The FIFA World Cup 2026™ concluded successfully. As Taiwan’s exclusive broadcast rights agent for the FIFA World Cup™ for four consecutive editions, ELTA Technology (TWSE: 8487) once again delivered outstanding viewership results.
Despite the challenges posed by multiple time zones across the three host nations—the United States, Canada, and Mexico—ELTA successfully overcame widespread pre-tournament concerns over potential viewership performance. Both MOD viewership and OTT subscriptions reached record highs, while sustained engagement across social media platforms further expanded football-related discussions.
These achievements once again demonstrate that world-class football tournaments are steadily fostering a stable and mature viewing culture in Taiwan.
Overcoming Time-Zone Challenges, ELTA’s Total FIFA World Cup™ Viewership Surges by More Than 80%
According to statistics, during the FIFA World Cup 2026™, the tournament’s total TV rating on MOD increased by more than 80% compared with the FIFA World Cup Qatar 2022™(Note 1).
Viewership remained consistently strong across morning live broadcasts, late-night marquee matches, and evening replays. These results demonstrate ELTA’s success in overcoming the challenges of broadcasting across multiple time zones and dispel pre-tournament concerns that the North American host locations and time differences would negatively affect viewership in Taiwan.
In addition to the continued strong support for traditional football powerhouses, a number of classic matchups and major upsets throughout this World Cup also kept audiences highly engaged. This indicates that Taiwan’s football viewership market is gradually evolving beyond interest in a single major tournament and developing into a more stable, long-term viewing habit.
ELTA.tv Subscriptions Surpass the Previous Tournament by 80%, with the Premium Ad-Free Service Earning Strong Recognition
On the OTT front, ELTA.tv also achieved its best performance to date. During the FIFA World Cup 2026™, the number of paid ELTA.tv subscribers increased by more than 80% compared with the FIFA World Cup Qatar 2022™(Note 2), setting another all-time record for the platform.
Among the new offerings, the “Premium Extended Ad-Free” service—introduced for the first time this year—provided more comprehensive live coverage before each match, along with extended post-match content. The service received strong support from football fans and became one of the tournament’s most popular new features, generating even more views than the standard broadcast version.
This World Cup once again demonstrated that, with continued investment in high-quality content and an enhanced viewing experience, fans are willing to support legitimate platforms. It also provides a stronger foundation for ELTA.tv’s long-term membership growth and engagement.
ELTA’s Social Media Views Surpass 800 Million as Football Fever Spreads Nationwide
Beyond television and OTT viewership, ELTA’s social media platforms also delivered their strongest performance to date. By the conclusion of the tournament, FIFA World Cup™-related content had generated more than 800 million total views across Facebook, Instagram, YouTube, and other platforms(Note 3).
Facebook accounted for more than 502 million views, Instagram surpassed 220 million, and YouTube exceeded 100 million. From spectacular goals and real-time short-form videos to post-match studio bonus segments and a wide range of trending content, ELTA’s coverage consistently sparked enthusiastic sharing and discussion among football fans.
Through a comprehensive new-media content strategy, ELTA not only introduced football to a broader younger audience but also successfully extended the excitement of the FIFA World Cup™ beyond live broadcasts and into everyday social media engagement, further expanding the sport’s reach and influence.
ELTA Keeps the Football Momentum Going with UEFA EURO 2028 Coverage
Following the conclusion of the FIFA World Cup™, ELTA.tv will continue expanding its portfolio of exclusive, world-class sports content while strengthening its long-term membership strategy.
In football, ELTA will continue bringing fans flagship competitions such as the Premier League, UEFA Champions League, Serie A, and Bundesliga. ELTA has also announced in advance that it has secured the exclusive broadcasting rights in Taiwan for UEFA EURO 2028, ensuring that the excitement of world-class football continues without interruption.
Fans will not have to wait another four years for a major international tournament—another one will arrive in just two years. ELTA will also provide comprehensive coverage of the qualifying matches and international friendlies, delivering its most extensive football broadcast lineup to date.
In addition, a strong lineup of major sporting events will follow in the second half of the year, including the BWF World Tour, the WTT World Table Tennis Series, the MLB postseason, and the Aichi-Nagoya Asian Games, which begin on September 20.
Together, these events are expected to ignite another wave of sports viewership momentum and carry it through to a wide range of top-tier international competitions in 2027.
ELTA will continue investing in domestic and international sports rights to deliver uninterrupted, premium sports content throughout the year. By bringing fans closer to world-class sporting events, ELTA also remains committed to fostering a healthier, more comprehensive, and sustainable sports content ecosystem in Taiwan.
Notes
1. Comparison of the overall MOD FIFA World Cup™ TV ratings during the FIFA World Cup Qatar 2022™ and the FIFA World Cup 2026™ tournament periods.
2. Comparison of the number of paid ELTA.tv subscribers during the FIFA World Cup Qatar 2022™ and the FIFA World Cup 2026™ tournament periods.
3. During the FIFA World Cup™ tournament period from June 12 to July 20, related content generated approximately 502 million views on Facebook, 220 million views on Instagram, and 100 million views on YouTube, bringing the total number of views to more than 800 million.