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Incheon Asian Games Broadcast Press Conference
September 3, 2014
After the conclusion of the 2nd Summer Youth Olympic Games, the 17th Asian Games opened on September 19 in Incheon, South Korea. When it comes to major international sporting event coverage, ELTA TV is always on the front line. Following the Sochi Winter Olympics, the Brazil World Cup, and the Nanjing Youth Olympics earlier this year, ELTA once again partnered with Chunghwa Telecom to secure broadcasting rights for the Incheon Asian Games, allowing Taiwanese audiences to witness Team Taiwan’s athletes compete in real time.
ELTA CEO Sally Chen stated that the Asian Games, held every four years, reflect ELTA’s ongoing passion and commitment to sports broadcasting. She hopes that the team, which has long covered Taiwan’s athletes, will once again bring heartfelt, high-quality coverage that resonates with viewers across Taiwan.
Chunghwa Telecom’s New Media Division Director, Lin Mao-Hsing, noted that high-definition multi-platform coverage (mobile, internet, MOD) allows users to follow the games through multiple devices — whether on the couch or on the move — ensuring they never miss a moment of the action.
Taiwan sent its largest-ever delegation to the 2014 Incheon Asian Games, aiming for outstanding results. Two rising stars who won gold at the Nanjing Youth Olympics — taekwondo athlete Huang Huai-Hsuan and weightlifter Chiang Nien-Hsin — joined the event’s promotion to cheer on their teammates, hoping the Taiwan team would win even more medals.
Sports Administration Director Ho Cho-Fei emphasized that this year’s Asian Games serve as a critical test for Taiwan’s preparations for the 2016 Rio Olympics, with team performance playing a key role in shaping future sports policy.
The 2014 Incheon Asian Games opened on September 19 and continued through October 4. Taiwanese viewers could follow ELTA TV’s exclusive coverage via Chunghwa Telecom’s MOD, Hami mobile TV, and HiChannel online platforms — ensuring no fan misses the chance to cheer for Taiwan’s athletes.