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Nominated for "Ernst & Young Entrepreneur Award" – ELTA Technology Drives New Era of Sports Broadcasting with AI
October 15, 2025
At the EY Entrepreneur of the Year Forum held today (15th), Ernst & Young Taiwan Managing Partner Wen-Fang Fu stated that this year’s theme, “Smart Strategies, Cross-Boundary Breakthroughs,” highlights how the young entrepreneurs nominated for the EY Entrepreneur of the Year Award are seizing emerging technology trends, adapting to global changes, and leading through cross-industry collaboration with excellence and vision.
When Taiwan was still in the dial-up internet era, ELTA Technology Chairperson Sally Chen foresaw that “the internet would become the future of television” and founded ELTA based on that belief. Leveraging her extensive experience in system integration and technology, along with keen insight into media transformation, she courageously entered the then-uncharted world of online video. Despite numerous crises over the years—including investors withdrawing capital and live broadcast interruptions—she successfully led the company’s evolution from a VOD internet TV model to strategic partnerships with telecom operators. In 2008, during the Beijing Olympics, ELTA became the world’s first company to obtain new media broadcasting rights for the Olympics, establishing itself as a pioneer in digital sports broadcasting.
During the forum, Chairperson Sally Chen stated: “Empowering sports broadcasting with AI is the future trend. It enhances viewer excitement and emotion while using technology and artificial intelligence to preserve every thrilling moment as a lasting memory. This not only strengthens our brand influence but also builds stronger emotional connections with audiences. We want fans to think of ELTA whenever they watch the World Baseball Classic, the FIFA World Cup, or when they see Taiwanese athletes winning medals at the Asian Games.”
