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ELTA: Paris Olympics Achieves Great Results – MOD Viewership/OTT Subscription/Ad Revenue Surpass Previous Games
August 20, 2024
The most beautiful Summer Olympics in history has officially concluded. ELTA (8487-TW), the exclusive broadcaster for Taiwan, announced today (19th) that its viewership reached record highs. Despite the six-hour time difference between Paris and Taiwan—with over one-third of live events airing after midnight—subscriptions to ELTA’s OTT platform (ELTA.tv) surpassed Tokyo Olympics figures just two days after the Games began and exceeded the Qatar World Cup’s peak within a week. At its highest point, total subscriptions were 1.3 times greater than the World Cup’s record high.
ELTA stated that Taiwan has entered a new era of diverse media consumption, where audiences increasingly embrace the sustainable “pay-for-quality-sports” model. Overcoming the time-zone challenge, ELTA partnered with Chunghwa Telecom (2412-TW) to provide 24-hour non-stop coverage totaling 2,500 hours of premium Olympic programming—defying early skepticism from some platforms and setting a new milestone in Taiwan’s sports broadcasting history.
Paris Olympics ratings remained strong. ELTA’s overall MOD live ratings reached more than 70% of those from the “no time difference” Tokyo Olympics. Replay ratings during the event were also 30% higher than those of Tokyo, showing that viewers continuously followed Olympic action—whether through live broadcasts, daytime replays, or on-demand (VOD) viewing—surpassing Tokyo’s overall performance.
ELTA reported that the peak viewership occurred when badminton duo Lee Yang and Wang Chi-Lin clinched the gold medal, achieving a record 9.14 rating on MOD—the highest of 2024. Boxer Lin Yu-Ting’s gold medal match also set a new record for ELTA’s top late-night rating at 3 a.m.
Originally planning for 500 hours of localized Mandarin coverage, ELTA and Chunghwa Telecom expanded production by 1.4× to reach 700 hours. The detailed, diverse, and high-quality broadcasts overcame time-zone limits and captured audience attention, driving significant advertising gains. Within just two days of the opening ceremony, ELTA’s MOD ad revenue had already met its target—ultimately reaching 1.5× that of the Tokyo Olympics.
Source: https://news.cnyes.com/news/id/5688938