led the negotiations, praised ELTA highly, saying: “ELTA possesses advanced technology and cross-platform broadcasting experience, proving that they are an excellent Olympic broadcast partner. We eagerly look forward to working with ELTA in Taiwan for the Olympics.”

From a technical perspective, ELTA’s CTO, Chih-Yi Cheng, pointed out that ELTA started as a technology company and has extensive experience in three-screen cross-platform broadcasting (TV, internet, and mobile). Combined with its exclusive 3D World Cup broadcasts and thousands of hours of HD production experience, these are ELTA’s core strengths. In response to the government’s Digital Year policy, ELTA will introduce over 2,000 hours of HD Olympic coverage — the most comprehensive ever. Cheng stated that the 2012 London Olympics will be broadcast entirely in HD, offering high resolution and crystal-clear visuals that will deliver an exceptional viewing experience. To allow more viewers to enjoy HD quality, ELTA also plans to collaborate with other media channels to broadcast the London Olympics and cheer for Taiwan’s athletes together.

The 2008 Beijing Olympics marked the birth of ELTA TV on MOD; the 2010 Vancouver Winter Olympics and Singapore Youth Olympics documented ELTA’s growth and maturity; and the 2012 London Olympics will be the moment when ELTA TV spreads its wings and soars high. A new HD vision, a new cross-platform experience — stay tuned for ELTA’s triple-screen (winning) broadcast of the 2012 London Olympics!

Cloud computing, the Internet of Things, and tablet computers were the three main highlights of this year's Taipei International Computer Exhibition, Computex. Among them, cloud computing drew the most attention from all sectors. The Taiwan Cloud Pavilion, located in Hall 1 of the Taipei World Trade Center, attracted many domestic and international companies and visitors during its five-day exhibition. The projects displayed at this year's Cloud Pavilion covered a wide range—from Infrastructure as a Service (IaaS) to Software as a Service (SaaS). Exhibitors included nine major member companies such as the Industrial Technology Research Institute (ITRI), Institute for Information Industry (III), Chunghwa Telecom, and ELTA Technology, showcasing diverse cloud applications in five major areas: work, entertainment, healthcare, education, and security.

Cloud computing holds limitless business opportunities, prompting many domestic and international companies to join the cloud industry. Relevant research reports indicate that the global surge of smart mobile devices has completely dismantled the past "PC era" centered around personal computers, giving rise to the "Cloud Era." In the future, users of various mobile devices will no longer need physical connections to computers to synchronize and update their data. They only need to connect to the cloud through Wi-Fi networks to synchronize and update all their devices. Users can upload songs, photos, e-books, emails, contact lists, calendars, videos, and other content to cloud servers and share them across devices. Simply put, the cloud replaces the personal computer's role in synchronization operations, making product usage more convenient. ELTA Technology CEO Sally Chen stated that cloud computing is the current trend. ELTA has built its own video and film cloud, officially announcing its entry into Taiwan's cloud industry, with hopes that the use of cloud computing will bring more diverse services to its users.

For consumers, cloud computing provides more convenient digital content services and fosters new usage behaviors; for businesses, it presents unlimited business opportunities in digital content storage and utilization. ELTA's Vice President and CTO, Chih-Yi Cheng, believes that as cloud technologies advance, cross-platform viewing behaviors will become increasingly common. Currently, ELTA has independently developed its own cloud storage and encoding systems, enabling real-time transmission of video content to various platforms for audience viewing. These new cloud computing technologies have created new usage behaviors while also generating additional value and opportunities—a win-win situation for both consumers and businesses.

On June 6, 2011, Apple CEO Steve Jobs once again took the stage at the Moscone Center to introduce the "iCloud" service, which sparked another wave of revolution in the information industry. As cloud business opportunities expand, major domestic and international companies have been actively deploying in the cloud sector. The government has also included "cloud computing" among the four emerging smart industries, promoting cloud-related technologies and driving the development of Taiwan's cloud industry. Facing the arrival of the "Cloud Era," ELTA Technology has also actively invested in cloud computing development. By participating in Computex together with the Taiwan Cloud Industry Association, ELTA officially announced its entry into Taiwan's cloud industry, hoping to provide more convenient video and information services through new technologies and innovations.