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Soaring to the Cloud, ELTA Steps onto the International Stage
June 20, 2011
Cloud computing, the Internet of Things, and tablet computers were the three main highlights of this year's Taipei International Computer Exhibition, Computex. Among them, cloud computing drew the most attention from all sectors. The Taiwan Cloud Pavilion, located in Hall 1 of the Taipei World Trade Center, attracted many domestic and international companies and visitors during its five-day exhibition. The projects displayed at this year's Cloud Pavilion covered a wide range—from Infrastructure as a Service (IaaS) to Software as a Service (SaaS). Exhibitors included nine major member companies such as the Industrial Technology Research Institute (ITRI), Institute for Information Industry (III), Chunghwa Telecom, and ELTA Technology, showcasing diverse cloud applications in five major areas: work, entertainment, healthcare, education, and security.
Cloud computing holds limitless business opportunities, prompting many domestic and international companies to join the cloud industry. Relevant research reports indicate that the global surge of smart mobile devices has completely dismantled the past "PC era" centered around personal computers, giving rise to the "Cloud Era." In the future, users of various mobile devices will no longer need physical connections to computers to synchronize and update their data. They only need to connect to the cloud through Wi-Fi networks to synchronize and update all their devices. Users can upload songs, photos, e-books, emails, contact lists, calendars, videos, and other content to cloud servers and share them across devices. Simply put, the cloud replaces the personal computer's role in synchronization operations, making product usage more convenient. ELTA Technology CEO Sally Chen stated that cloud computing is the current trend. ELTA has built its own video and film cloud, officially announcing its entry into Taiwan's cloud industry, with hopes that the use of cloud computing will bring more diverse services to its users.
For consumers, cloud computing provides more convenient digital content services and fosters new usage behaviors; for businesses, it presents unlimited business opportunities in digital content storage and utilization. ELTA's Vice President and CTO, Chih-Yi Cheng, believes that as cloud technologies advance, cross-platform viewing behaviors will become increasingly common. Currently, ELTA has independently developed its own cloud storage and encoding systems, enabling real-time transmission of video content to various platforms for audience viewing. These new cloud computing technologies have created new usage behaviors while also generating additional value and opportunities—a win-win situation for both consumers and businesses.
On June 6, 2011, Apple CEO Steve Jobs once again took the stage at the Moscone Center to introduce the "iCloud" service, which sparked another wave of revolution in the information industry. As cloud business opportunities expand, major domestic and international companies have been actively deploying in the cloud sector. The government has also included "cloud computing" among the four emerging smart industries, promoting cloud-related technologies and driving the development of Taiwan's cloud industry. Facing the arrival of the "Cloud Era," ELTA Technology has also actively invested in cloud computing development. By participating in Computex together with the Taiwan Cloud Industry Association, ELTA officially announced its entry into Taiwan's cloud industry, hoping to provide more convenient video and information services through new technologies and innovations.