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2022 World Cup™ Opening Week Broadcast Momentum – ELTA Sparks Viewership Boom, Subscriptions and Ads Surpass Tokyo Olympics
November 23, 2022
The FIFA World Cup™ returns once again to ignite national passion! For the first time in history, the tournament is being held in the Northern Hemisphere winter, transforming the usual “summer football fever” into a new wave of “winter World Cup madness.” As the exclusive Taiwan broadcast agent for the 2022 FIFA World Cup™, MOD ELTA TV achieved outstanding ratings and subscription numbers within the first three days before kickoff. With cutting-edge broadcast technology and ongoing match excitement, the fever is expected to continue until the championship match on December 18.
Qatar World Cup Ratings Surge
ELTA’s Subscribers and Ad Revenue Surpass Tokyo Olympics
After four days of matches, the 2022 FIFA World Cup™ has already delivered nonstop surprises—from the stunning opening ceremony led by actor Morgan Freeman, to England’s six-goal debut, Argentina’s shocking loss to Saudi Arabia, and France’s impressive start hinting at a title defense. Meanwhile, thanks to NBA legend Dwight Howard’s recent arrival in Taiwan’s T1 League, local football discussions have surged. Chunghwa Telecom MOD achieved impressive ratings exceeding 1.2 multiple times, while ELTA.tv subscriptions have already surpassed those of the Tokyo Olympics.
Due to the fast-paced nature of football, halftime ad slots are in particularly high demand, pushing ad revenues beyond those of the Tokyo Olympics. As the tournament heats up and major powerhouses like Germany, Belgium, Spain, and Croatia take the stage, all exclusive on MOD/Hami Video/ELTA.tv, subscription and rating numbers are expected to rise even higher.
High-Tech Broadcast Enhancements SAOT and AR Bring Fans Closer
Argentina’s Shock Loss Explained Through New Technology
ELTA’s technological innovations are a major highlight of this year’s coverage. FIFA has introduced the “Semi-Automated Offside Technology” (SAOT), combining in-ball tracking chips with the stadium’s “Hawk-Eye” optical camera system. The system was put to use just three minutes into the opening match, disallowing Ecuador captain Enner Valencia’s goal—a call that sparked global debate. Argentina’s stunning upset loss also involved three disallowed goals for offside under SAOT rulings. Meanwhile, viewers can now experience AR (Augmented Reality) World Cup coverage for the first time, projecting virtual 3D images of superstar players into viewing environments for photos and interactive fun. Multi-angle viewing technology also allows audiences to switch between six perspectives to analyze every key play in real time.
Support Legal Broadcasts Join ELTA and FIFA in Fighting Piracy
As with every major international sports event, ELTA remains committed to defending broadcast rights. The 2022 FIFA World Cup™ is available **only** on Chunghwa Telecom MOD, Hami Video, and ELTA.tv. Whether for personal or public viewing, please ensure you are watching through official ELTA platforms. Public broadcasting through legitimate authorization has gained broad public support, and ELTA will continue to cooperate closely with FIFA to investigate and prevent all forms of copyright infringement. We invite everyone to join the effort against piracy!
Protect Intellectual Property—Support Legitimate Broadcasts!
2022 FIFA World Cup™ ELTA TV Anti-Piracy Contact Email:
fifareport@elta.com.tw
ELTA TV World Cup Zone (program schedule, match results, and video reports):
https://eltaott.tv/fifa2022
●How to Watch the 2022 FIFA World Cup™●
【Television Platform】 Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)
【Online/Mobile Platforms】
- Hami Video
http://hamivideo.hinet.net/
- ELTA TV
http://elta.tv/
ELTA Sports 1
ELTA Sports 2