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ELTA Technology 【ELTA-Innovation (8487)】 held its board meeting today (November 4) and approved the company’s Q3 2024 financial statements. ELTA reported third-quarter revenue of NT$758 million, representing a substantial 252.56% increase compared to NT$215 million in the same period last year. Cumulative revenue for the first three quarters reached NT$1.189 billion, up 67.94% from NT$708 million a year earlier. Net profit after tax for the first three quarters was NT$135 million, a 43.62% increase compared to NT$94 million in the same period of 2023, with basic earnings per share (EPS) of NT$5.17.

Olympic Momentum and the Ohtani Effect
Driving the “Fan Economy”
Record-High Revenue in ELTA’s 24-Year History

ELTA’s outstanding performance during the first three quarters was fueled by the Paris Olympics and numerous high-profile sporting events throughout the year, including Major League Baseball’s “Shohei Ohtani Fever,” the Chinese Professional Baseball League (CPBL), BWF Badminton World Tour, WTT Table Tennis Tour, Formula 1, and major European football leagues. Revenue for the first three quarters has already surpassed the total for all of last year, marking the highest level in ELTA’s 24-year history. EPS for the first three quarters reached NT$5.17, nearly matching last year’s full-year EPS of NT$5.98. With the Premier12 baseball tournament and other major events coming in Q4, annual profit is expected to reach new heights.

MOD Ratings Leader Boosts Ad Revenue
Sports and Entertainment Dual Strategy Drives Steady Growth

In recent years, ELTA has broadcast over 10,000 hours of live sports annually. With the rise of digital convergence and the growing trend of paid premium content, audience habits have evolved significantly. ELTA has repeatedly achieved top ratings on Chunghwa Telecom’s IPTV MOD platform, while its OTT platform has seen substantial growth in both subscriptions and advertising revenue. Looking ahead, ELTA will continue to pursue its dual-track strategy—combining top-tier sports coverage with quality entertainment and variety programming—aiming for steady growth with continued breakthroughs in 2025.

The most beautiful Summer Olympics in history has officially concluded. ELTA (8487-TW), the exclusive broadcaster for Taiwan, announced today (19th) that its viewership reached record highs. Despite the six-hour time difference between Paris and Taiwan—with over one-third of live events airing after midnight—subscriptions to ELTA’s OTT platform (ELTA.tv) surpassed Tokyo Olympics figures just two days after the Games began and exceeded the Qatar World Cup’s peak within a week. At its highest point, total subscriptions were 1.3 times greater than the World Cup’s record high.

ELTA stated that Taiwan has entered a new era of diverse media consumption, where audiences increasingly embrace the sustainable “pay-for-quality-sports” model. Overcoming the time-zone challenge, ELTA partnered with Chunghwa Telecom (2412-TW) to provide 24-hour non-stop coverage totaling 2,500 hours of premium Olympic programming—defying early skepticism from some platforms and setting a new milestone in Taiwan’s sports broadcasting history.

Paris Olympics ratings remained strong. ELTA’s overall MOD live ratings reached more than 70% of those from the “no time difference” Tokyo Olympics. Replay ratings during the event were also 30% higher than those of Tokyo, showing that viewers continuously followed Olympic action—whether through live broadcasts, daytime replays, or on-demand (VOD) viewing—surpassing Tokyo’s overall performance.

ELTA reported that the peak viewership occurred when badminton duo Lee Yang and Wang Chi-Lin clinched the gold medal, achieving a record 9.14 rating on MOD—the highest of 2024. Boxer Lin Yu-Ting’s gold medal match also set a new record for ELTA’s top late-night rating at 3 a.m.

Originally planning for 500 hours of localized Mandarin coverage, ELTA and Chunghwa Telecom expanded production by 1.4× to reach 700 hours. The detailed, diverse, and high-quality broadcasts overcame time-zone limits and captured audience attention, driving significant advertising gains. Within just two days of the opening ceremony, ELTA’s MOD ad revenue had already met its target—ultimately reaching 1.5× that of the Tokyo Olympics.

Source: https://news.cnyes.com/news/id/5688938

The Subscription Era Has Arrived: ELTA.tv Subscribers Surpass Previous Olympics
Paid Subscriptions 1.3× Higher Than Qatar World Cup Peak

The most beautiful Summer Olympics in history has officially concluded, and ELTA (8487-Innovation), Taiwan’s exclusive broadcaster for the Paris 2024 Games, achieved record-breaking viewership. Despite the six-hour time difference between Paris and Taiwan—with over one-third of live coverage airing after midnight—ELTA’s OTT platform (ELTA.tv) surpassed its Tokyo Olympics subscription record within just two days of the Games’ start, and one week later exceeded the peak performance of the Qatar World Cup. At its highest point, total subscriptions reached 1.3 times that of the World Cup’s record peak.

As Taiwan enters a new era of diversified media consumption, audiences are increasingly embracing the sustainable model of “pay-per-view for premium sports content.” Overcoming time-zone challenges, ELTA and its strategic partner Chunghwa Telecom delivered 24-hour non-stop coverage, totaling 2,500 hours of world-class Olympic programming. The success defied early skepticism from some platforms and marked a new milestone in Taiwan’s sports broadcasting industry.

Paris Olympics Outperform Tokyo in Engagement
MOD ELTA Channel Ad Revenue Up Nearly 50%

Viewership for the Paris Olympics remained outstanding. ELTA’s overall MOD live ratings reached over 70% of the Tokyo 2020 levels (which had no time difference), while Olympic replays outperformed Tokyo’s by more than 30%. This demonstrated that audiences closely followed the Games—whether live, replayed during the day, or viewed on-demand (VOD)—exceeding total engagement metrics from the previous Olympics.

The highest ratings were achieved during the thrilling gold medal victory of badminton duo Lee Yang and Wang Chi-Lin, with a peak MOD rating of 9.14—the highest of 2024. Boxer Lin Yu-Ting’s gold medal bout also set a record for ELTA’s highest late-night rating in channel history.

Originally planning for 500 hours of localized Mandarin commentary, ELTA and Chunghwa Telecom expanded coverage by 1.4× to 700 hours, delivering rich, diverse, and precisely produced programming that overcame time-zone barriers to capture audiences’ attention. This strong engagement also boosted advertising performance—MOD ad revenue met its target just two days after the opening ceremony and ultimately reached 1.5× that of the Tokyo Olympics.

329 Gold Medals Covered Without Missing a Beat
ELTA Sports Channel Fanbase Surpasses 2 Million

Online discussions around the Games were vibrant, with ELTA’s instant highlight sharing driving further growth and loyalty among fans. During the Paris Olympics, ELTA’s combined sports channel social media following across Facebook, Instagram, YouTube, and Threads exceeded 2 million, cementing its position as Taiwan’s most influential sports media brand.

Ahead of the Games, ELTA pledged to deliver uninterrupted coverage of all 329 gold medal events—serving viewers across 47 sports, from traditional favorites like athletics, swimming, gymnastics, badminton, table tennis, basketball, volleyball, and football, to emerging sports such as skateboarding, surfing, breaking, and sport climbing. This “watch what you love” strategy ensured every audience segment had their own way to engage.

ELTA’s social platforms, including Facebook, Instagram, YouTube, and Threads, collectively surpassed 2 million followers. Notably, ELTA Sports’ Facebook page became the first Taiwanese sports channel to exceed 1 million followers, solidifying its role as the top local hub for Olympic and sports-related discussions.

ELTA Continues Deep Commitment to Sports Broadcasting
Paralympics Begin August 29 – Support Taiwan’s Athletes and Legal Viewing

Following the conclusion of the Paris Olympics, ELTA TV and Chunghwa Telecom’s Hami Video will continue to lead Taiwan’s sports media coverage, immediately shifting focus to both domestic grassroots competitions (e.g., bodybuilding, badminton, street dance) and top-tier international events including the BWF World Tour, WTT Table Tennis Tour, English Premier League, UEFA Champions League, NFL, Formula 1, and daily MLB broadcasts.

Starting August 29 (Taiwan time), ELTA will broadcast the 2024 Paris Paralympics, featuring 13 Taiwanese athletes competing on the world stage. Together with Chunghwa Telecom, ELTA will provide high-quality Paralympic coverage as part of Taiwan’s sports equality initiative, inviting domestic media to participate in free public broadcasts and encouraging citizens to cheer for Taiwan’s Paralympians.

Through the Paris 2024 broadcast, ELTA successfully inspired nationwide support for Taiwan’s sports media industry. With the help of Chunghwa Telecom’s MOD and Hami Video platforms, the company ensured Taiwan’s athletes—and the many behind-the-scenes heroes—were seen and celebrated. ELTA also reaffirms its ongoing mission as a “pioneer against piracy,” safeguarding a fair and healthy media ecosystem.

Taiwan’s leading financial magazine *Wealth Magazine* celebrates its 50th anniversary this year under the theme of “Innovation, Sustainability, and Cross-Generations.” To mark the milestone, the publication selected 50 individuals—past, present, and future—whose contributions have had a profound impact on Taiwan’s development, representing the driving force behind the nation’s continuous growth. ELTA Technology Chairperson Sally Chen was honored as one of the “50 Most Influential Figures,” recognized in the “Innovation – Pioneers/Trailblazers” category for her groundbreaking achievements in sports broadcasting and new-media streaming. The award was personally presented by President Lai Ching-Te.


(Photo) ELTA Chairperson Sally Chen receives the “Top 50 Influential Figures – Innovation: Pioneer/Trailblazer” Award

Chairperson Sally Chen remarked, “I am deeply grateful to *Wealth Magazine* for this recognition. Being named one of the ‘Top 50 Influential Figures’ is not only an honor for the ELTA brand but also a tribute to our team and partners. True influence carries responsibility and quality—ELTA will continue to work with our partners to create inspiring sports broadcasts and premium content that move audiences.”

Founded in 2000, ELTA Technology has navigated the challenges of the internet bubble and evolved alongside its long-time partner Chunghwa Telecom through multiple stages of digital transformation. Today, ELTA leads Taiwan’s digital media landscape with sports broadcasting as its core, becoming the first fully digital new-media company listed on the Taiwan Stock Exchange (Innovation Board, ticker: 8487).

In its feature article, *Wealth Magazine* wrote: “With the spirit of a fearless pioneer, Sally Chen has led ELTA to continuous innovation, establishing it as a founding force in online multimedia broadcasting. Amid the global wave of digital convergence, ELTA’s years of quiet cultivation have finally borne fruit, elevating it to Taiwan’s No.1 brand in sports streaming.”


(Photo) ELTA Chairperson Sally Chen with *Wealth Biweekly* President Hsieh Chin-Ho

Partnering with Chunghwa Telecom on MOD and Hami Video
ELTA’s Paris 2024 Olympic Coverage Highly Anticipated
ELTA has long collaborated with Chunghwa Telecom to deliver diverse and high-quality sports and entertainment programming through the dual platforms of MOD and Hami Video OTT. By leveraging cross-screen connectivity between large and small devices and incorporating interactive social marketing, ELTA successfully engages a wide range of audiences while strengthening brand loyalty.

Looking ahead, ELTA will continue to uphold its passion and professionalism, joining hands with Chunghwa Telecom to bring audiences the spectacular “2024 Paris Olympic Games.” The company aims to cheer for both Team Taiwan and athletes from around the world, creating unforgettable memories for viewers during what is expected to be the most captivating Olympic coverage ever.


(Photo) ELTA Chairperson Sally Chen receives congratulations from her team (left: Chief Content Officer Jiang Wei-Ling; right: Chief Financial Officer Hsu Mu-Chun)


(Photo) Group photo of President Lai Ching-Te with this year’s *Wealth Magazine* “Top 50 Influential Figures” honorees

Four Major Broadcasters Join Forces
Over 2,500 Hours of Olympic and Paralympic Coverage Promoting Sports Equality

The world’s most anticipated sporting event, the 2024 Paris Olympic Games, will officially begin on July 27 (Taiwan time) and continue for 17 days. Following Team Taiwan’s record-breaking performance at the Tokyo Olympics with 2 gold, 4 silver, and 6 bronze medals, more than 50 Taiwanese athletes are expected to compete in Paris, the “City of Lights,” in pursuit of the highest honors in global sports. The 2024 Paris Paralympics will follow on August 29, with Taiwanese athletes once again taking part.

With only 40 days until the Paris Olympics, the broadcasting plan has been officially announced: Chunghwa Telecom, ELTA TV, Public Television Service (PTS), and Chinese Television System (CTS) will jointly present more than 2,500 hours of Olympic and Paralympic coverage, enabling audiences across Taiwan to enjoy live sports anytime, anywhere, while supporting “Sports Equality” and cheering for Team Taiwan.

Over 2,500 Hours of Combined Olympic and Paralympic Coverage
Real-Time Access to Every Moment of Team Taiwan’s Journey

Guided by the Sports Administration under the Ministry of Education, this year’s joint Olympic and Paralympic broadcast will feature four major platforms: IPTV and OTT broadcasters Chunghwa Telecom and ELTA, and terrestrial networks PTS and CTS (the latter also carried by cable systems). Events will air across Chunghwa Telecom’s MOD IPTV platform, Hami Video OTT, and terrestrial and cable TV networks.

Chunghwa Telecom, participating in Olympic broadcasting for the fifth consecutive time, will provide the most extensive live coverage in Taiwan—some in 4K quality—through an exclusive “Paris Olympics Zone.” The service will feature innovative technologies such as AR and ultra-slow-motion replays, offering an immersive viewing experience. Additional features include “Medal Alert” push notifications and “Hot Replay” functions that help viewers instantly locate key highlights and medal moments. Both Hami Video and MOD set-top boxes have received ISO 14067 carbon footprint certification, echoing the Paris Olympics’ commitment to ESG principles.

ELTA Sports Channels 1–4 will deliver more than 500 hours of Mandarin commentary, backed by a 100-member production team and over 50 professional anchors and analysts, providing clear, in-depth coverage of every Team Taiwan event and adapting swiftly to the fast-changing Olympic atmosphere.

The OTT streaming platforms Hami Video and ELTA.tv will also introduce three dedicated Olympic channels—ELTA Olympic 1, 2, and 3—bringing a total of 7 channels and nearly 1,000 hours of comprehensive coverage. Fans can follow Team Taiwan’s performances live and on the go through mobile devices.

Public Television Service (PTS) will broadcast key events featuring Taiwanese athletes, including badminton stars Tai Tzu-Ying, Chou Tien-Chen, and the doubles pair Lee Yang/Wang Chi-Lin; judo champion Yang Yung-Wei; weightlifter Kuo Hsing-Chun; tennis players Hsieh Su-Wei and Tsao Chia-Yi; gymnasts Tang Chia-Hung and Ting Hua-Tien; and table tennis players Lin Yun-Ju and Chuang Chih-Yuan, along with swimmers and boxers across various weight classes. Anchors Chen Ya-Li and Tu En-Chen will lead coverage of the opening and closing ceremonies, joined by broadcasters Chien Wei-Cheng, Cheng Ping-Chen, and Tsai Po-Yu, who will bring Taiwan’s golden moments to life.

CTS has also ramped up its sports broadcasting capacity for the 2024 Paris Olympics, assembling a team of veteran anchors and expert commentators for detailed play-by-play analysis. Sports anchor Cheng Ya-Fang will report live from Paris, bringing the latest updates directly from the Olympic venues.

Following the Olympics, the Paris Paralympic Games will take place starting August 29 (Taiwan time). ELTA will once again deliver coverage for the second consecutive Paralympics, broadcasting more than 75 hours of Mandarin-language live content across ELTA Sports Channels 1–4, in partnership with PTS and CTS. The joint effort invites viewers to support Paralympic athletes and embrace the spirit of “We All Love Sports—We Are All Equal.”




(Photo) At the Paris Olympics and Paralympics Joint Broadcast Press Conference, Minister of Environment Dr. Peng Chi-Ming discussed ESG and the “Green Olympics,” joined by Deputy Minister Chang Liao Wan-Chien from the Ministry of Education.

How to Watch the 2024 Paris Olympics:
【Television Platforms】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–4 (CH200–203)
Program schedule: https://eltaott.tv/channel/sports_program_detail
(ELTA Sports 1 & 2 provide 4K UHD broadcast service)

Terrestrial TV: Public Television Service (PTS)
PTS Main Channel (CH13), PTS 3
Program schedule: www.facebook.com/ptssports/

Terrestrial TV: Chinese Television System (CTS)
CTS Main Channel (Digital TV CH19, Cable TV Central Region CH11, North/East/South/Islands CH12)
Program schedule: https://www.cts.com.tw/schedule/

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/ (some broadcasts available for free)
- ELTA TV http://elta.tv/
ELTA Sports 1–4; ELTA Olympic Channels 1–3

How to Watch the 2024 Paris Paralympics:
【Television Platforms】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–4 (CH200–203)
Program schedule: https://eltaott.tv/channel/sports_program_detail

Terrestrial TV: Public Television Service (PTS)
PTS Channels
Program schedule: www.facebook.com/ptssports/

Terrestrial/Cable TV: Chinese Television System (CTS)
CTS Channels
Program schedule: https://www.cts.com.tw/schedule/

【Online/Mobile Platforms】
- Hami Video http://hamivideo.hinet.net/
- ELTA TV http://elta.tv/ (some broadcasts available for free)
ELTA Sports 1–4

(CNA Reporter Su Ssu-yun, Taipei, June 17) The Paris Olympics and Paralympics will take place in July and August respectively. ELTA held a press conference today announcing that four major broadcasters—Chunghwa Telecom, ELTA TV, Public Television Service (PTS), and Chinese Television System (CTS)—will jointly provide over 2,500 hours of Olympic and Paralympic coverage to cheer for Taiwan’s athletes.

ELTA hosted the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference this afternoon, attended by Minister of Environment Peng Chi-Ming, Deputy Minister of Education Chang Liao Wan-Chien, Chinese Taipei Olympic Committee President Lin Hong-Dow, Chinese Taipei Paralympic Committee Vice President Chang Lei-Ming, Chunghwa Telecom Chairman Kuo Shui-Yi, Public Media Group Chairman Hu Yuan-Hui, and ELTA Chairperson Sally Chen.

President Lai Ching-Te delivered remarks via video, encouraging citizens to cheer for Team Taiwan as the Games approach. Premier Cho Jung-Tai also appeared via video, inviting the public to support Taiwan’s heroes and become the strongest backing for the national team.

This year’s Paris Olympics are regarded as the most environmentally friendly in history. Minister Peng highlighted five ESG priorities: setting carbon neutrality goals, achieving RE100-compliant renewable power use at all venues, utilizing 95% existing or renovated facilities, implementing zero-waste circular resource use, and promoting green transportation.

Deputy Minister Chang Liao Wan-Chien noted that the National Sports Training Center has invested unprecedented resources this year, emphasizing the collection of intelligence to help athletes perform at their best. He expressed special thanks to ELTA for enabling sports fans to support Taiwan’s athletes through live broadcasts.

Guided by the Sports Administration’s Sports Development Fund under the Ministry of Education, the joint broadcast initiative features Chunghwa Telecom, ELTA, PTS, and CTS across multiple platforms—Chunghwa Telecom MOD, OTT services, and terrestrial TV.

Chunghwa Telecom, participating in its fifth consecutive Olympic broadcast, will again provide the most live coverage hours in Taiwan. In addition to offering an exclusive “Paris Olympics Zone,” it features innovations such as AR visuals and ultra-slow-motion replays for a next-level viewing experience. “Medal Alerts” and “Hot Replay” functions allow users to receive push notifications when Team Taiwan competes and instantly revisit key highlights.

ELTA Sports Channels 1–4 will provide over 500 hours of Mandarin commentary, supported by nearly 100 production staff and over 50 professional anchors and analysts to deliver clear and insightful coverage.

OTT streaming will also receive a major upgrade, as Chunghwa Telecom’s Hami Video and ELTA.tv introduce ELTA Olympic Channels 1, 2, and 3, collectively offering seven channels and nearly 1,000 hours of content with professional commentary.

For the Paris Paralympics, ELTA TV will broadcast more than 75 hours of Mandarin-language live programming through Channels 1–4, in collaboration with PTS and CTS, supporting the sports equality spirit of “We All Love Sports – We Are All the Same.”

To protect broadcast rights, ELTA, the exclusive broadcaster for Taiwan, will organize an anti-piracy task force during the Games to take necessary legal action against unauthorized or illegal streaming activities, safeguarding the rights of official broadcasters. (Editor: Lin Hsing-Meng) 1130617


(Photo) ELTA held the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference in Taipei on June 17. ELTA Chairperson Sally Chen (front, right 3) is pictured with badminton players Wang Chi-Lin (front, right), Lee Yang (front, right 2), boxer Huang Hsiao-Wen (front, right 4), and table tennis player Lin Yun-Ju (front, left 2). Photo by CNA reporter Hsu Chao-Chang, June 17, 2024.


(Photo) Minister of Environment Peng Chi-Ming speaks at the 2024 Paris Olympics and Paralympics Joint Broadcast Press Conference in Taipei on June 17, noting that the Paris Olympics emphasize sustainability with five ESG priorities: carbon neutrality, RE100 power compliance, 95% venue reuse, zero waste, and green transportation. Photo by CNA reporter Hsu Chao-Chang, June 17, 2024.

Source: https://www.cna.com.tw/news/aspt/202406170211.aspx

ELTA Technology 【ELTA-Innovation (8487)】 held its 2024 Annual Shareholders’ Meeting today (June 21), during which the 2023 financial statements and earnings distribution proposal were approved. For fiscal year 2023, ELTA recorded operating revenue of NT$968,411 thousand, remaining roughly consistent with NT$981,131 thousand in 2022. Net profit after tax reached NT$136,163 thousand, representing an increase of NT$75,023 thousand from the NT$61,140 thousand recorded in 2022—a substantial growth of 122.71%. Basic earnings per share (EPS) for 2023 were NT$5.98, marking an impressive 112.81% increase compared to NT$2.81 in 2022.

The shareholders’ meeting also approved the 2023 earnings distribution plan, which includes a proposed cash dividend of NT$4.5 per share. Based on a recent share price of NT$80, this represents a cash dividend yield of 5.62%.

Reviewing the 2023 operational performance, ELTA achieved historic highs in net profit after tax, earnings per share, and cash dividend per share—all record-breaking milestones in the company’s 24-year history. Notably, the company’s return on equity (ROE) reached an outstanding 31.88%, thanks to the collective efforts of all employees.

Additionally, ELTA’s business performance in the first quarter of 2024 continued to meet market expectations. Despite the absence of a major event such as last year’s World Baseball Classic, the company still posted an EPS of NT$1.08 for the quarter—further underscoring its “no off-season” operational goal.

Looking ahead to full-year 2024, the upcoming Paris Olympics in July and numerous exciting domestic and international sports events will serve as major growth catalysts. With sports broadcasting as its core driver and entertainment content as a complement, ELTA will continue leveraging its dual-platform strategy across MOD and OTT, integrating strong subscription and advertising performance. The year 2024 is expected to be one of steady growth with strong breakout potential.

ELTA Technology (8487), Taiwan’s first new-media company dedicated to sports broadcasting, was officially listed today (March 26) on the Taiwan Stock Exchange’s Innovation Board, marking another strong addition to the platform.

The listing and opening ceremony took place at the TWSE Information Hall, with ELTA Chairperson Sally Chen joined by Chunghwa Telecom Chairman Kuo Shui-Yi, TWSE General Manager Chien Li-Chung, Hung Yuan Securities Chairman Chiang Ke-Chin and General Manager Lin Cheng-Min, Deloitte Taiwan Chairman Shao Chih-Ming, Deputy COO Wu Shih-Chung, and CPAs Lin Wen-Chin and Liu Yi-Ching. Together with ELTA employees, the executives struck the opening gong at 9:00 a.m. to celebrate this historic milestone. ELTA debuted on the Innovation Board at its offering price of NT$50 per share, soaring by 56% upon market opening.



ELTA Chairperson Sally Chen stated: “Throughout our journey, we are deeply grateful for everyone who has supported our growth. ELTA will continue to stand firmly on the Chunghwa Telecom MOD platform, writing history through sports broadcasting and connecting the world through digital media, creating a win-win future for shareholders, employees, partners, and audiences.”


(Photo) ELTA Technology Chairperson Sally Chen

ELTA focuses on expanding its presence in the new-media market through Chunghwa Telecom’s MOD and OTT streaming platforms—setting itself apart from traditional cable TV networks. Equipped with advanced media technology capabilities, ELTA continues to innovate amid evolving technologies such as 5G, AI, and metaverse-based virtual media applications. By continuously adopting 4K, AR, VR, and multi-angle broadcasting technologies, the company pioneers new methods in large-scale sports event broadcasting. These innovations have helped ELTA build a strong reputation and leadership position in Taiwan’s new-media sports broadcasting market. ELTA also maintains strong partnerships with international sports rights holders, creating Taiwan’s premier sports broadcasting platform and offering integrated streaming services to viewers and partners alike, establishing high barriers to entry in the industry.

Operating under a dual-engine strategy combining sports broadcasting with drama and entertainment content, ELTA delivers diverse and high-quality programming that attracts audiences across different interests—fostering brand loyalty and expanding its viewer base.


(Photo) Chunghwa Telecom Chairman Kuo Shui-Yi and ELTA Technology Chairperson Sally Chen

Operationally, ELTA achieved a pre-tax profit of NT$172 million in 2023, representing a 130% increase year-over-year. EPS for 2023 reached NT$5.98, significantly higher than NT$2.81 in 2022. The company’s gross profit margin rose from 19.36% in 2022 to 35.41% in 2023, marking a record high since its founding. Return on equity also improved from 20.39% in 2022 to 31.88% in 2023—demonstrating outstanding profitability and financial performance. Additionally, revenue for January–February 2024 grew by 7.58% compared with the same period last year, underscoring steady year-over-year growth.

Looking ahead, ELTA will continue implementing its “year-round, no off-season” event strategy to further expand its audience base and solidify growth for 2024. Moreover, in the second half of the year, ELTA will once again partner with Chunghwa Telecom to broadcast the Paris Olympics—expected to drive record-high viewership and contribute strong growth momentum to ELTA’s 2024 performance.

The book-building auction for ELTA Technology Co., Ltd. (8487), underwritten by Hung Yuan Securities, for its initial listing on the Taiwan Innovation Board was successfully completed at 10:00 a.m. on March 15 at the Taiwan Stock Exchange. A total of 1,350 lots were offered through competitive bidding, with winning bids ranging from NT$71.25 to NT$98.40 per share. The weighted average winning price was NT$74.46 per share. The auction attracted strong investor interest, with a total of 8,164 valid bids submitted—representing an oversubscription ratio of 6.05 times. ELTA is scheduled to be officially listed on the Taiwan Innovation Board on March 26, with a final underwriting price set at NT$50 per share.

Unlike traditional television broadcasters, ELTA focuses on advancing new-media broadcasting technologies with a dual-engine strategy centered on sports programming and supported by entertainment content. By building Taiwan’s leading sports broadcasting platform, ELTA provides integrated streaming and content delivery services for both viewers and platform partners. With the continuous evolution of communication technologies such as 5G, AI, VR, AR, and metaverse-based virtual media applications, ELTA continues to pioneer innovative broadcasting methods for major sports events, strengthening its brand reputation and fostering strong partnerships with international sports rights holders and signal distributors—establishing a significant competitive edge.

As the mobile-driven OTT and streaming video market continues to expand, ELTA has partnered with Chunghwa Telecom to deliver sports and entertainment content on the Hami Video OTT platform, while also developing its own ELTA.TV service to cater to sports fans. By continuously securing exclusive broadcasting rights for major global sporting events, ELTA has cultivated a dedicated viewer base and established itself as a leading OTT sports streaming platform. Simultaneously, by acquiring exclusive and popular drama content, ELTA enhances engagement among entertainment audiences and further strengthens its position in the competitive OTT market.

In fiscal year 2023, ELTA achieved a pre-tax profit of NT$172 million, marking a 130% year-over-year increase and reaching a five-year high. Earnings per share (EPS) after tax reached NT$5.98, reflecting outstanding financial performance. Leveraging its “year-round, no off-season” event programming strategy, ELTA’s operations continued positive growth into 2024, with revenue for the first two months increasing by 7.58% compared to the same period in 2023. In July 2024, ELTA will broadcast the Paris Olympics—its fourth consecutive Games as Taiwan’s exclusive rights holder—in partnership with Chunghwa Telecom. This milestone is expected to inject strong growth momentum into ELTA’s 2024 operations and further expand its market scale.

This summer, the world’s biggest sporting event—the 2024 Paris Olympic Games—will officially open on July 26. MOD ELTA TV proudly announces that it has secured exclusive rights as Taiwan’s official broadcaster for all Olympic events. This marks ELTA’s fifth consecutive Summer Olympics broadcast and the fourth time it has been granted full coverage rights for Taiwan, continuing its commitment to providing audiences with the most comprehensive Olympic viewing experience.

Partnering with Chunghwa Telecom for Complete Olympic Coverage
ELTA Achieves a New Milestone with Official Public Listing
ELTA’s Olympic journey began with the 2008 Beijing Olympics, and since then, the brand has become synonymous with Olympic broadcasting in Taiwan. Overcoming the challenges of the COVID-delayed Tokyo 2020 Games, ELTA and long-term partner Chunghwa Telecom accompanied Taiwanese audiences as Team Taiwan achieved its best-ever Olympic performance, igniting nationwide sports enthusiasm. In 2024, ELTA once again serves as Taiwan’s exclusive official broadcaster, continuing to deliver professional, full-scale Olympic coverage for an all-around viewing experience. ELTA Technology (8487), committed to sustainable development, is set to be officially listed on the Taiwan Stock Exchange in the first quarter of 2024—becoming the nation’s first fully new-media listed company. On March 1, ELTA held a corporate performance conference outlining its annual goals and its mission to foster a sustainable ecosystem for Taiwan’s new-media sports broadcasting industry.

Paris Hosts Its First Summer Olympics in a Century
ELTA Brings Viewers “The Sustainable Olympics”
The 2024 Paris Olympics will mark the French capital’s third time hosting the Games—and the first in a century since 1924. This historic event symbolizes the world’s recovery from the pandemic and a new era of “Sustainable Olympics.” In a major departure from tradition, Paris will transform its iconic landmarks into competition venues: beach volleyball at the Eiffel Tower, 3x3 basketball, BMX, skateboarding, and breaking at Place de la Concorde, and equestrian events at the Palace of Versailles. An impressive 95% of venues will be existing facilities or urban landmarks, embracing environmental sustainability while giving the city renewed meaning through sport.
The 2024 Games will also make history with full gender equality among athletes. The official emblem itself reflects the organizing committee’s commitment to gender balance. In addition, breaking (“breakdancing”) will debut as an official Olympic sport, with 32 top B-Boys and B-Girls from around the globe competing for the highest honor in their field.

Taiwan Has Secured 26 Olympic Quotas So Far—and Counting
Elite Athletes Ready to Compete on the Global Stage
The Paris Olympics will feature 329 events across 32 sports. According to Taiwan’s Sports Administration, Team Taiwan has already qualified for 26 spots in eight disciplines, including table tennis, shooting, swimming, athletics, boxing, canoeing, archery, and taekwondo. Badminton stars Tai Tzu-Ying, Chou Tien-Chen, and the doubles pair Lee Yang/Wang Chi-Lin are also competing in BWF World Tour tournaments to earn Olympic ranking points and are expected to represent Taiwan once again. Meanwhile, athletes in judo, weightlifting, tennis, and golf are intensively training to secure additional Olympic berths for Team Taiwan.

An “Unprecedented” Olympic Broadcast Experience
Watch the Paris Olympics on MOD, Hami Video, and ELTA TV
This will be ELTA’s fifth Summer Olympics broadcast, and building on its extensive experience, the 2024 Paris Games will further solidify its position as Taiwan’s leading new-media sports brand. Riding the momentum of 5G and AI technology, ELTA will once again partner with Chunghwa Telecom to connect the world through digital media, creating a win-win ecosystem for shareholders, employees, partners, and audiences alike.
From July 27 to August 12, viewers can enjoy the unprecedented excitement of the Paris Olympics simply by tuning in via Chunghwa Telecom MOD on TV or streaming on Hami Video and ELTA TV mobile platforms. Join ELTA in cheering for Taiwan’s athletes as they transform their hard work and dedication into glory on the global stage.

【How to Watch the 2024 Paris Olympics】
Live Schedule:
https://eltaott.tv/channel/sports_program_detail
【TV Platform】
IPTV: Chunghwa Telecom MOD
ELTA Sports Channels 1–3 (CH200–202)
【Online/Mobile Platforms】
Hami Video Sports: http://hamivideo.hinet.net/
ELTA TV: http://elta.tv/

ELTA Technology to Be Listed in Late March; Q3 2024 Outlook Focused on the Paris Olympics
Taiwan’s leading sports broadcaster, ELTA Technology Co., Ltd. (Stock Code: 8487), officially received approval from the Taiwan Stock Exchange in late December to become the nation’s first fully new-media listed company. Amid the global wave of digital transformation, ELTA plans to debut on the Taiwan Innovation Board under the Digital Cloud category in late March 2024. The company is also preparing to broadcast this summer’s grandest global sporting event—the 2024 Paris Olympic Games—marking its fourth consecutive term as Taiwan’s exclusive media rights holder. ELTA will host its pre-listing performance presentation on March 1, 2024 (Friday) at the Grand Hyatt Taipei, with Hung Yuan Securities as the lead underwriter.

ELTA Chairperson Sally Chen stated: “Securing the Taiwan exclusive broadcast rights for the Summer Olympics for four consecutive Games is a remarkable recognition from the International Olympic Committee (IOC). Since launching our new media division in 2008, ELTA has partnered with Chunghwa Telecom to advance with the era of digital convergence, using sports broadcasting to write history. For the Paris Olympics, ELTA will again collaborate with Chunghwa Telecom to bring cutting-edge broadcasting technology to audiences, revolutionizing the eye economy through device interoperability—maximizing viewer engagement and corporate profitability.”

Founded in 2000, ELTA focuses on two core business areas: digital content and media advertising. Its digital operations include channel management, streaming services, and content sublicensing. Partnering with Chunghwa Telecom’s MOD platform, ELTA continues to push the boundaries of digitalization in sports and entertainment by introducing technologies such as 4K, AR, VR, and multi-angle broadcasting. With extensive experience covering international events—including the IOC, FIFA, and other global federations—ELTA has established itself as Taiwan’s most innovative leader in new-media sports broadcasting and developed strong working relationships with international rights holders and signal distributors.

Since 2008, ELTA has secured broadcast rights for five Summer Olympic Games (including Paris 2024), four Asian Games, and four FIFA World Cups. Among these, it has held exclusive Taiwan rights for four Olympics, two Asian Games, and three World Cups across free-to-air, cable, and online television. Additionally, it holds exclusive rights for MLB, the BWF World Tour, and the English Premier League, and since December 2023, the NFL. Combined with advanced broadcasting technology, high-definition quality, and integrated services for both audiences and platforms, ELTA has successfully built a strong and reputable sports broadcasting brand.

Operationally, ELTA reported 2023 revenue of NT$968 million, comparable to 2022’s NT$981 million, but with record-breaking profitability. EPS rose sharply to NT$5.98 in 2023, up from NT$2.81 in 2022. The company’s gross profit margin also improved significantly—from 19.36% in 2022 to 35.41% in 2023—achieving its highest profitability in history and demonstrating exceptional operational performance.

In 2024, in addition to the confirmed Paris Olympic broadcast rights, ELTA has secured multi-year contracts for numerous domestic and international events spanning team and individual sports. The company’s strategy is to maintain a “year-round, no off-season” event schedule, creating continuous industry momentum and establishing a sustainable long-term operating model.

Looking ahead, beyond strengthening its sports broadcasting dominance, ELTA will expand its entertainment channels—ELTA General and ELTA Drama. Each season, the company will add 2–3 new hit dramas or animations from China, Korea, and Japan, including popular titles such as *Lost You Forever*, *Love Like the Galaxy*, *The Story of Minglan*, *Nothing Gold Can Stay*, *Agency*, *What’s Wrong with Secretary Kim*, *Taxi Driver*, *Doctor-X*, and *Demon Slayer*. This strategy aims to meet audience demand, boost engagement, and increase both viewing time and ratings, driving revenue growth for MOD and OTT platforms. The upcoming Paris Olympics broadcast in July 2024 is also expected to further expand ELTA’s operational scale and profitability.


(Photo) ELTA Technology Chairperson Sally Chen

Media Contacts:

ELTA Technology Co., Ltd. – Industry Media Contact: Shieh, Szu-Yi (02)2341-1100

Hung Yuan Securities Co., Ltd. – Underwriting Department: Liu, Shu-Fen (02)2700-8899 ext. 8350

Hung Yuan Securities Co., Ltd. – Underwriting Department: Yu, Chao-Chun (02)2700-8899 ext. 8318