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2022 Qatar World Cup – ELTA TV Achieves Huge Success – MOD Viewership Annual Champion, Ads Surpass Tokyo Olympics by 50%
December 20, 2022
The globally celebrated 2022 FIFA World Cup™ officially concluded in the early hours of December 19 (Taiwan time). In an epic final, Argentina defeated France to claim its third World Cup title, a match that remains a hot topic among fans. As Taiwan’s official broadcast agent, ELTA TV once again delivered outstanding results!
Final Ratings Peak at 3.47 Qatar World Cup Becomes MOD’s 2022 Annual Ratings Champion
Ad Revenue Surpasses Tokyo Olympics by 50% Football Broadcast Yields Huge Success
With over a decade of experience broadcasting football on the Chunghwa Telecom MOD platform, ELTA earned tremendous viewer recognition once again. Across all 64 World Cup matches, every non-midnight game achieved a rating above 1. The Morocco vs. Croatia third-place match saw ratings peak at 2 during the first half, while the thrilling Argentina vs. France final hit a knockout-stage record of 2.62 when Argentina scored its second goal. Among male viewers aged 35–44, the rating skyrocketed to an impressive 3.47—securing Qatar 2022 as MOD’s highest-rated event of the year.
With nationwide enthusiasm and sports betting fever driving engagement, broadcasters benefited from the tournament’s immense popularity. Halftime ad slots were especially coveted by advertisers, and ELTA’s total advertising revenue from 200 hours of World Cup coverage exceeded that of the 550-hour Tokyo Olympics broadcast by over 50%. This clearly demonstrates that World Cup programming achieved both critical and commercial success.
ELTA.tv Subscriptions Soar 70% Above Tokyo Olympics
575 Million Online Impressions Over 2 Million Social Media Followers
Beyond television, changing viewing habits and ELTA’s exclusive full-coverage advantage propelled ELTA.tv to record-breaking subscription growth. Originally targeting Tokyo Olympics-level performance, the platform reached that milestone within four days of kickoff—ultimately growing 70% beyond the Olympics peak. ELTA has successfully captured the preferences of the new generation of viewers.
Online engagement was equally phenomenal. ELTA’s Facebook and YouTube platforms generated 575 million total impressions related to the World Cup. Short clips, news reports, and behind-the-scenes features accumulated 81 million views—a 320% increase over the 2018 Russia World Cup. ELTA’s total social media following also surpassed 2 million fans.
Football Fever Continues Premier League and UEFA Champions League Up Next
Exciting 2023 Sports Lineup on MOD ELTA TV
Following the Qatar World Cup’s record-breaking success, ELTA is keeping the momentum alive with more elite football coverage. Starting December 26, ELTA will broadcast fan-favorite tournaments such as the Premier League, UEFA Champions League, and Serie A—featuring nearly half of the star players seen in the World Cup.
Looking ahead, the rescheduled Hangzhou Asian Games and the World University Games will air in late July and late September, respectively. Sports fans are invited to stay tuned to MOD ELTA TV for the most exciting events on Taiwan’s ultimate “Sports Broadcasting Platform.”