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ELTA General Agent, Multi-Screen One Cloud for World Cup Fever
January 23, 2014
ELTA TV’s professionalism has once again gained international recognition. Following its successful broadcasts of the 2010 Vancouver Winter Olympics, the Singapore Youth Olympic Games, and the 2012 London Olympics, ELTA has once again secured exclusive broadcasting rights for another major international sporting event — the 2014 FIFA World Cup in Brazil. Covering all 64 matches in full HD and bilingual format, ELTA TV (available on MOD, HiNet, and Hami platforms) will deliver simultaneous live coverage across all platforms. This marks the first time in Taiwan’s history that a new media company has obtained exclusive broadcasting rights for the World Cup.
In 2010, during the South Africa World Cup, ELTA fearlessly entered the broadcasting arena and acquired new media rights for Taiwan. Through its HD quality, bilingual coverage, professional commentary, and 3D public screenings, ELTA earned wide acclaim for its production quality and innovation. Its strong performance on MOD was the clearest testament to viewer approval. Four years later, ELTA reached new heights by securing the general agency for the Brazil World Cup, promising Taiwan’s fans an even more exciting, professional, and seamless viewing experience. ELTA CEO Sally Chen stated: “ELTA is a technology-driven new media company! Our impressive performance during the South Africa World Cup earned FIFA’s recognition. Combined with our experience as the exclusive broadcaster for the 2012 London Olympics and our advanced cross-platform technology, this has proven ELTA to be an outstanding broadcasting partner. That’s why FIFA chose to collaborate with us for the 2014 Brazil World Cup.”
For this year’s World Cup, ELTA will broadcast all 64 matches in HD with bilingual live commentary. Partnering exclusively with Chunghwa Telecom, ELTA will offer a multi-screen, cloud-integrated service across TV (MOD), internet (HiNet), and mobile (Hami), allowing fans to “take the games with them” — watch anywhere, anytime, without interruption. On-demand (VOD) and time-shift/replay functions will help viewers overcome time-zone differences, so there’s no need to stay up late to catch matches. Viewers can rewatch goals instantly on VOD. Complementing the world-class matches, ELTA’s renowned “Football Trio” — commentators Hung Chih-Wei and Hsieh Szu-Yi, along with analyst Shih Ming-Chin — will deliver top-quality professional coverage throughout the tournament.
Beyond the World Cup (starting June 13), ELTA will continue offering major international sports broadcasts in 2014, including the Sochi Winter Olympics (from February 8), the FIFA U-17 Women’s World Cup (from March 15), the FIFA U-20 Women’s World Cup (from August 5), and the Nanjing Youth Olympics (from August 16). With such a rich lineup of world-class sporting events, ELTA remains Taiwan’s most professional and diverse sports channel — your best destination for premium digital sports entertainment!