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MOD Exclusive Broadcast of UEFA Champions League – ELTA Cultivates Niche Market Opportunities
December 14, 2018
The UEFA Champions League is back!
Listening to the passionate voices of fans demanding “Bring back the UCL,” ELTA TV proudly announces that the world’s top football competition returns to Taiwanese screens. Viewers can enjoy live coverage of the UEFA Champions League via “Chunghwa Telecom MOD ELTA Sports,” “Hami Video,” and “ELTA.TV (ELTA OTT).” In addition, ELTA will also broadcast the UEFA Europa League, and the beloved on-demand “Football Zone” on MOD will make its long-awaited comeback — giving fans easy access to the most exciting matches from Europe’s premier leagues anytime, anywhere.
Eight Years of Dedication — ELTA’s Persistence Brings UCL Back
Over the past eight seasons, ELTA has built a strong reputation for top-quality football coverage. The UEFA Champions League became a staple for Taiwan’s football fans, thanks to ELTA’s exceptional team of commentators and presenters. Although earlier reports suggested ELTA might stop broadcasting the UCL, overwhelming audience demand led to a reversal of that decision. ELTA has officially brought back the UEFA Champions League, allowing Taiwanese fans to once again enjoy legal, high-quality broadcasts in sync with global audiences.
Loyal Fans Willing to Pay — A Win-Win Continuation
Football remains the most commercially valuable single sport worldwide, with tournaments like the FIFA World Cup, UEFA Champions League, and UEFA Euro captivating audiences across continents. While football is less popular than baseball or basketball in Taiwan, there exists a passionate and loyal fanbase eager to pay for quality content. ELTA CEO Sally Chen stated that Taiwan’s football fans are among the most loyal and willing to pay for premium viewing. Continuing to air the UEFA Champions League not only rewards these supporters but also strengthens ELTA’s competitive edge and brand value through exclusive premium content. After the announcement on ELTA Sports’ Facebook page, over 3,000 new followers joined within a day, reaching nearly 50,000 interactions — proof of the fans’ enthusiasm and engagement spreading rapidly across the football community.
The UEFA Champions League, organized by UEFA, represents the highest honor and standard in European club football. It is considered one of the world’s most prestigious, influential, and competitive tournaments — and one of the most lucrative in all of sports. The new season is about to kick off. Stay tuned to ELTA Sports channels for the latest action from the global football stage!
For more detailed programming information, visit ELTA’s official website (elta.tv) or check our Facebook page!
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ELTA UEFA Champions League Viewing Options:
1. Television:
- Chunghwa Telecom MOD
ELTA Sports 1 (CH200)
ELTA Sports 2 (CH201)
ELTA Sports 3 (CH202)
2. Online/Mobile Platforms:
- ELTA TV www.elta.tv
- Hami Video Live Streaming https://goo.gl/I1d2zi
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