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Tokyo Olympics Broadcast Rights – ELTA Secures General Agency for Three Consecutive Games, 4K and VR Broadcasts, Milestone with Chunghwa Telecom for 5G

February 20, 2020

This summer's grand sports event — the Tokyo 2020 Olympics — will officially open on July 24. After a long wait, the broadcasting rights have finally been confirmed. MOD ELTA TV has obtained exclusive broadcasting rights for all Olympic events in Taiwan, marking ELTA TV's fourth consecutive Olympic broadcast and third consecutive time as Taiwan's sole rights holder. In response to the arrival of the 5G era, the Tokyo 2020 Olympics will feature 4K and VR broadcasts, marking the first time Taiwan will offer both 4K channel and VR coverage for a single event, giving audiences an unprecedented viewing experience — stay tuned.

ELTA TV to Broadcast the Olympics for the Fourth Consecutive Time
The Summer Olympics, held every four years, has always been one of the world's most anticipated sporting events. ELTA began its Olympic broadcast journey with the 2008 Beijing Games, and since then, it has become synonymous with Olympic coverage in Taiwan. Whenever the Olympics approach, fans eagerly look forward to ELTA TV's comprehensive broadcast services. With Tokyo being geographically close to Taiwan and nearly no time difference, the 2020 Olympics have generated great anticipation among local viewers. After overcoming numerous challenges, ELTA has once again secured the exclusive broadcasting rights for Taiwan. ELTA TV CEO Yi-Chun Chen stated: “ELTA is deeply committed to sports broadcasting, and we will not be absent from the Tokyo 2020 Olympics that all of Taiwan is watching. We will deliver the most professional and complete Olympic coverage to provide a comprehensive viewing experience.” She added that with the rise of the stay-at-home economy, watching TV at home will become the preferred leisure activity, likely boosting Olympic ratings and ELTA’s ad revenue.

Tokyo Olympics to Feature 4K and VR Broadcasts
Each Olympic broadcast not only presents thrilling competitions but also showcases technological advancements in visual experiences. From HD broadcasting at the Beijing Olympics, 3D at the London Games, to multi-channel coverage at Rio, ELTA TV, together with its partner Chunghwa Telecom, has continually leveraged technology to deliver innovative viewing experiences. With 5G technology, the Tokyo 2020 Olympics will feature 4K and VR coverage enhanced with AI analytics and visual overlays that present real-time data to enrich the viewing experience. Through ELTA’s collaboration with Chunghwa Telecom, audiences will enjoy ultra-high-definition visuals and immersive virtual reality broadcasts, as if they were right inside the Olympic venues.

Taiwan Secures 27 Olympic Slots and Counting
The Tokyo Olympics will feature 33 sports and 339 events — more diverse than Rio 2016, which had 28 sports and 306 events. Baseball, one of the most beloved sports in Taiwan, will return to the Olympics after a 12-year hiatus. Taiwan's national team must win the final Olympic qualifier in April (to be broadcast by ELTA TV — stay tuned) to earn a spot. According to the Sports Administration, Taiwan’s athletes have already qualified for 27 spots across eight sports: archery, shooting, gymnastics, swimming, athletics, cycling, table tennis, and equestrian. In addition, badminton stars Tai Tzu-Ying, Chou Tien-Chen, and Wang Tzu-Wei continue to compete for qualification points before the cutoff. Other Taiwanese athletes in judo, weightlifting, tennis, and golf are also preparing to seize additional Olympic berths.

The Most Complete Olympic Coverage — Only on MOD
In 157 days, ELTA will begin its fourth Olympic broadcast. The Tokyo 2020 Olympics will further strengthen ELTA’s position as the leading new media brand and serve as a major growth driver in the market. ELTA will continue to make history through sports broadcasting and ride the waves of 5G and AI innovation to connect the world through digital media, creating a win-win situation for shareholders, employees, partners, and viewers alike.
From July 24 to August 9, audiences can easily enjoy the Tokyo Olympics by simply turning on their TV or mobile device. ELTA invites everyone to cheer for Taiwan’s athletes across all platforms, turning their hard work, sweat, and tears into remarkable performances that make Taiwan proud!