Latest News

As the 2026 global sports broadcasting boom approaches, ELTA.tv officially launches its newly upgraded mobile app—designed to deliver a significantly enhanced on-the-go viewing experience and make following major sporting events more convenient and seamless than ever before.

With a series of world-class sporting events set to take place in 2026, ELTA.tv places mobile devices at the core of its viewing strategy, redefining the way modern audiences engage with sports content. Whether through live broadcasts, on-demand replays, or continued viewing of sports and drama programming, users can enjoy complete access anytime, anywhere—accompanying fans through what promises to be the most exciting year yet for sports enthusiasts.

The mobile app revamp was led by ELTA Technology, which rebuilt the app from the ground up based on a digital-native design philosophy. The new app has been comprehensively upgraded in visual design, user interaction, and system performance, offering a cleaner interface, more intuitive navigation, and greatly improved overall fluidity. Even during peak viewing periods of major events, users can expect a stable and smooth streaming experience—demonstrating ELTA.tv’s continued commitment to technological innovation and service excellence.

Viewing Experience Fully Evolved — Smarter Features, Greater Convenience

The biggest highlight of the latest app upgrade lies in the comprehensive evolution of viewing controls, allowing users to access live event content faster and more intuitively than ever before. During live broadcasts, the newly introduced Instant Replay Rewind feature enables viewers to jump back instantly—so no crucial goal, match-winning moment, or iconic highlight is ever missed.

With just a single finger, users can seamlessly switch channels or rewind live streams with ease. The newly launched Sports Hub brings live broadcasts and on-demand replays together in one place, making it more efficient to follow multiple events and stay on top of the action.

Thoughtfully integrated event reminder notifications ensure fans never miss the start of a match, while the new favorite channel feature allows instant access to frequently watched channels with a single tap. At the same time, drama and entertainment viewing has also received a major upgrade, making it even more convenient for users to follow hit series broadcast on ELTA.

Together, these enhancements deliver a smoother, smarter, and more personalized viewing experience—designed to keep fans connected to the moments they love most.

iOS version now available — get ready for the 2026 sports broadcasting wave.

Starting today, iOS users can download the brand-new version from the App Store. The Android version is scheduled to launch in late February. Please look for the all-new ELTA.tv NEW logo, and stay tuned for our upcoming promotional campaign.

With the upgraded ELTA.tv mobile app, sports fans will enjoy comprehensive coverage of major events in 2026, including the World Baseball Classic, Winter Olympics, FIFA World Cup, Asian Games, MLB, CPBL, a wide range of international football competitions, as well as BWF badminton, WTT table tennis, and the Formula 1 season. This keeps sports fans connected all year long, with excitement on the go.

How to download the new ELTA.tv mobile app
【iOS system】
Download link：
https://apps.apple.com/tw/app/%E6%84%9B%E7%88%BE%E9%81%94%E9%9B%BB%E8%A6%96-elta-tv/id6755280720
or search “ELTA TV (ELTA.tv)” in the App Store, and make sure to identify the version marked with the NEW logo.

【android system】
Launching in late February

Fans, thank you for your patience!
ELTA TV officially announces that it has secured the NBA broadcasting rights for the 2026–2030 seasons,covering a total of 4.5 seasons. Live coverage will begin from the NBA All-Star Weekend starting February 14 (Saturday, Taiwan time), including the Rising Stars Challenge, the Skills Challenge, Three-Point Contest,and Slam Dunk Contest on Lunar New Year’s Eve (February 15), as well as the NBA All-Star Game on Lunar New Year’s Day (February 16).

From February 20 (Friday), ELTA will fully resume live coverage of the regular season and launch daily live broadcasts during the final days of the Lunar New Year holiday period (see notes). ELTA will accompany fans through the most exciting phase of the season all the way to the end of the playoffs. The world’s top professional basketball league will be delivered across dual platforms — ELTA.tv and Chunghwa Telecom MOD — marking 2026 as a landmark year for major sports broadcasting, and bringing heavyweight premium content to Taiwanese audiences through the summer of 2030.

The New Season Heats Up — Teams Push Full Speed Toward the Playoffs

The NBA season has now entered its most intense phase. Conference standings are tightly contested, star players are hitting peak form, and the race for playoff spots — as well as the championship picture — is becoming increasingly clear.

From blockbuster matchups between top contenders, including conference leaders such as the Pistons and Thunder, to fierce battles among teams fighting for playoff positioning — Celtics, Knicks, Raptors, Spurs, Nuggets, Rockets, Lakers, Warriors, and more — every game carries crucial significance. At the same time, breakout performances from the league’s rising young stars add even more excitement to the season.
ELTA invites fans to return to the familiar rhythm of the game and witness every decisive and thrilling moment of the NBA season’s final stretch.

ELTA’s NBA Broadcast Enters Its 17th Consecutive Year, Rights Secured Through 2030

ELTA TV Chairwoman Ms. Sally Chen stated:
“ELTA has long regarded the NBA as a core pillar of our sports broadcasting portfolio. This year marks our 17th consecutive year of NBA coverage — and truly, we have kept fans waiting for this moment. The year 2026 will be a landmark year for sports broadcasting. As ELTA continues to strengthen its content strategy, the return of the NBA stands as one of the most significant pieces of our annual programming lineup.
Through stable broadcast operations, carefully curated game selection, and diversified viewing options, we look forward to once again becoming the essential platform for NBA fans in Taiwan.”

In addition, to further expand viewer services, ELTA announced that beginning with the 2026–2027 season, it will broadcast NBA games for four consecutive seasons, covering preseason, regular season, and playoffs (excluding the In-Season Tournament), continuing through the summer of 2030. Together with other top-tier international sports content, ELTA.tv will be developed into a flagship “year-round, four-season” sports platform, ensuring fans always have world-class competitions to enjoy.

The NBA is back. ELTA is ready.
All fans are invited to return to the court and embrace the passion that defines the game.

Notes: ELTA NBA Broadcast Information
1. During the broadcast period of the World Baseball Classic (WBC), selected NBA game days may be temporarily suspended. We appreciate fans’ understanding. Updated schedules will be announced separately.
2. ELTA’s NBA broadcasts will be available exclusively on ELTA.tv and Chunghwa Telecom MOD platforms. NBA content will not be available on Hami Video due to rights restrictions.
3. NBA events acquired by ELTA do not include coverage of the NBA In-Season Tournament.

2026 is set to be an exciting year for global sports broadcasting, and audiences across Taiwan are warmly invited to join in the celebration.

ELTA TV and Videoland Television Network jointly announced that Videoland has secured the broadcasting rights to all 47 games of the World Baseball Classic 2026 (WBC), scheduled to take place this March. Meanwhile, ELTA TV will join the broadcast lineup of the National Basketball Association (NBA) starting from the NBA All-Star Weekend on February 14.

Both parties stated that they will continue their long-standing and strong partnership, working together to deliver an even richer and more diverse sports viewing experience for audiences in Taiwan.

ELTA.tv continues to expand its portfolio of world-class sports events and proudly announces the exclusive broadcast of the world-renowned Crufts Dog Show (Crufts 2026). Celebrated as the “Olympics of the Pet World,” this century-old iconic event will take place over four spectacular days from March 5 to March 8, 2026.

With a prestigious history spanning more than 130 years, Crufts brings together the finest dogs and training teams from around the world, standing as the ultimate stage of canine sports and culture. For the first time ever, ELTA will bring this landmark event in its entirety to Taiwanese audiences.

For years, ELTA has been dedicated to sports broadcasting — ensuring that the passion, perseverance, and emotional triumphs of athletes are seen and celebrated. From the Olympic Games and FIFA World Cup to the Asian Games, ELTA has witnessed countless dreams realized through sport.

Now, ELTA extends this spirit to a new breed of athlete — our beloved canine companions who share our lives. In Taiwan, the pet population has surpassed the number of newborns. Pets are no longer just companions; they are family members and vital sources of emotional comfort. By introducing Crufts, ELTA aims not only to showcase a world-class competition, but also to highlight the profound bond of trust and love between humans and dogs — a connection worthy of being seen and celebrated.
March 2026 marks a peak season of global sports. Alongside the World Baseball Classic and the All England Open Badminton Championships, Crufts 2026 completes ELTA’s “Triple Flagship” broadcast lineup, offering audiences a diverse, cross-community viewing experience.

Over four days, Crufts features Breed Judging, Agility, Flyball, Heelwork to Music, and the prestigious Best in Show. The competitions display the ultimate fusion of beauty, speed, precision, teamwork, and artistry — akin to equestrian sports, figure skating, and track events, all performed by four-legged stars.


Jannine Edgar, Chief Executive of The Royal Kennel Club, commented: "The RKC are delighted to be partnering with ELTA to bring Crufts to audiences across Taiwan. ELTA’s innovative, sports-focused broadcast platform and strong multi-screen reach make them an ideal partner to showcase the world’s greatest dog show to new and engaged viewers. Broadcasting
Crufts in Taiwan is a significant step in strengthening international appreciation for pedigree dogs, canine sports and responsible dog ownership, and we are excited to see Taiwanese audiences experience the unique atmosphere, heritage and excellence that Crufts represents.”

Ms. Sally Chen, Chairwoman of ELTA, added: “Crufts is a prestigious international canine competition with a rich history, and Taiwan — with its thriving community of animal lovers — is the perfect place to welcome it. We recognize both the emotional connection people have with their pets and the growing market potential. Currently, Taiwan does not yet have a dedicated professional pet sports channel. Beyond delivering high-quality broadcasts and expert Chinese commentary, ELTA hopes to make Crufts more than just a competition to watch. Through our coverage, Taiwanese audiences will experience the charm, intelligence, focus, and glory of these remarkable dogs. Looking ahead, we also plan to develop a brand-new 24/7 pet sports channel.”
In addition, during the Lunar New Year holiday, ELTA will present a special retrospective of Crufts highlights from the past decade. Paired with coverage of the 2026 Winter Olympics, this forms ELTA’s “Dual-Engine Broadcast Special” for the New Year.

From March 5 onward, ELTA will deliver four consecutive days of live Crufts 2026 coverage, opening a new chapter of sports and lifestyle entertainment in Taiwan. Viewers are warmly invited to witness the purest emotional bond between humans and dogs — live on ELTA.
How to Watch Crufts 2026
Feb 14 – Feb 22 Crufts Classic Highlights (Lunar New Year Special)
Mar 5 – Mar 9 Crufts 2026 Live Broadcast
Platforms: Chunghwa Telecom MOD ELTA.tv Hami Video ELTA Sports Channels 1–4
Program Schedule:
https://eltaott.tv/channel/sports_program_detail