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2016 Rio Olympics – ELTA Shares the Passion and Glory with You
December 29, 2015
Do you still remember the 2004 Athens Olympics, when athletes Chen Shih-Hsin and Chu Mu-Yen captured Taiwan’s first-ever Olympic gold medals in taekwondo? Or the moving moment when the Chinese Taipei flag was raised to the sound of our national anthem? In 2016, ELTA TV will take you to Rio de Janeiro to relive the glorious moments of our national athletes competing for Olympic medals.
Every four years, Team Taiwan inspires pride and excitement with their Olympic performances. Since the 2008 Beijing Olympics, ELTA TV has been following the team closely, faithfully delivering every moment of their achievements on television, the web, and mobile platforms. From weightlifters Chen Wei-Ling and Lu Ying-Chi, to taekwondo stars Chu Mu-Yen and Sung Yu-Chi, and from London 2012 medalists Hsu Shu-Ching and Tseng Li-Cheng, ELTA has always been there to share every triumph and tear with viewers across Taiwan.
For the 2016 Rio Olympics, ELTA has once again secured exclusive broadcasting rights. From August 6 to 22, viewers will enjoy 17 consecutive days of Olympic coverage across 14 channels, featuring both global superstars and Taiwan’s elite athletes. Will “the fastest man alive” Usain Bolt achieve a historic triple gold in the 100m and 200m? Can Michael Phelps’s eight-gold legend be surpassed? And will Team USA’s basketball squad, led by Kobe Bryant, dominate once again? For Taiwan, medal hopes remain high in taekwondo, weightlifting, and archery — and viewers can follow every match via MOD, online, or mobile streaming.
ELTA will provide over 2,500 hours of Olympic coverage — a 20% increase over the London 2012 Games. Missed a match? No problem — with VOD and time-shift viewing, fans can watch anytime and replay their favorite moments endlessly. Staying true to its tech-driven DNA, ELTA will also debut 4K “Road to Rio” preview programs in early 2016, following its success with 3D Olympic broadcasts in 2012.
As ELTA strives to deliver the best Olympic coverage for Taiwanese viewers, our athletes continue their quest to qualify for Rio. So far, Team Taiwan has secured 22 slots — including 7 in weightlifting, 4 in archery, several in shooting (Lin Yi-Chun, Wu Chia-Ying), tennis (Chan Yung-Jan, Chan Hao-Ching), track and field (Chen Chieh, Hsiang Chun-Hsien, Hsu Yu-Fang, Ho Chin-Ping, Hsieh Chien-Ho, Chen Yu-Hsuan), and equestrian (Wang Yi-Hsiu). More athletes are expected to qualify soon.
You may have missed their journey so far — but their future is worth every cheer. ELTA TV invites all Taiwanese viewers to join us in celebrating the Rio 2016 Olympics and supporting Team Taiwan!